Webskitters Revamps Alokozay's Online Presence: A Cutting-Edge & User-Friendly E-Commerce Website
Crafting A Dynamic Digital Platform To Boost Sales For An FMCG BrandThis FMCG ecommerce web design case study for Alokozay illustrates our technological expertise and teamwork in creating an exceedingly successful online platform.
- 70% Increase in Web Traffic
- 85% Increase in Sale
About Alokozay
Alokozay, a global FMCG brand with a legacy of quality and trust, sought a complete digital transformation to strengthen its online presence. As the chosen website redesign partner, we created a dynamic, user-centric platform showcasing Alokozay’s diverse product range and rich heritage. The new website serves as a global hub for product exploration, brand storytelling, and customer engagement effectively reflecting Alokozay’s values while driving visibility, interaction, and growth in the highly competitive FMCG market.
Dominate the Market. Let Us Build Your Digital Edge
Project Objectives
Creating a comprehensive digital platform that elevates Alokozay's global FMCG presence through seamless user experience, multilingual accessibility, and strategic brand positioning across international markets.
Enhanced Global Reach
Develop multilingual capabilities to connect with diverse international audiences and expand market penetration effectively.
Showcase Product Portfolio
Create an engaging platform to display Alokozay's extensive range of high-quality FMCG products with detailed information.
Strengthen Brand Identity
Build a digital hub that communicates the company's heritage, values, and leadership in the competitive FMCG landscape.
Challenges We Solved
Our primary objective was to create a digital platform that effectively showcased Alokozay’s diverse product portfolio while providing a seamless and engaging user experience. Along with balancing visual appeal, we focused on a presence that effectively targets the international market.
Multi-Language Website
The FMCG e-commerce website design ensured a multi-language website targeting a larger market. Users can seamlessly access a translated version of the relevant content, and the brand can achieve global recognition.
Understanding Customers
The next challenge was understanding the vast customer base and developing a digital transformation plan that caters to the brand's needs. The team diligently communicated with Alokozay's C-suite individuals to create a perfect plan.
Optimizing Performance
Ensuring the website’s speed, scalability, and smooth performance across regions was a key challenge. Our team implemented robust backend architecture and efficient content delivery systems to maintain fast loading times and uninterrupted global access.
Project Solutions
Addressing the challenges outlined, Webskitters’ FMCG website redesign team implemented various strategic solutions to ensure the Alokozay website met its objectives and provided a seamless user experience.
UI/UX Design
A core focus was creating a user-centric design that was visually appealing and easy to navigate. It was designed to be fully responsive across all devices, ensuring a consistent user experience regardless of screen size. Our extensive user testing ensured optimal usability and engagement.
E-commerce Development
To enhance performance, scalability, and ease of management, we empowered Alokozay's e-commerce platform with Node and Angular. It provided a more user-friendly backend interface for Alokozay's team while also offering improved performance and security features.
Data Migration
Migrating data from the previous platform to Shopify was a critical aspect of the project. The FMCG website data migration developed a comprehensive strategy to ensure essential data was transferred accurately and securely.
Products
All product data, including descriptions, images, SKUs, and pricing, were migrated to the new Shopify platform.
Users Data
Customer accounts were securely transferred, including contact information, addresses, and purchase history.
Past Orders
Historical order data was migrated to maintain a complete record of customer transactions.
Integration Details
Integration with WhatsApp allowed for direct customer communication, providing convenient customer support and enabling targeted marketing campaigns.
Payment Gateway
Secure payment gateway integration was essential for facilitating online transactions. We integrated multiple payment gateways to provide customers with various payment options.
Marketing Automation
The digital marketing team collaborated with the e-commerce website development to streamline the marketing cycle for elevated sales numbers.
Support and Maintenance
The team of designers and developers is adept at FMCG website maintenance. Their process ensures that every aspect of the digital presence is error-free, functional, and ideally upgraded to meet market transition.
Alokozay's redesigned platform achieved remarkable growth with 70% increased web traffic and 85% higher sales performance.
Web Traffic Boost
Sales Growth
Increase in Average Session Duration
Decrease in Bounce Rate
Boost in Click Through Rate
Faster Platform Performance
Experience Digital Transform
With Webskitters
Partner with Webskitters and embark on a transformative digital journey. We are not a commonplace FMCG website development company but are strategic partners dedicated to your online success. Our expertise spans the entire digital landscape, from crafting user-centric websites and developing robust e-commerce platforms to implementing effective digital marketing strategies.
We combine creative design with cutting-edge technology to deliver solutions that drive tangible results. Whether you want to enhance your brand presence, expand your market reach, or streamline your online operations, Webskitters has the experience and expertise to help you achieve your goals.
Let us empower your business with a robust digital presence that sets you apart. Contact us today to explore the possibilities.
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