About Dogistry
Dogistry is a luxury dog accessories brand based in New York City. They are known for crafting award-winning harnesses, fashion-forward walking sets, and thoughtful designs that make everyday walks safer and more stylish.
The pet brand approached Webskitters as they were facing significant challenges in terms of low online visibility and organic sales. With high competition in the fashion e-commerce space, their website struggled to rank for relevant keywords and attract organic traffic.
Webskitters’ expertise digital marketing team accomplished a complete SEO overhaul, exceeding the expectations of our client. Our comprehensive SEO optimization which led to a powerful lift in organic performance, pushing Dogistry’s website clicks to nearly 30K clicks and 1.32M impressions.
Challenges Faced
High Competition for Keywords
The fashion e commerce industry is highly competitive, with many established brands dominating search engine results pages (SERPs).
Low Impressions and Clicks
When our team took over the project, the website was experiencing very low impressions and clicks on search engines.
Minimal Organic
Sales
Despite having a range of unique products, organic sales were minimal, indicating poor visibility in search results.
Design
Restrictions
The existing website design offered limited flexibility for adding new content, which constrained SEO optimization efforts.
Rank
Fluctuations
The website faced frequent rank fluctuations, affecting overall stability and traffic.
Outranking
Competitors
Outperforming well established competitors in the niche was a significant hurdle.
Very Poor Technical
SEO
The website had multiple technical SEO issues, including slow loading speed, improper indexing, and missing structured data.
Limitations of
Shopify Platform
Shopify's inherent limitations in terms of SEO customization, URL structure, and coding flexibility posed additional challenges.
Project Strategy
To accomplish the client's goals, we executed a comprehensive PPC strategy that included the following key steps:
Comprehensive Keyword Research
The Webskitters team systematically researched the typical search queries of our client’s target customers, using advanced tools. The team:
Conducted detailed keyword research to identify high volume, low competition (low KD) keywords.
Focused on finding long-tail keywords with purchase intent.
Keyword Clustering and Mapping
To boost organic traffic and at the same time refine the website structure, our experts used modern SEO techniques to organise the keywords into groups, assigning them to relevant website pages.
Grouped keywords into clusters based on user intent and product categories.
Mapped keywords to specific pages (home, category, product, and blog pages) to ensure targeted optimization.
On-Page Optimization
For improved visibility and higher rankings on search engine results pages, our SEO specialists did a phase-wise optimization of the client's website pages.
Optimized H1 tags, meta titles, and descriptions for all key pages.
Focused on optimizing the homepage and main category pages in the first phase.
In the second phase, optimized product pages by enhancing product descriptions and adding relevant keywords.
Content Creation
With the aim of pulling in organic traffic to the client’s website, our talented marketers create compelling content, designed to resonate with the target audience.
Created comprehensive, engaging blog posts targeting different informative keywords.
Ensured blogs were well-structured, SEO-friendly, and provided value to users
Internal Linking
In order to give the website a logical structure so that search engine’s rank it well, our team carried out a meticulous internal linking strategy.
Interlinked category pages with relevant blog posts to improve user navigation and distribute link equity.
Optimized anchor text to include target keywords and enhance keyword relevance
Off-Page SEO
Dogistry’s site reputation and domain authority needed to be boosted and for this we worked on a holistic off-page SEO techniques and best practices.
Built high-quality backlinks from high Domain Authority (DA) websites.
Focused on creating a natural backlink profile by diversifying anchor text and linking to different pages.
Technical SEO Improvements
Our experienced SEO team optimized various technical factors in the backend and website structure, which resulted in high-performing website.
Improved website loading speed and mobile responsiveness.
Fixed broken links and optimized XML sitemap and robots.txt files.
Addressed Shopify specific limitations by implementing advanced SEO techniques wherever possible.
Results Achieved
Top Ranking Keywords:
There was a significant jump in the website visibility thanks to high ranking keywords.
Increased Impressions And Clicks:
The website experienced a massive increase in impressions and clicks, leading to higher visibility and traffic.
Boost In Organic Sales:
With improved rankings and targeted traffic, organic sales saw a significant boost.
Improved Website Authority:
The high-quality backlinks and content strategy helped increase the website’s domain authority.
Stable Rankings:
Rank fluctuations reduced significantly, ensuring consistent traffic and sales growth.
Experience Digital Transformation With Webskitters
With great pride and happiness, we announce that Webskitters Technology Solutions Pvt. Ltd. is expanding. We are opening a new branch in Durgapur. Our company is spreading its wings at a phenomenal speed, thanks to the creative and trustworthy team by our side. Similar to our other branches, our Durgapur branch will also provide all kinds of IT services under UI/UX Design, Web Development, Mobile App Development, Digital Marketing, Artificial Intelligence, and the Internet of Things. Together with an outstanding team, we hope to continue thriving exceptionally in this new journey and create better prospects.
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