About The Burj & NK Realtors
With great pride and happiness, we announce that Webskitters Technology Solutions Pvt. Ltd. is expanding. We are opening a new branch in Durgapur. Our company is spreading its wings at a phenomenal speed, thanks to the creative and trustworthy team by our side. Similar to our other branches, our Durgapur branch will also provide all kinds of IT services under UI/UX Design, Web Development, Mobile App Development, Digital Marketing, Artificial Intelligence, and the Internet of Things. Together with an outstanding team, we hope to continue thriving exceptionally in this new journey and create better prospects.
With mobile applications becoming a trend, I decided to give it a shot for my newly-launched business. I was looking for a good app developer, then my friend recommended Webskitters to me. I still thank my friend for the suggestion. Since the day I had contacted Webskitters for the first time, they had been so friendly and understanding. They also developed an excellent mobile application for my business. It was great having them to resolve my business problems.
Our Process
With great pride and happiness, we announce that Webskitters Technology Solutions Pvt. Ltd. is expanding. We are opening a new branch in Durgapur. Our company is spreading its wings at a phenomenal speed.
Understanding
Get in touch with us for any kind of requirement. Trust our team to give you a complete brief of your anticipated project, your deadline and your financial plan.
Analysis
We start investing our time, effort and creative instinct in your project dedicatedly only after your full consent. Expect exceptional and flourishing results.
Planning
At the end of the deadline, we hand-over your project as discussed with you. You will see exceeding results with our fresh and innovative team of experts.
Implementing
At the end of the deadline, we hand-over your project as discussed with you. You will see exceeding results with our fresh and innovative team of experts.
Evaluating
At the end of the deadline, we hand-over your project as discussed with you. You will see exceeding results with our fresh and innovative team of experts.
Project Challenges
Low Lead Count
The number of inquiries and form submissions was below expectations.
Low Quality Leads
Many of the leads generated were not suitable or did not convert into sales.
Low Visibility and Traffic
Limited visibility and traffic on the landing page.
Project Solutions
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1 Search Ad Campaigns
Created highly targeted search ad campaigns for lead generation. Each campaign was tailored to targeted audiences with customized ad copies and extensions that emphasized proximity and the unique offerings. This helped increase ad relevance and click-through rates (CTR) by ensuring that the messaging aligned with the specific needs and preferences of potential customers.
2 Keyword Research and Selection
Conducted in-depth keyword research to identify the most relevant and high-performing keywords. Focused on search terms such as “luxury apartment in Topsia,” “luxury apartment near Maa flyover,” and “best premium apartment in Kolkata.” This approach ensured that our ads appeared in front of users actively searching for apartment in the target areas, increasing the likelihood of generating qualified leads. Additionally, negative keywords were used to filter out irrelevant traffic and enhance the quality of leads.
3 Performance Max Campaigns
Implemented Performance Max campaigns focused. These campaigns leveraged Google’s machine learning to optimize ad placements across Search, Display, and YouTube, targeting users most likely to by apartment. By using local inventory ads attractive CTAs and "call now" buttons, we maximized visibility and traffic.
4 Continuous Ad Copy and Asset Optimization
Regularly optimized ad copies and visual assets (images, videos, and banners) were tested and adjusted based on performance data. We experimented with different headlines, descriptions, and calls to action to find the most effective combinations. This iterative approach ensured that our ads remained fresh, relevant, and compelling to potential customers
5 Advanced Bid Strategy Implementation
Used a mix of manual bidding and automated bidding strategies (such as "Maximize Conversions" and "Target CPA") to control ad spending while optimizing for conversions. Manual bidding was used to focus on high-performing keywords and ad sets, while automated strategies helped adjust bids in real time to maximize leads and increase traffic on LP within budget constraints.
6 Audience Targeting and Segmentation
Detailed audience segmentation was employed to target potential customers based on specific demographics, interests, behaviors, and past interactions with the website. This included retargeting previous visitors who had shown interest but not converted, as well as using custom audiences to reach high-value prospects likely to visit the stores.
7 Remarketing Campaigns for Non-Converters
Implemented remarketing campaigns targeting users who had previously visited the website but had not completed a form or made a call. These ads used dynamic content to remind users of the benefits of visiting the store, showcasing recent customer reviews, testimonials, and current offers to encourage conversions.
8 Enhanced Call Tracking and Analytics Setup
Set up call tracking to measure the effectiveness of call extensions and "call now" buttons directly from the ads. Integrated Google Analytics and Google Tag Manager to track form submissions, calls, and store visit conversions accurately. This setup provided detailed insights into user behavior and ad performance, enabling continuous optimization.
9 Weekly Performance Reviews and Adjustments
Regularly monitored campaign performance, analyzing metrics such as CTR, cost per lead (CPL), leads data, and conversion rates. Based on these insights, we made data-driven adjustments to bidding strategies, audience targeting, ad placements, and budget allocation to maximize results.
10 Experimenting with Different Landing Pages
We used a single landing page to test and optimize layout and content for maximum conversions. We used Microsoft Clarity to track user behavior, including heatmaps, click patterns, and scroll depth, to identify the performance on the landing page. We kept continuous improvements to enhance user experience, reduce bounce rates, and increase form submissions.
Project Results
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Increased LeadCount
The number of form fill-ups and inquiries increased, with a noticeable improvement in lead quality, leading to higher conversion rates.
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Boosted Traffic on LP
The strategic use of ads, and Performance Max campaigns resulted in an increase in traffic
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Increased Call Volume
Enhanced call extensions and "call now" buttons, combined with call tracking optimization, resulted in an increased call volume from potential customers.
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Reduced Cost Per Acquisition (CPA)
Through continuous ad optimization and smart bidding strategies, we reduced the overall CPA, improving the cost efficiency of the campaigns.
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Improved Quality of Leads
Refined targeting, keyword optimization, and landing page testing resulted in a higher proportion of qualified leads, increasing the chances of conversion.
Experience Digital Transform With Webskitters
With great pride and happiness, we announce that Webskitters Technology Solutions Pvt. Ltd. is expanding. We are opening a new branch in Durgapur. Our company is spreading its wings at a phenomenal speed, thanks to the creative and trustworthy team by our side. Similar to our other branches, our Durgapur branch will also provide all kinds of IT services under UI/UX Design, Web Development, Mobile App Development, Digital Marketing, Artificial Intelligence, and the Internet of Things. Together with an outstanding team, we hope to continue thriving exceptionally in this new journey and create better prospects.
