Webskitters’ Dynamic PPC Services For UK-Based Luxury Fashion Brand Delivered Strong Growth
A High-Performance Fashion PPC Strategy Crafted By WebskittersHere's how Webskitters’ proven fashion PPC services led to a boost in our client's sales, customers, and ROAS with data-driven ad campaigns.
- 30% Increase ROAS
- 27% Increase in Online Sales
About Black
Black is a UK-based luxury accessories brand founded in 2006. They specialize in premium cashmere, silk, and leather accessories for both men and women. The brand focuses on timeless, understated elegance. It emphasizes craftsmanship, natural materials, and ethical sourcing from regions like Kashmir, Italy, and Scotland.
Smart PPC Strategies That Maximize Your Brand’s Visibility and Sales
Project Objectives
As part of our fashion PPC services, the plan of action was to boost sales for our client Black during the off-season months and also to stabilize campaign performance after platform disruptions. We achieve higher ROAS through refined targeting, marketing material, and continuous optimization.
Strengthen Off-Season Sales
Keep sales steady by promoting best-selling and gifting products and reaching people with higher buying intent.
Restore Campaign Stability
Fix campaign delivery issues after the Meta update and bring back steady reach and performance.
Improve Profitability Metrics
Reduce cost per sale and grow ROAS with smarter targeting, improved creatives, and regular testing.
Challenges
Black faced several performance setbacks during the campaign period, mainly driven by platform changes, rising costs, and unstable delivery. These challenges created slowdowns across key metrics and required continuous adjustments to keep the campaigns steady, efficient, and profitable.
Meta “Andromeda” Update Disruption
The Meta Andromeda update caused sudden drops in ad delivery and major fluctuations in performance metrics. This unexpected shift created instability across all active campaigns, forcing the team to monitor results closely and adapt quickly to maintain momentum.
Campaign Restructuring Requirement
After the update, campaigns needed fast restructuring to regain control. Targeting, bidding, and creative setups had to be realigned to restore stable performance and ensure the ads reached the right users consistently across all placements and audience groups.
High Cost per Sale (CPS)
Initial campaigns generated conversions, but at a much higher cost than expected. This pushed up overall spending and reduced profitability, making it difficult to scale the campaigns until optimization efforts gradually reduced acquisition costs and improved efficiency over time.
Low Return on Ad Spend (ROAS)
Early campaigns delivered a low ROAS due to broad targeting and limited optimisation. Continuous tuning of audiences, budgets, and creatives became essential to reverse the trend, improve return efficiency, and achieve healthier, more sustainable long-term performance.
