Webskitters’ Ecommerce PPC Strategy for Electronics Brand Achieved a Remarkable 700% ROAS
Australia-Based Business Experienced High-Intent Traffic Through PPC for E-Commerce
Take a look at how Webskitters strengthened Perfect Preowned’s results through efficient PPC for electronics and sharp campaign controls across Google, Meta, and online shopping feeds.
- 700% Increase ROAS
- 65% Increase in Brand Awareness
About Perfect Preowned
Perfect Preowned is an Australian ecommerce brand (under Bloombird Pty Ltd). They specialize in refurbished electronics such as iPhones, Samsung phones, iPads, MacBooks, and accessories. They position themselves as a value-driven, trustworthy alternative to buying new electronic devices. The ecommerce business offers graded refurbished products (Excellent/Good), free shipping & returns, multiple payment options, and a money-back guarantee.
Scalable PPC Campaigns Built For Brands That Expect High Performance
Project Objectives
The main objective of our PPC team was to stabilize Perfect Preowned’s online visibility. We aimed to rebuild user trust and improve revenue flow through high-performing PPC for electronics. The project also needed stronger product accuracy, better campaign controls, and richer data signals to support ongoing optimization while maintaining a competitive edge.
Strengthen Product Visibility
Ensuring older yet high-demand devices stayed discoverable through targeted PPC for electronics and continuously refining audience targeting.
Restore User Confidence
Improving trust signals by pairing brand-led Meta creatives with sharper shopping visibility to guide users toward reliable refurbished devices.
Refine Campaign Efficiency
Reducing wasted spending by tightening bidding, refining product feeds, and making PPC ads more targeted to electronics buyers.
Challenges
When they approached us, Perfect Preowned was struggling to maintain relevance online. Since they lacked new device models and had an ecommerce website with an outdated design, they faced reduced user trust. This served to weaken their overall performance on their ecommerce site.
Lack of Trending Smartphone Models
The absence of newer devices such as the latest iPhone or Galaxy models limited keyword relevance and reduced competitiveness. This narrowed search visibility and made it harder for the brand to attract users actively hunting for the newest, high-volume models online.
Outdated Website Affecting User Trust
The older interface weakened buyer confidence at the point of entry. High bounce rates came from unclear layouts, weaker product presentation, and visual elements that did not support the brand's credibility as a dependable refurbished electronics seller. This inhibited conversions despite the available device inventory.
Shopify and Neto Sync Errors
Technical conflicts between Shopify and Neto caused mismatched product data, inaccurate availability statuses, and delayed inventory updates. These inconsistencies led to unreliable listings and reduced ad delivery accuracy. This ultimately disrupted the shopping experience when users clicked through from paid ads.
Reduced Keyword Competitiveness
Without new models on the website, the brand lost visibility on trending search terms. As demand shifted toward the latest releases, Perfect Preowned struggled to attract the expected search volume, making campaign profitability harder without strategic restructuring around older but high-intent categories.
