In-depth study, strategy creation, understanding of the target audience, comprehensive planning and analyzing the current market niche and environment are obligatory for all businesses that want to flourish in the digital market.

Martha wakes up in the morning, and the first thing she does is check her phone, scrolling through different apps. Figuring out what she wants to eat for breakfast, she orders it through a food-deliver app. Freshens up, gets ready for her office, picks her phone up again to book a cab, and scrolls through other apps just to check what’s trending!

Dating apps are booming in the current digital market. It makes them one of the most profitable businesses in the current landscape. Till a few years ago, people were all in awe of the matrimonial sites and apps. They couldn’t believe that marriages can be fixed and grooms or brides can be made easily available to the families. But with the advent of dating apps, a new buzz was created.