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Ayan Sarkar
July 7, 2015

Table of content

An amazing idea needs to be made alive through a website. Ideas do not come up every second and hour. That is why once in a lifetime ideas should be framed upon an exquisite website. On a website the ‘home page’ is the biggest vantage point as whenever a visitor visits your website, he/she gets attracted after viewing the front page which is the ‘home-page’. A killer website can do justice to your unique idea. This website should reflect why people would like your idea and the quickness and clearness with which your idea gets reflected at your website are the two most prominent factors associated with your own killer site. Before going for hiring a website development and design company, you must try out the freely available themes on the internet. This will make your ideas clear about the necessity to hire a web development company on service and you do not repent in the future for your decision.

Suppose you have decided to build your website through the platform of WordPress. Then you may look for a host of freely available or value-added WordPress themes at Template Monster or, two of the most popular websites that offer innumerable numbers of impressive themes. Value-added themes come with:

  • A variety of colors and fonts
  • In-built page builders
  • Plenty of shortcodes
  • Various sliders
  • Portfolios
  • Mega menus
  • Shopping carts
  • Landing pages
  • Forums
  • Pop-up boxes

Your new theme might do wonders for you. You have already reached your dream goal. Now only after a few days, you will start your business in flying colors.

Unfortunately, this idea is not errored free as your movement is towards backward. Your steps have jumped started and many previous steps have been ignored. You might think that I am not right. But WordPress theme is one of the means by which you can reach your destination. Let us make our fundamentals clear.

Critical first impressions

‘Home pages’ are critical in the formation of the first impression. It is the main landing page that spins a story around your brand. Your visitors connect with you via your ‘home page’. Make it sure that your ‘home page’ is approachable and welcoming in appearance, flexibility, and content. Make your ‘home page’ extremely professional, informational, providing help to build trust and act as a good guide.

Here lies the problem with your planning. You need to base your website design upon your story. In the whole phase of web development, specific design and development of your ‘home page’ is most vital. Execution of a job without proper planning can cause disaster. If you are in a hurry then your whole concept to allure your visitors via the first impression through your ‘home page’ might boomerang.

Creation of different web personas and individual roadmaps

Website personas are defined as the group of visitors who mostly visit your website. Marketing needs to have these segments of personas. Below is an example of such personas:

Shoe store-> Visited by children, men, and women.

University-> Current students, current faculty members, parents of current students, future students, parents of future students and future faculty members.

Following features are common with every persona group:-

  • Name of the persona
  • Demographics
  • Needs or pain points
  • Offers which meet unique needs
  • Paths chalked out for persona-based content
  • Triggering the actions to convert into sales, leads, etc.

Next comes the chalking of the roadmap of each persona. Software tool packages, word and excel can be used to fill in the content for individual personas. This route would be taken by each visitor persona when he or she visits your site. This step specifically defines various visitors and their unique needs. When you know their needs, you will be better equipped to solve them.

Flexible navigations

Generally, poor navigation makes a visitor bewildered. Say for example brick-and-mortar stores of grocery brand Meijer provide a map of the entire department on the ceiling so that even a new visitor would easily reach his or her destination. The same ease of navigability should be there on a website. Some guidance would be provided by the website through persona-based navigation options.

For primary items like ‘About us’, ‘Products’, ‘Services’ and ‘Contact us create primary menu. If there are too many items, create a secondary menu as well.

Making a superb first impression with your website would not be so easy but here there are whole lots of other points as well. They will be discussed in the second part of this article.

Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.