Dogistry – Webskitters

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How Comprehensive SEO Helped a Pet Brand Increase Traffic, Visibility, And Online Sales

Boosting Organic Growth for a Pet Brand with Smart SEO Strategies

Webskitters Implemented On-Page, Off-Page And Technical SEO To Enhance A Pet Brands Online Visibility, Leading To Significant Growth In Organic Traffic, Page Views And Sales, Through A Strategic And Results-Driven SEO Approach.

  • 30K Organic Clicks
  • 1.32M Total Impressions

About Dogistry

Dogistry, a luxury dog accessories brand from New York City, is renowned for its award-winning harnesses and stylish walking sets. Facing low online visibility and tough competition in fashion e-commerce, they partnered with Webskitters for a digital marketing overhaul. Our SEO experts executed a comprehensive optimization strategy that transformed Dogistry’s online presence boosting organic traffic, driving nearly 30K clicks, and achieving 1.32M impressions, far exceeding client expectations.

Industry Pet
Technology Used Marketing Analytics Tools
Service Used SEO
Project Duration 1-2 months

Digital Marketing That Delights Users and Drives Your Brand’s Growth.

Project Objectives

To execute a full-scale SEO overhaul for Dogistry, maximizing organic visibility and converting minimal search engine presence into high-volume sales.

1

Organic Visibility and Ranking Stability

Outrank established e-commerce competitors and resolve frequent rank fluctuations to achieve stable, high visibility for all target keywords.

2

Technical Performance and Indexing

Fix severe technical SEO deficits, including loading speed, improper indexing, and Shopify's platform limitations, to ensure optimal performance.

3

Organic Sales and Traffic Generation

Drive a powerful lift in qualified organic traffic and clicks, transforming minimal organic sales into a substantial, revenue-generating channel.

Challenges

The project needed a website that looked modern but was easy for everyone to use. It also had to help people quickly find mental health experts near them based on their location.

Technical Foundation and Stable Visibility

Establish stable, high keyword rankings by fixing severe technical issues and outranking competitors.

Organic Sales and Traffic Generation

Drive a powerful lift in qualified organic traffic and clicks, transforming minimal organic sales into a substantial, revenue-generating channel.

Content Optimization and Authority Building

Developed SEO-rich, value-driven content that positioned the brand as an industry leader, boosting engagement, backlinks, and overall domain authority.

Key Solutions we Achieved

Solution 1

Comprehensive Keyword Research

Webskitters conducted in-depth keyword research using advanced tools to identify high-volume, low-competition, and purchase-intent long-tail keywords.

Solution 2

Keyword Clustering & Mapping

Keywords were grouped by intent and product category, then mapped to relevant pages home, category, product, and blogs for targeted optimization.

Solution 3

On-Page Optimization

Implemented phase-wise optimization: refined H1s, meta tags, and descriptions, enhancing homepage, category, and later product pages with relevant keywords.

Solution 4

Content Creation

Produced SEO-friendly, value-driven blog posts targeting informative keywords to attract and engage the audience.

Solution 5

Internal Linking

Connected category pages with blogs to improve navigation and link equity, optimizing anchor text for keyword relevance.

Solution 6

Off-Page SEO

Built high-quality backlinks from reputable domains, maintaining a natural backlink profile with diverse anchors.

Solution 7

Technical SEO Improvements

Enhanced site speed, mobile responsiveness, and fixed broken links. Optimized XML sitemap and robots.txt, and overcame Shopify SEO limitations with advanced techniques.

The comprehensive SEO strategy was highly successful, delivering stable, first-page visibility that dramatically increased traffic, clicks (reaching 30K), and organic sales.

15

Top Keyword Visibility in SERP

45%

Surge in Impressions and Clicks

18%

Boost in Organic Sales

33%

Improvement in Domain Authority

48%

Reduction in Bounce Rate

30K

Organic Clicks Achieved

Experience Digital

Experience Digital Transformation with Webskitters

Experience seamless digital transformation with Webskitters where technology meets innovation. We craft powerful websites, mobile apps, and marketing strategies that elevate your brand. Our end-to-end solutions drive growth, enhance engagement, and redefine business success. Partner with us to turn your digital vision into reality.

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