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How Comprehensive SEO Helped a Pet Brand Increase Traffic, Visibility, And Online Sales

Boosting Organic Growth for a Pet Brand with Smart SEO Strategies

Webskitters Implemented On-Page, Off-Page And Technical SEO To Enhance A Pet Brands Online Visibility, Leading To Significant Growth In Organic Traffic, Page Views And Sales, Through A Strategic And Results-Driven SEO Approach.They are known for crafting award-winning harnesses, fashion-forward walking sets, and thoughtful designs that make every day walks safer and more stylish.

30K Organic Clicks
1.32M Total Impressions

About Dogistry

Dogistry is a luxury dog accessories brand based in New York City. It’s a premium pet lifestyle brand that merges design, function, and innovation in a way the category has never seen before. Every product is crafted to solve a real problem.

Industry Pet

Technology Used Google Search Console, Semrush , Google Analytics , Looker Studio

Service Used SEO

Project Duration 1-2 months

Digital Marketing That Delights Users and Drives Your Brand’s Growth.

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Project Objectives

Webskitters planned a full-scale SEO overhaul for Dogistry. The aim was to maximize organic visibility and convert minimal search engine presence into high-volume sales.

Organic Visibility and Ranking Stability

Outrank established e-commerce competitors and resolve frequent rank fluctuations to achieve stable, high visibility for all target keywords.

Technical Performance and Indexing

Fix severe technical SEO deficits, including loading speed, improper indexing, and Shopify's platform limitations, to ensure optimal performance.

Organic Sales and Traffic Generation

Drive a powerful lift in qualified organic traffic and clicks, transforming minimal organic sales into a substantial, revenue-generating channel.

Challenges

Our client Dogistry was facing several deep issues that were holding their brand back. The challenges centered around fixing their technical SEO base, improving organic performance, and building stronger content authority to compete in their niche.

Unstable Technical Foundation

Dogistry’s website had major technical issues that prevented consistent rankings, limited crawlability, and made it difficult to compete against established players in their niche.

Weak Organic Traffic and Almost No Sales

Our client was receiving minimal qualified organic traffic, resulting in very low sales from search. They needed a way to turn organic search into a dependable revenue source

Limited Content Depth and Low Authority

The brand lacked strong, SEO-optimized content that could build trust, earn backlinks, and position the brand as a credible leader. This made authority growth slow and inconsistent.

Key Solutions we Achieved

Solution 1

Comprehensive Keyword Research

Webskitters conducted in-depth keyword research using advanced tools to identify high-volume, low-competition, and purchase-intent long-tail keywords.

Solution 2

Keyword Clustering & Mapping

Keywords were grouped by intent and product category, then mapped to relevant pages home, category, product, and blogs for targeted optimization.

Solution 3

On-Page Optimization

Implemented phase-wise optimization: refined H1s, meta tags, and descriptions, enhancing homepage, category, and later product pages with relevant keywords.

Solution 4

Content Creation

Produced SEO-friendly, value-driven blog posts targeting informative keywords to attract and engage the audience.

Solution 5

Internal Linking

Connected category pages with blogs to improve navigation and link equity, optimizing anchor text for keyword relevance.

Solution 6

Off-Page SEO

Built high-quality backlinks from reputable domains, maintaining a natural backlink profile with diverse anchors.

Solution 7

Technical SEO Improvements

Enhanced site speed, mobile responsiveness, and fixed broken links. Optimized XML sitemap and robots.txt, and overcame Shopify SEO limitations with advanced techniques.