Webskitters boosted organic traffic by 156% for an NGO through proven SEO strategies
Fueling Fundraising Success With Data-driven, High-impact Seo TacticsWe went beyond our goals for Midland Fundraising, elevating their digital reach through strategic SEO, refining structure, enriching content, and boosting overall performance.
- 230% Traffic increase
- 125% Impression Increased
About Midland Fundraising
Midland Fundraising is a non-profit organization based in the United States. They specialize in devising fundraising strategies, in line with the needs of schools, sports teams, and non-profit organizations. Their programs they offer include a wide range of popular fundraising products, including cookie dough, candy bars, and gourmet popcorn. The company has been in business for over 25 years, and its website is understandably an essential part of its marketing strategy. This is a detailed SEO case study, outlining the online marketing challenges faced by Midland Fundraising and the strategic SEO efforts used to address them.
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Project Objectives
To significantly enhance Midland Fundraising's digital presence, organic traffic, and service lead generation through a comprehensive SEO strategy.
Keyword Visibility Dominance
Achieve top search engine results page (SERP) positions for all high-competition, high-volume strategic target keywords.
Technical Performance Overhaul
Resolve critical technical site issues, including slow speed, poor mobile-friendliness, and virus-induced impact for stability.
Content and Backlink Authority
Build high-quality, relevant content, acquire quality backlinks, and optimize for local search to increase lead volume.
Challenges
Midland Fundraising was facing several challenges in terms of its online presence. Their website was not ranking well on search engines, and they were not getting enough traffic to their website. They were also not receiving enough leads from their website. Some of the key challenges they faced were
Lack of keyword optimization
Midland Fundraising's website was not properly optimized for keywords related to their business.
Poor website structure
The website's structure was not optimized for search engines, and the navigation was not user-friendly.
Limited content
The website lacked high-quality and relevant content that would engage users and keep them on the site.
No backlinks
The website had no backlinks, which is an important factor for search engine rankings.
High Competition
The competitors of the business were ranked on the 1st page of SERPs. These competitors had high domains, and it was a challenge to create a space in such a competitive landscape.
Virus Attack on Website
The website was affected and faced a virus attack, which had a deep impact on the overall online presence of the business. During this phase, the SEO of the website was hit hard.
Click Through Rates
The click-through rates of the business had a major problem, and the business was suffering due to this.
Low Search Engine Visibility
The website was not ranking for relevant fundraising keywords, limiting its ability to attract new visitors through organic search.
