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Online advertising has emerged as the efficient platform for businesses of various size and verticals to shape their future, expand their reach and grab new customers. In the modern era, when people talk about advertising, 9 out of 10 people refer to online advertising. Proven to be extremely profitable for small, medium and large businesses of various sectors, the online advertising is known for generating excellent leads and huge traffic for the business.

The cornerstone of any successful PPC campaign is the right keyword research- which means choosing the best keywords to bid on that are most likely to see in clicks and conversions. To be honest, keyword research is part science and part art as well as understanding the customers as well as predicting the terms of what they are actually typing into the search box. These keywords are the best option to show that your ads show up at the right time as well as in the right place especially when they are searching for the kinds of products or services which we offer.

We all know how competitive is the world of AdWords campaign? In this scenario one of the most vital steps to undertake is the ways to lower your CPC rate for chosen keywords. This is a major way to be highly competitive and at last becoming successful in all your efforts in Online Advertisement. Achieving lower CPC may depend upon levels of difficulty and upon factors like your products/services, industry and targeted location. In this article we shall try to explore methods to achieve lower CPC and they are as follows:

Atanu Sarkar November 4, 2015 Popularity of FaceBook and Google is rising at an exponential manner and people often find it difficult to focus upon a single platform. Both FaceBook and Google AdWords have different sets of advantages and disadvantages with difference in approaches.