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Ayan Sarkar
February 5, 2016

Table of content

Ad campaigns through Social-media channels are gaining in popularity as more and more audiences are registering with them. In this article we are focusing upon tips to run highly successful ad campaigns on Facebook. Let’s take a look at them.

1. Zero in on your Goals

Remember that like every other sectors of life this is a good practice to zero in on your goals before you begin your work. Don’t be in this false notion that aim to attract more traffic to your Facebook page and engaging more followers are similar things. These are 2 different parameters and call for different values. That’s why select the Ad Type cautiously. New Ad Scheming recommends various ad formats on the basis of your primary goal.

2. Facebook Offers are Great Options

To take help of this feature is a great chance to engage more followers thereby increasing the chances of business conversion. Using this extension you can place before your Facebook followers some outstanding offers. For example, an ebook or whitepaper will be great in lieu of email address. Otherwise, you may offer a discount on buying a product from either your online store or brick-and-mortar one. We suggest beginning this trend with your loyal followers.

3. Adding a Precise and Upfront Call to Action

Addition of call to action option to your paid ad’s body text will encourage your followers to move on the way you want them to.

4. Highlight your Special Deals

Facebook paid ad is a great medium to highlight your special discount deals.

5. Not Necessarily you Need to have a Facebook Page to run your Ad

A Facebook ad can be selected from the Clicks to Website option or Website Conversions option. If you don’t have a Facebook page, your ads will be displayed at right column but not in news feed.

6. Good Practice is to Activate Sponsored Stories Through Ad-Ons

News feed often get buried under each other therefore to increase the chances of displaying your offer on top, you can opt for sponsored post. This option is present on the left column in your ad-creator tool.

7.Customizing your Ad-Headline and Image

Attractive ad-headline is a must and selecting outstanding images help your ad to get more limelight.

8. Call for Additional Helps

Selecting reliable friends as admins to your Facebook ads is an excellent idea if you want to control your posts better and make them more creative. Path involved is Ad Manager-> Settings-> Scroll down to Ad Account Roles-> Add a User. But we suggest you to keep a controlled access for them.

9. Bidding Option Selection

To control Facebook ad costs different setups for bids should be chosen. Different available options are bidding for clicks, impressions and desired objective. Default bidding that’s based on your objective does not allow you for customization but with bidding for impressions and clicks various customization options are there.

10. Choosing Daily/Lifetime Budget

On choosing daily budget option, checks can be put upon what you will spend on campaigns per day. But your sponsored stories and ads will stop being displayed. Lifetime budget gives you chance to select the amount you have decided to spend for your entire campaign lifespan. Creating social-media marketing plan is a great idea to make best investment decisions. Keep separate budget for every other campaign.

11. Modify the Ad Campaign Budget

At any time between ongoing ad campaigns you can change its budget. Minimum spend for daily budget is $50 and you cannot lower it down. But the budget (or amounts spend on a particular section) can be modified.

12. A few Visual Ad Tips

FB ad posts that include high quality image or images harness greater user engagement. Remember there is a limitation of texts that can be included with the image and it’s restricted to 20%. However by slightly moving those around this rule can be circumnavigated. Default image size allowed by Facebook is 1200*627 but on the basis of ad-campaign type more specific suggestions will be offered. However to let them appear on news feed you should keep them 600 pixels wide.

13. Advanced Targeting Options

For paid ads, number of varieties that are offered by Facebook is just awesome. You will not found them at any other platform. Take for example audiences can be targeted on the basis of different locations, ages, genders, types of workplace, languages, relationship status, education qualification and lots more. Adding another of most interesting features is that on the basis of different interests you can target your audience.

14. Keeping an Eye on your Potential Audience Meter

As you go on adding more targeting options Facebook gives you an estimate of an approximate number of audience that will be reached through it. Best estimated number is to target a minimum of few thousands.

15. Target More Categories

If in the beginning you have started with targeting very few interests then you can compensate that with adding more related tags at More Categories section. Further options will be there to narrow down your search and you will be able to target those audiences who have impending birthdays or those who upload lots of photos regularly.

16. Uploading Mailing List in Facebook

Want to build in existing leads, add mailing list of your existing customers on Facebook. Studies have shown that it increases ad conversion rates. Mailing list can be connected with Mail Chimp or upload the mailing list on your Facebook account. For this you should click upon Create New Audience at the Audience section.

A good Digital Marketing Service can immensely help you in planning and executing your social-media ad campaigns. And when you invest such a good amount of dollars, it is best to seek professional help.

Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.