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Well E-commerce sales usually in most cases totals more than $341 billion in the upcoming year 2015. That is really great. But nearly 90 percent of sales still happen in stores and certainly not online as per Google. In the year 2014, Adwords introduced in-store visits metric. In true sense, the consumer purchase journey is surely not an easy one and Google surely wanted to help businesses how much in-store foot traffic the location-based PPC ads were driving.

Increasing traffic as well as conversions of leads is certainly the most important thing what any website wants. The effective way to achieve that is internet advertising. PPC combined with cost per order and cost per impression helps to change and access the cost effectiveness and profit concerned with internet marketing.