How a Strategic PPC Approach Boosted Online Sales and Improved ROAS for a Fashion Brand
Boosting Online Sales for a Fashion Brand with Smart PPC Campaigns
Learn how our tailored Google Ads strategy helped a fashion brand significantly improve online sales performance and achieve stronger return on ad spend.
- 40% Increase ROAS
- 78% Increase Online Sale
About Bloom Living Co
Bloom Living Co. is an online boutique that specializes in unique and high-quality clothing and accessories. The online shop features seasonal fashion colors, trends, and styles with products showcasing all body types, fashion personalities, accessories, jewellery, patterns, prints, fabrics, and beyond.
Digital Marketing That Delights Users and Drives Your Brand’s Growth.
Project Objectives
Increase online sales and reduce conversion costs through optimized Google Ads campaigns, improving ROAS while lowering customer acquisition expenses.
Boost Conversion Rate
Optimize checkout funnel to reduce cart abandonment and convert more website visitors into paying customers effectively.
Lower Cost Per Acquisition
Refine ad targeting and bidding strategies to decrease CPA while maintaining quality traffic and sales volume.
Maximize Return on Ad Spend
Improve campaign performance through data-driven optimization, achieving higher ROAS and sustainable business growth.
Challenges
Bloom Living Co. faced critical obstacles in their Google Ads campaigns that were hindering sales growth and profitability. High advertising costs coupled with low conversion rates created an unsustainable marketing model that required strategic intervention and optimization.
High Cart Abandonment Rate
Despite generating substantial website traffic, a significant number of users abandoned their purchases at the checkout stage. This indicated friction in the final conversion steps, including potential concerns about unexpected shipping costs, complex checkout processes, payment security issues, or lack of trust signals, resulting in wasted ad spend and lost revenue opportunities.
Elevated Cost Per Acquisition
The client's advertising expenses were disproportionately high compared to actual sales conversions. Inefficient ad targeting, poor keyword selection, and suboptimal bidding strategies were driving up costs without delivering proportional results, making it difficult to achieve profitable growth and sustainable business scaling.
Low Return on Ad Spend
Existing Google Ads campaigns were generating traffic but failing to deliver adequate returns on investment. Poor campaign structure, irrelevant ad placements, and lack of conversion tracking optimization resulted in low ROAS, making it challenging to justify continued advertising investment and threatening overall business viability.
