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Ayan Sarkar
May 27, 2015

Table of content

Facebook is undoubtedly great medium for socializing but it has undergone a great and significant revolution in the world of online marketing. As per statistics, Facebook presently has more than 1.3 billion users creating waves in the world of referral traffic. The main question lies in the fact what is the extent to which online marketers are willing to be creative and channelize their potential.

The biggest confusion among online marketers is that learning or mastering the different marketing tools which Facebook has to bring forward. The general tendency is to overlook some of the important features. To gain advancement in social media efforts as well as to properly gear up considering the potential rankings, it is very necessary to bring in to effort all the features of social media even the ones which are less popular. They are actually capable of making as well as giving you the edge on your Facebook strategy on business competition.

Features and online tools of Facebook

Facebook offers various tools which are being missed by online marketers. Here are 8 tools and features which will effectively maximize the marketing strategy of Facebook.

  1. Creating Multi-Product Ads

Well traditional ads are extremely popular which just include a headline, post text, image and descriptions as well as display URL. But the major tool in present times is creating an ad with multi product which allows the rotation of several products in just one advertisement. Your target audience usually belongs to a same interest genre so showcasing different products on the same advertisement.

  1. Implementing Audience Insights

This tool is a great one and is often over looked in comparison to Page Insights. This tool is found in the Ad Manager section. Page insight gathers information about the interaction on your particular page as well as potential customers but Audience Insight gives more details giving access to various things like

  • Facebook Usage
  • Gender
  • Education
  • Location
  • Hobbies and Lifestyle
  • Language
  • Occupation
  • Household size
  • Purchase activity
  • Relationship status

This tool can really be beneficial when one is working on a new marketing campaign as it will give you insight about who your audience can be and how to write content to cater to that particular type of audience. Information from Audience insights can lead your business in the right direction.

  1. Managing the post of Facebook

The right goal and aim of Facebook is proper exposure. Never be lenient on Post Management. Answer and refer to the questions about your services along with feedback of your customer.

Allow your users to post in the timeline of your page as it will ensure user engagement. Proper management of your post is not a feature but there are enough tools on Facebook to properly do so. Never neglect your timeline as it can be a big issue.

  1. Adding featured Videos

You should consider setting a video on the Facebook page. Featured videos bring numerous positive attentions to the page when people prefer to choose the video tab. Uploading video on your page is very easy with the Videos in the tab located just below the cover photo of the page. Click on Add Featured Video.

  1. Re arranging page sections

Now if you want to give a uniform experience to all the users, then you will surely not get much variation in Facebook. The sidebar consists of Photos, Videos, Likes, People, Posts and Apps. Well the About and People sections can surely be altered but reordering the sections can be done as per liking. Just prioritize the sections as per your needs.

  1. Administering specific owners as well as likes

In case of small business each and every person o0n the team does matter. This is surely the great way to engage potential customers as well as strengthen the brand. The personal profiles can also be added to the business page. This is surely the great way to add personal touch. Choose the right page admin so that you can choose the right page admin for the page deciding on the right people to choose for adding personal information.

Likes from business partners can also be promoted increasing the brand awareness and brand trust as well as connecting with business partners.

  1. Creating Video Playlists

Creating featured video on Facebook is a great option to creating video playlists. Always encourage the visitors to share and watch more and more content on the brand page. All of this can be managed on the video section of the page.

  1. Remarketing features

One of the new features that Facebook offers is customizing ‘remarketing audiences’. You can custom your audience and know the people who are visiting a particular page along with the time. You can choose your filters as per your options.

Properly utilize the different features as well as tools which Facebook has to offer to effectively increase your brand image.

Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.