About DOGISTRY
With great pride and happiness, we announce that Webskitters Technology Solutions Pvt. Ltd. is expanding. We are opening a new branch in Durgapur. Our company is spreading its wings at a phenomenal speed, thanks to the creative and trustworthy team by our side. Similar to our other branches, our Durgapur branch will also provide all kinds of IT services under UI/UX Design, Web Development, Mobile App Development, Digital Marketing, Artificial Intelligence, and the Internet of Things. Together with an outstanding team, we hope to continue thriving exceptionally in this new journey and create better prospects.
With mobile applications becoming a trend, I decided to give it a shot for my newly-launched business. I was looking for a good app developer, then my friend recommended Webskitters to me. I still thank my friend for the suggestion. Since the day I had contacted Webskitters for the first time, they had been so friendly and understanding. They also developed an excellent mobile application for my business. It was great having them to resolve my business problems.
Challenges Faced
High Competition for Keywords
The fashion ecommerce industry is highly competitive, with many established brands dominating search engine results pages (SERPs).
Low Impressions and Clicks
When our team took over the project, the website was experiencing very low impressions and clicks on search engines.
Minimal Organic
Sales
Despite having a range of unique products, organic sales were minimal, indicating poor visibility in search results.
Design
Restrictions
The existing website design offered limited flexibility for adding new content, which constrained SEO optimization efforts.
Rank
Fluctuations
The existing website design offered limited flexibility for adding new content, which constrained SEO optimization efforts.
Outranking
Competitors
Outperforming wellestablished competitors in the niche was a significant hurdle.
Very Poor Technical
SEO
The website had multiple technical SEO issues, including slow loading speed, improper indexing, and missing structured data.
Limitations of
Shopify Platform
Shopify's inherent limitations in terms of SEO customization, URL structure, and coding flexibility posed additional challenges.
Project Strategy
To accomplish the client's goals, we executed a comprehensive PPC strategy that included the following key steps:
Comprehensive Keyword Research
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Conducted detailed keyword research to identify highvolume, lowcompetition (low KD) keywords.
Focused on finding long-tail keywords with purchase intent.
Keyword Clustering and Mapping
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Grouped keywords into clusters based on user intent and product categories.
Mapped keywords to specific pages (home, category, product, and blog pages) to ensure targeted optimization.
On-Page Optimization
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
H1 and Meta Tags: Optimized H1 tags, meta titles, and descriptions for all key pages.
Home and Category Pages: Focused on optimizing the homepage and main category pages in the first phase.
Product Pages: In the second phase, optimized product pages by enhancing product descriptions and adding relevant keywords.
Content Creation
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Created comprehensive, engaging blog posts targeting different informative keywords.
Ensured blogs were well-structured, SEO-friendly, and provided value to users.
Internal Linking
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Interlinked category pages with relevant blog posts to improve user navigation and distribute link equity.
Optimized anchor text to include target keywords and enhance keyword relevance.
Off-Page SEO
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Built high-quality backlinks from high Domain Authority (DA) websites.
Focused on creating a natural backlink profile by diversifying anchor text and linking to different pages.
Technical SEO Improvements
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Improved website loading speed and mobile responsiveness.
Fixed broken links and optimized XML sitemap and robots.txt files.
Addressed Shopifyspecific limitations by implementing advanced SEO techniques wherever possible.
Project Results
top ranking keywords:
Presentations are tools that can be used as lectures.
increased impressions and clicks:
The website experienced a massive increase in impressions and clicks, leading to higher visibility and traffic.
boost in organic sales:
With improved rankings and targeted traffic, organic sales saw a significant boost.
improved website authority:
The high-quality backlinks and content strategy helped increase the website’s domain authority.
stable rankings:
Rank fluctuations reduced significantly, ensuring consistent traffic and sales growth.
Experience Digital Transform With Webskitters
With great pride and happiness, we announce that Webskitters Technology Solutions Pvt. Ltd. is expanding. We are opening a new branch in Durgapur. Our company is spreading its wings at a phenomenal speed, thanks to the creative and trustworthy team by our side. Similar to our other branches, our Durgapur branch will also provide all kinds of IT services under UI/UX Design, Web Development, Mobile App Development, Digital Marketing, Artificial Intelligence, and the Internet of Things. Together with an outstanding team, we hope to continue thriving exceptionally in this new journey and create better prospects.
More Case Studies
Revamping Liori Diamonds: Elevating E-commerce Success with Shopify
How Strategic Web Design & Development Transformed
Driving Success through Digital Transformation & Improving Performance
Webskitters Helped Luvlap Dominate the Market with Top-Notch Baby Products
