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Ayan Sarkar
April 20, 2016

Table of content

Marketing is a term every one of you is familiar with. Presenting your product or service in front of your target audience in the most lucrative manner is the simplest and easiest definition for marketing. It starts from the day your good or service undergoes production. It is a significant way to generate great interest for your service and to ensure large number of prospective clients for your business. Marketing and business are two sides of the same coin. One cannot survive without another. Marketing your product without any business motives makes no sense and in the similar way planning to expand your business without marketing is near to impossible. Both are inter-dependable and are closely associated with each other.

Why indulge in mobile app marketing?

Launching a mobile app requires a lot of tidious and mind-boggling sessions of market research, planning budget, checking out the latest strategies and keeping a track of competitor’s success. Another vital aspect of launching a mobile app is to focus on its marketing techniques.

Standing in today’s era, marketing is required for almost every field and sector. You want to launch your new website, market it, planning to introduce a new feature in your phone, market it. The latest craze and trend of the modern market is the increasing popularity of mobile apps. Marketing is an integral part for that too. You need to understand that the minds of your target audiences fluctuate and moves like a pendulum. Today they are attracted to your goods; tomorrow they will become a loyal customer of your competitor. In such a scenario, marketing your mobile application effectively serves as the key to retain your customers and establish a long-lasting relationship with them.

The first and foremost step for getting your apps noticed and discovered in this competitive market is to design exclusive strategies that makes the base of pre-launch and post-launch of your app. Plan and chalk out the details for marketing your app excellently.

Measures to be taken before launch of your app:

Although many people believe that marketing is the step which needs to be taken only after the launch of the app, but the stark reality is contradictory to this belief. Just before your app goes live in the app store, you need to make sure that you have generated enough buzz about it. Following are the steps that you need to undertake before the app launch:

  • Select Relevant Keywords

In order to market an app, you need to understand that the keywords play a vital role here. Selecting a relevant and strong keyword is imperative to the success of app marketing strategies. It is important to use the keyword in the description of the app it helps your app to get found easily.

  • Look For Your Competitors

If your app is related to the gaming industry, find your top competitors from the industry and analyze their strategies which have helped them to gain stability in the market. Keeping a track on your competitor’s market always boosts you to keep running with a steady pace to move ahead from them.

  • Beat The Retention Problem

The landscape of mobile app is full of uncertainty. The retention of clients is one major problem which is faced by app owners every day. Built your app with an on-going value added to them for your target audience. If your app contains no long-term value for your customers, they are going to move away from your platform.

Measures to be taken post-launch of the app:

Finally after launching your app the second-phase of marketing begins. Doing the first thing first, you should connect your app to an app store analytic program to stay updated about the progress of your app.

  • Use The Screenshots

Using the screenshot in your app’s page is a smart tool to give the users a first-hand experience and convinces them to download the app. Make your screenshot informative, exciting and of course memorable. It catches the eye of the visitors and induces them to use the app.

  • Take Steps To Get Featured In App Review Sites

Observers and researchers have come with an outcome that the percentage of app downloads increases if the app has been reviewed by an app review site or even several media outlets which include mainstream media, niche press release or tech news. It is a smart move to identify the authors who write for your competitors and reach them and pitch them about your apps.

  • Increase Social Sharing Of Content

Even in today’s digital market, the word of mouth can create wonders in marketing and promotion. It is one vital way through which new users reach up to you. Make your app easy and smooth for your current users and your promotion is half done there! It is also very effective to keep a platform for sharing the app or the content of the app through a share it via an option.

  • Don’t Forget To Include The App Rating

Ask your users to rate and review the app. This increases your accountability in the market and also helps your users to get engaged. Think of out-of-the-box ideas and strategies to get your users to feel interesting about rating your app.

  • Calculate The Download Ratio That Will Bring You To The Top

Apps of every category need some number of download to move up to the Tor Charts. You need to be active here to get the numbers and calculate your app downloads per day. It can be extremely challenging to find the exact numbers, but a close estimation or an approximate idea might also help you to rule the charts.

Building and designing an app is tough, launching it is tougher but marketing it is the toughest job involved. Every stage of a mobile app has an end to it but the Mobile App Marketing is the horizon which can never be touched. You keep going on and on to come to a final stop but that stop is nowhere to be seen. Once you stop marketing your app, you will stand nowhere in the market and will experience a sudden downfall from your prestigious position. Mobile apps are significantly powerful way to connect with your customers and to improve their engagement. Some strategies, forefront planning and your marketing efforts are definitely required to make the full use of the exclusive handy device.

Marketing for mobile app is not limited to the app itself, it possesses the power to complement the overall image of the brand and give it a boost in the market. Mobile is a powerful medium and its power is complimented with great responsibilities. Responsibility to keep the customer’s engaged, informed, entertained and for the brand owners to easily reach their target audience. This is a personal medium of connection and thus the marketers get a great viral app strategy platform to convince and to inform an individual about their latest venture. Building a separate app for the target audience and promoting it drastically ensures overwhelming new opportunities to reach out to new and prospective customers.

The small screen has been in the market as a blessing for the entrepreneurs as it enables them to focus upon the important things and build a separate identity of their own in the mobile world. Mobile app provides an entirely different vehicle of experiences and amazing opportunities to the users. You just need to know the tactics to tap this market and carve our own niche out of it to rule the market. Optimize this platform through proper marketing techniques and you are here to stay in the market creating a huge name for your brand!

Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.