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Here is How We Boost Real Estate Business Lead Generation with a High-Impact PPC Campaign

Maximizing Real Estate Leads with Cost-Effective PPC Strategies

Discover how our strategic PPC approach boosted real estate leads, improved ROI, and reduced conversion costs effectively.

30K Organic Clicks
1.32M Total Impressions

About The Burj & NK Realtors

NK Realtors, one of Eastern India’s top real estate consultancies, partnered with Webskitters to promote “The Burj” a premium residential project by ATK Kalim Group near EM Bypass, Kolkata. The Burj offers 3 & 4 BHK luxury apartments, a floating terrace clubhouse, and a rooftop infinity pool. To boost its visibility and attract quality leads, we executed a targeted PPC strategy that enhanced online reach, increased landing page traffic, and significantly improved the project’s lead generation performance.

Industry Real Estate

Technology Used Google Ads, Meta Ads

Service Used PPC, SMM

Project Duration 1-2 months

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Project Objectives

The primary objectives were to boost lead counts, phone calls, visibility, and traffic on the landing page for a real estate business in Kolkata, India. Achieving these goals required a targeted PPC strategy and continuous optimization.

Increase Lead Counts

Drive a higher volume of quality leads for the real estate business through targeted PPC campaigns, ensuring a consistent flow of potential clients interested in the properties offered.

Boost Phone Calls

Enhance direct customer interactions by increasing the number of inbound phone calls through click-to-call ads and optimized ad copy, driving more direct inquiries.

Improve Visibility

Boost brand visibility and landing page traffic by using targeted PPC ads, high-intent keywords, and optimized creatives to secure top search positions and attract quality visitors.

Challenges

The real estate business struggled with insufficient lead generation, poor lead quality resulting in low conversion rates, and limited visibility in the market, which restricted landing page traffic and hindered overall business growth.

Low Lead Count

PPC campaigns were driving clicks but failing to convert into sufficient inquiries or property form submissions. Despite steady ad impressions, the landing pages lacked persuasive CTAs and localized appeal, leading to high bounce rates. The campaign required a complete funnel audit to boost lead volume and optimize ad-to-page performance.

Low Quality Leads

Many of the leads captured through PPC ads were irrelevant or outside the target buyer segment, resulting in minimal sales conversions. Generic ad copy and broad targeting attracted unqualified users. The campaign demanded refined audience segmentation, improved keyword strategy, and tailored landing pages aligned with buyer intent.

Low Visibility and Traffic

Key project landing pages had limited exposure across competitive property keywords, reducing visibility in crucial micro-markets. Ineffective ad positioning and low Quality Scores hindered traffic growth. To scale performance, a focused keyword strategy, optimized ad copy, and conversion-driven landing page design were critical.

Key Solutions we Achieved

We implemented a data-driven PPC strategy focused on precise audience targeting, leveraging high-intent keywords, and optimizing ad creatives. Our approach included A/B testing of ad copies, strategic bid management, and landing page enhancements to ensure better user experience, ultimately driving qualified leads, higher visibility, and increased traffic.

Solution 1

Search Ad Campaigns

Created highly targeted search ad campaigns for lead generation. Each campaign was tailored to targeted audiences with customized ad copies and extensions that emphasized proximity and unique offerings, increasing ad relevance and click-through rates (CTR).

Solution 2

Keywords Research and Selection

Conducted in-depth keyword research to identify high-performing keywords such as "luxury apartment in Topsia," "luxury apartment near Maa flyover," and "best premium apartment in Kolkata." Negative keywords were used to filter out irrelevant traffic and enhance lead quality.

Solution 3

Performance Max Campaigns

Implemented Performance Max campaigns leveraging Google's machine learning to optimize ad placements across Search, Display, and YouTube, targeting users most likely to purchase apartments. Local inventory ads with attractive CTAs and "call now" buttons maximized visibility and traffic.

Solution 4

Continuous Ad Copy and Asset Optimization

Regularly optimized ad copies and visual assets (images, videos, banners) based on performance data. Experimented with different headlines, descriptions, and calls to action to find the most effective combinations.

Solution 5

Advanced Bid Strategy Implementation

Used a mix of manual and automated bidding strategies (such as "Maximize Conversions" and "Target CPA") to control ad spending while optimizing for conversions, adjusting bids in real time to maximize leads within budget constraints.

Solution 6

Audience Targeting and Segmentation

Employed detailed audience segmentation based on demographics, interests, behaviors, and past interactions. This included retargeting previous visitors and using custom audiences to reach high-value prospects.

Solution 7

Remarketing Campaigns for Non-Converters

Implemented remarketing campaigns targeting users who had previously visited the website but hadn't converted, using dynamic content to showcase customer reviews, testimonials, and current offers.

Solution 8

Enhanced Call Tracking and Analytics Setup

Set up call tracking to measure the effectiveness of call extensions and integrated Google Analytics and Google Tag Manager to track form submissions, calls, and conversions accurately, enabling continuous optimization.

Solution 9

Weekly Performance Reviews and Adjustments

Regularly monitored campaign performance, analyzing metrics such as CTR, cost per lead (CPL), and conversion rates. Made data-driven adjustments to bidding strategies, audience targeting, and budget allocation.

Solution 10

Experimenting with Different Landing Pages

Used Microsoft Clarity to track user behavior, including heatmaps, click patterns, and scroll depth. Made continuous improvements to enhance user experience, reduce bounce rates, and increase form submissions.