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How Webskitters Digital Marketing Strategy sparked a 265% surge in local web traffic for a beauty salon

Data-Driven Local SEO Solved Low Footfall, Boosting Bangalore Salon Visits by 55%

Our digital marketing for beauty salons gave this brand an SEO and PPC glow-up, sparking a 265% surge in local SEO

55% Increase in Store Visits
60% Increase in WhatsApp Inquiries

About Studio 11

Studio 11 Family Salon in Indiranagar, Bengaluru, offers professional hair, skin, nail, and spa services in a premium yet family-friendly setting. Part of a 200+ outlet nationwide chain, it combines international salon standards with accessible pricing, earning strong local trust and a 4.8-star reputation.

Industry Fashion & Beauty

Technology Used Google Ads, Meta Ads, Google Business Profile

Services Used SEO, PPC

Project Duration Ongoing

High-Impact PPC & SEO Tactics To Maximize Physical Visit

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Project Objectives

When Studio 11 partnered with us, our focus was clear. As specialists in PPC & SEO for salons, we designed a strategy to convert nearby digital search intent into steady walk-ins and appointment enquiries from the Indiranagar and HAL 2nd Stage audience.

Capture High-Intent Local Salon Searches

Attract nearby users actively searching for salon services within a defined local radius.

Strengthen Google Business Profile Engagement

Optimise our client’s GBP to increase direction requests, calls, and map-based discovery actions.

Convert WhatsApp Enquiries Into Booked Appointments

Implement message-led campaigns that guided prospects from enquiry to confirmed in-store visits.

Project Challenges

While Studio 11 had strong service quality and a 4.8-star rating, its digital presence was still not translating into consistent daily footfall from the surrounding Indiranagar area.

Limited Local Brand Recall

Despite being part of a 200+ outlet national chain, Studio 11 Indiranagar lacked consistent digital reinforcement. Our team observed that its premium yet family-friendly positioning was not being adequately communicated to nearby professionals and families searching online.

Low Store Visits From Digital Channels

Search demand for haircuts, keratin treatments, and facials in Indiranagar was healthy. However, our client’s campaign momentum was weak. They were experiencing low weekday bookings, limited offer-based conversions, and missed opportunities within walking and short driving distance.

Under-Optimised Google Business Profile

Studio 11’s Google Business Profile was not fully leveraged to compete in “salon near me” searches. Service highlights, updated descriptions, and conversion-focused elements required restructuring to improve visibility and direction-based engagement.

Broad Geographic Targeting Reduced Efficiency

The client’s previous advertising efforts were not tightly restricted to the salon’s immediate service radius. Budgets were being wasted on audiences unlikely to visit Indiranagar, which reduced overall conversion quality and measurable store impact.

Our Key Solutions

Solution 1

Performance Max for Local Store Discovery

We directly integrated Performance Max campaigns with the client’s Google Business Profile to maximise store discovery. Hyperlocal targeting around Indiranagar was refined, negative keywords filtered irrelevant traffic, and campaigns prioritised direction clicks, calls, and map interactions.

Solution 2

High-Intent Hyperlocal Search Structure

Our team built local search campaigns based around tightly defined Indiranagar radiuses, to capture nearby, ready-to-visit users. Location extensions and “Get Directions” formats reduced friction, while ad copy emphasised walk-in availability and limited-time service offers.

Solution 3

Offline Conversion & GBP Data Optimisation

Webskitters’ SEO experts tracked offline conversions via Google Business Profile insights, including visitor actions like direction clicks, phone calls, and map views. We refined budget allocation and bidding strategies based on real visit signals rather than surface-level click metrics.

Solution 4

WhatsApp Appointment Funnel via Meta

Our team structured the Meta campaigns around WhatsApp Message ads, targeting audiences within the Indiranagar radius. We amplified service-specific offers, real salon imagery, and short transformation reels designed to convert browsing users into direct appointment inquiries.

Solution 5

Structured Cross-Platform Retargeting

All the users who interacted with Google listings or Meta creatives without converting were segmented into retargeting pools. Follow-up search, display, and reminder campaigns re-engaged high-intent prospects and improved appointment and visit consistency.

Solution 6

Integrated PPC and Local SEO Alignment

After synchronising Google Business Profile and Meta campaign data, peak visit patterns were identified. CPC was reduced through bid refinement, follow-up offers targeted previous WhatsApp responders, and service area descriptions were optimised for stronger local relevance.