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Atanu Sarkar
May 20, 2024

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The e-commerce industry is booming, accounting for roughly 20.1% of all retail sales globally, and will continue to grow in the coming years.

Unsurprisingly, the sector's explosive growth has inspired many newbie entrepreneurs to capitalize on the opportunity by selling their products and services online.However, you can only sell your services when your online store is visible to targeted customers. For that, you need a robust foundation, aka an efficient e-commerce platform.

The e-commerce platform you choose will impact your store's security, SEO capabilities, responsiveness to different devices, integration with other software, and other abilities. Naturally, you want to equip your online store with the best functionalities and features.

That's where Shopify comes in!

As one of the leading e-commerce platforms, Shopify enables business owners to create user-friendly, feature-rich, and stunning online stores without needing mountains of technical knowledge. The reputed e-commerce platform powers more than 4.4 million e-commerce stores with its ease of use, scalability facilities, a wide range of themes, and excellent marketing and SEO tools.

Today's blog explores why Shopify ecommerce website design has gained such rapid popularity.We shed light on the platform's best benefits and how it can assist your e-commerce store.

So, if you have been contemplating using Shopify for your online store or simply looking for an efficient e-commerce platform, continue reading!

Shopify Benefits: Understanding The Core Advantages

Shopify is among the most popular e-commerce platforms small and large businesses use.The cloud-based SaaS online selling platform enables businesses to set up web stores and sell their services or products on the go. Furthermore, its plethora of integrations allows the software to scale as your business expands.

The platform is easy to configure and packs hundreds of free and paid themes and features for any store owner to take advantage of.It also allows you to track customer data, preferences, and purchase history. You can use this valuable information to deliver customers a personalized shopping experience and improve customer relationships.

But that's not all! The Shopify benefits for e-commerce platforms go way beyond these few points.

Check out the best reasons to choose Shopify for your e-commerce store!

1. Attractive models and excellent scalability

Shopify offers a plethora of attractive templates and themes. With the availability of free and paid templates, you can easily create engaging and user-friendly web stores for your business. Also, you can choose templates or themes from third-party services.

Alternatively, if your web store requires extensive customization, you can choose the PSD to Shopify conversion option. This option allows you to create a custom website based on your unique requirements.

Experts also recommend Shopify for Small Businesses due to its scalability. The platform offers a host of features and functionalities that are flexible enough to scale as your business grows. The server and checkout options can manage massive amounts of traffic without a hitch.

2. Effective marketing tools and store management

The advantages of Shopify e-commerce extend to effective marketing. The platform offers a wide selection of appealing marketing tools for business owners. It enables you to improve your marketing strategies, making them result-driven and facilitating effective execution.

Some of Shopify's best marketing tools include discount coupons, email marketing, gift cards, and store statistics. You can find a dedicated marketing section on the platform's dashboard to build and monitor campaigns on Google, Facebook, and other sites.

Additionally, Shopify enables online businesses to easily manage customer profiles, groups, accounts, email templates, drop shipping, and fulfillment centers. You can use its store management features to allow customers to take advantage of promotional offers and receive notifications about sales,boosting sales.

3. Application integration

Shopify Apps allows users to extend the platform's functionalities, features, and tools by adding extensions from the Shopify Marketplace.The marketplace offers apps for every need and purpose: payment, loyalty programs, customer wishes, social media platforms, accounting, or shipping. Typically, these apps operate similarly to regular extensions and add-ons.

Furthermore, you can use an increased API call number if you are a Shopify Plus merchant. It will allow you to operate multiple integrations without fearing exceeding API limits. If you are having trouble finding an integration or app for your CRM or ERP, you can always use Shopify Plus's REST API to get assistance from professional developers.

4. Excellent customer support

E-commerce websites are complex.Unless you have expertise in programming and developing online stores, choosing a platform with excellent customer support is critical so you can resolve any potential issues as quickly as possible.

Shopify has a prompt and professional customer support team available 24/7 to ensure you get the help you need without delay. You can connect with them any time for technical and after-sales support to keep your store running smoothly and functionally.

5. Fast-loading time and in-depth insights

Do you know that 40% of users abandon a website if it takes more than three seconds to load? The statistics for online stores are similar.

Shopify ensures your customers can navigate the online store smoothly without getting stuck on a page by creating stores that load fast without additional costs.

It also offers advanced e-commerce analytics to assess the efficiency of your store and the effectiveness of marketing campaigns. You can evaluate your results in real time and collect accurate data for your sales activities.

6. Sell anywhere with Shopify's Drop shipping facilities

Shopify's extensive web management and automation features allow you to sell goods and services any where, anytime, and to anyone. It will enable you to automate several aspects of the app and use plugins for profit margin, data backups, inventory, and much more. It gives you total power to manage your online store directly from your smartphone.

Plus, the platform's dropshipping integrations with apps like Oberlo and Spocket make dropshipping much easier from your Shopify admin panel.

Shopify Web Design: Crafting Stunning Online Stores

An e-commerce site can be instrumental in an online business's success or failure.Similarly, an appealing web design can play a critical role in the triumph of an online business. It can help you attract more customers, make it easy for users to navigate the website, increase sales, enhance the site's usability, and contribute to a good SEO strategy.

Good web design helps you create a strong first impression and stand out in the crowd.

Shopify's ecommerce website development features intuitive tools and responsive themes, making it easy to develop stores tailored to your business.

7. Shopify's intuitive design tools and responsive themes

Let's take a glance at the top intuitive design tools by Shopify

  • Hatchful: This software solution allows users to create professional-looking logos for their store.It provides hundreds of templates to pick from,an intuitive interface, and a feature-rich design studio to tweak the designs according to the business demand. Hatchful is one of the best free tools for creating high-quality logos in multiple languages.
  • Shopify policy generator: Every online store needs an adequate and legal privacy policy, terms and conditions, and return policy to appear trustworthy to consumers. With Shopify's policy generator, you can automate the creation of these policies and edit the template as necessary.
  • Loox: One of the most significant advantages of the Shopify e-commerce platform is its features for adding customer reviews and photos. Loox stimulates this process by enabling you to easily collect product photos, videos, reviews, and other content from customers.
  • Aftership: It is a post-purchase shipment tracking tool that allows your customers to track their orders after shipment. You can create branded tracking pages, send updates and notifications to customers, and generate estimates about the product's delivery.
  • Booster: Booster increases online store sales by boosting the Shopify site's speed.It uses browser preloading technology to load the secondary web pages of your website in the background to reduce the bounce rate.

These are only a few of the thousands of design tools Shopify offers. In addition to these tools, Shopify is well-known for its responsive and customizable themes.

Here's a peek at the top Shopify themes for e-commerce store development.

  • Taiga: Ideal for fashion and apparel brands, Taiga prioritizes visual freedom and high performance. The 2.0 premium Shopify theme is quick to load and perfect for accompanying high-quality videos and effortless customization. You can notice well-known brands, such as Daniel Wellington, using Taiga for their online store.
  • Dawn: If you want a robust free theme, check out Dawn in Shopify features.Dawn lets your products and services take center stage with chic, minimalist design and sleek lines.
  • Kalles: Kalles makes it easy for consumers to browse, choose and buy.The minimalist theme features smart filters, multimedia product pages, a shipping bar, a shopping cart, and complimentary products.
  • Blum: If you want an elegant theme for your apparel brands, Blum is your best option.Built with the fast site in mind, the theme is rich with customizable forms, FAQ pages, trust badges, and other features.
  • Gecko: Packed with conversion rate optimization tools and multiple page layouts, Gecko is one of the best Shopify themes for electronic products, pets, and fashion accessories.

Shopify E-commerce Development: Powering Your Online Store

One of the most significant advantages of using Shopify for merchants is its ease of use. The platform is designed with the average user in mind rather than skilled developers. It has made adding products, processing orders, and creating discounts incredibly user-friendly for business owners.

The user-friendly e-commerce platform offers drag-and-drop editing tools to make web design as straightforward as it gets. You can set up the web shop in approximately four minutes. Since Shopify handles the entire technical infrastructure required to launch the store, you won't need to spend extra on hosting and software.

Let'stake a closer look at all the Shopify features that make the platform user-friendly:

8. Multiple payment options

If you wish to build an online store customers can trust, start by providing them with secure payment gateways. Shopify enables users to meticulously handle sensitive information and add multiple secure payment gateways, including card and bank account information. Furthermore, Shopify's advantages provide a trustworthy gateway to integrate online payment options and cryptocurrency with websites without the risk of privacy violations.

It streamlines your customers' shopping and checkout experience by allowing them to save their credit card, billing, and delivery information. You can also reduce the number of fields on the checkout page from around sixteen to only two.

One of the best Shopify Plus benefits is its built-in payment portal that charges no extra transaction fees on the administrative side.

9. Inventory management

Shopify can assist you with fulfilling your orders, including packaging, shipping, and storage. It partners with different fulfillment service providers, like Amazon, to deliver a seamless experience to your customers.

You can also trust Shopify to take charge of product returns and refunds and automatically update your inventory and accounts.

Shopify Features: Enhancing Your Online Presence

An excellent online business plan involves knowing your targeted customer segmentation and what makes them tick. You shall know all the specifics regarding your customers' hobbies, purchasing patterns, and interests.

Shopify, an e-commerce platform, has some excellent features that can help you gain customer insights and improve your online visibility.

Take a look at them right here:

10. Mobile responsiveness

With mobile accounts for 65% of all e-commerce traffic,buildingan online store that runs seamlessly on smartphones is essential.

Shopify'sdesigns and themes work perfectly with all devices, including smartphones, desktops, and tabs. They are highly responsive, which makes them incredibly valuable for creating mobile websites and reaching out to potential customers on all platforms and devices. Plus, the platform allows you to customize the codes and give your store a unique personality.

11. SEO optimization tools

SEO is the backbone of digital marketing.You cannot expect your online business to gain visibility and establish a loyal customer base without an adequate SEO strategy.Fortunately, all Shopify templates and themes are SEO-friendly. Furthermore, the platform offers many SEO tools for keyword research, on-page and technical SEO, backlink analysis, and monitoring. They can make your SEO strategies less complex and contribute to the online store's position in Google SERP.

Moreover, Shopify allows you to integrate popular analysis and marketing tools such as Facebook and Google Ads to help reach your targeted audience. It also uses machine learning and built-in analytics features to analyze your customers' data and find lookalike audiences to grow your client base.

12. Multichannel selling capabilities

If you ever plan to transform your small business into a franchise or expand yourstore'sphysical location, Shopify has the Point of Sale or POS feature. It allows you to integrate your online store with the physical store to make it easier to manage several franchises. The platform offersmanyhelpful features to accompany your business growth and bring more customers to your doorstep.

Shopify Plus Benefits: Scaling Your Business to New Heights

If you want to take your e-commerce business to new heights, Shopify e-commerce website design's Plus benefits can help you achieve your goals.The platform's enticing features make dealing with a high volume of sales easier. Dedicated support, customizable checkout options, and unlimited bandwidth allow you to grow your business without stressing about crashing sites.

If you are looking for reasons to sign up for the Shopify Plus benefits, here are the top ones to consider:

13. Shopify plus benefits

  • Checkout customization: Shopify Plus' custom checkout options allow you to take control of your pricing options, checkout appearance, and social media integration. The seamless experience makes your customers want to return to your store.
  • Unlimited staff accounts: Shopify Plus allows business owners to create unlimited staff accounts rapidly, so your company's onboarding process is never delayed.
  • Dedicated launch team support: Once you are a Shopify Plus member, you will get access to a skilled launch support team to assist you with online launch, strategy, and set-up migration.
  • API resources: Shopify has numerous API resources available for Plus members. It includes Multipass, Gift Card, User for REST, unpublish and publish scripts in GraphQL to automate product listing.
  • Fraud protection: With Shopify Plus, you will be able to create workflows to identify and put a stop to suspicious transactions immediately. It will save you time, money, and hassle.

Shopify for Small Businesses: Empowering Startups and Entrepreneurs

Whether you need an online store for your small startup business or a well-established enterprise, Shopify has you covered. However, Shopify's benefits for small businesses are particularly enticing due to its easy-to-manage interface and competitive pricing.

14. User-friendly interface and easy-to-manage features

Shopify doesn't require advanced knowledge of web hosting and other technical aspects of creating an e-commerce store. It eliminates the need to engage with complex codes and formalities and automates most of the work while you sit back and watch your e-commerce site come to life. The platform provides an easy-to-use hosting system and content management features designed with the needs of a layman in mind.

With so many things already on your plate, Shopify ensures your online store doesn't encounter any obstacles in handling orders.The dashboard displays all the most relevant features in one place (e.g., customer information, applications, reports, orders, and goods). The platform also allows you to add items, process orders, and control settings with a few clicks.

15. Low cost

Shopify has an impressive competitive pricing policy. Their e-commerce plans start at around $29 monthly, including fraud analysis, hosting, and customer support. While the expenses can add up as your business grows, the plans remain much more affordable than other leading e-commerce platforms.

If you are a small business owner looking for inspiration to utilize the platform's best features,take a look at Asphalte. Founded in 2016, the brand's unique business model focused on pre-orders. It made apparel solely based on customer preferences.

It used Shopify to create a tailored website integrated with a visitor survey section. The brand drove visitors to take the survey with its beautiful popup designs on the product and home page. It quickly achieved its goal of delivering customers what they wanted instead of making them chase something they don't need.

Shopify As a Trusted Solution

Shopify is among the most popular e-commerce platforms for online businesses. With millions of stores using Shopify's web design, the platform ensures that its users enjoy top-notch security and protection against malicious cyber attacks.

Here's a glimpse of how Shopify offers protection to its users:

16. Effective security measures and regular updates

With nearly 20% of all online stores getting hacked yearly, security and reliability should be your top priority when creating a web store for your business. Luckily, one of the best benefits of Shopify e-commerce is its comprehensive and secure hosting platform. The platform complies with PCI DSS Level 1 requirements to ensure safe payment processing.

It values protection as much as you do with several layers of security protecting the customers and the company.

In addition to PCI compliance, Shopify focuses on secure server infrastructure, regular security audits, two-factor authentication, automated fraud detection, and ongoing updates.

Creating a Unique Brand Identity

More than 26.5 million e-commerce stores are running globally. While you might not compete with every one of them, the intense competition still makes it essential to make your online store stand out.

Branding in e-commerce is critical for building trust and credibility and fostering long-term relationships with your customers. Consistent branding ensures customer loyalty and allows you to command premium pricing points.

Shopify empowers businesses to create unique brand identities with its feature-rich e-commerce platform. The Shopify website design allows you to make easy customization to build a stand-out personality. Its built-in CMS or content management system can help you communicate your brand voice. At the same time, the app integrations enable you to deliver the facilities your consumers look for in an online store. From managing domain names to utilizing marketing and SEO tools, Shopify's e-commerce design features score high on all aspects.

A great example of how to create an engaging online store with Shopify is Roll Over!

The company produces functional dog products that make activities easy for your fur friend and stylish. Keeping its customers in mind, Roll Over required a user-friendly, responsive, visually appealing e-commerce platform that streamlines consumer product browsing and purchasing processes.

Take a look at how they managed to develop the perfect online store for their brand with Shopify:

  • The problems they faced: RollOver's e-commerce store had significant UI issues, making it harder for customers to browse and purchase products. The online store also lacked visual appeal and wasn't responsive to different devices. The combination of problems made it nearly impossible for the brand to reach out to new consumers and retain existing ones.
  • How Shopify benefitted them: Shopify equipped the brand with a modern and minimalist website that focuses on the brand's products and UI. The cutting-edge Shopify e-commerce development features helped the website be fully responsive to smartphones, laptops, and tabs. Also, it facilitated easy product management and ensured improved user experience, resulting in a significant boost in sales.

If you want to learn more about how Shopify contributed to RollOver's growth,check out our case study on the brand.


In summary, the Shopify e-commerce website design features are incredibly beneficial in building a user-friendly, secure, feature-rich, and cost-effective online store. The platform empowers businesses to create unique brand identities with excellent customization facilities and leverage its tools for streamlined marketing and SEO strategies.

At Webskitters Technology Solutions Pvt. Ltd., we have helped many small to medium-sized businesses bring their e-commerce vision to life with our expert team of Shopify developers and designers. We offer tailored guidance, ongoing client support, and comprehensive solutions to enable businesses to choose the best themes and plugins and customize their Shopify store.

So, if you want to create an online store that perfectly complements your brand's personality while boasting secure, UI-friendly, and modern features, contact us today!

Atanu Sarkar

Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.