Conversion of leads is one of the significant things in the world of online business. More and more users are now interacting with pinterest which gives more exposure to their brands thus causing more and more leads to convert. According to statistics, pinterest can certainly generate revenue and conversion which is proved by the following results.
There are different strategies that could be planned with the help of pinterest which can certainly help in conversions of your leads. Different steps and strategies which marketers can use are
Promoting campaigns and contests
Pinterest campaigns and contest cab draw users to any particular campaigns. Say for example, you effectively plan a contest for your target audiences and simply ask them to pin the correct answer or even arrange for a marketing campaign asking your audience their favorite product. Through this pinterest campaign you can easily generate conversion as well as revenue very effectively.
If you wish to have such a pinterest campaigns, there are some of the necessary steps such as
User generated campaigns
If it is the question of Social Media Marketing Service, user generated content can work wonders. Allow your users to post content involving their active participation.
For example, if you allow your users to submit pictures on your website along with the call to click “shop it” tab, results show that nearly 20 % users click that button.
To get started with this campaign, you can
Collaboration with influencers
To draw more attention to your pinterest or sponsored pinning campaign, you can certainly ask influencers to take part in the campaign. The pin of the influencers can draw leads very easily.
For example, in a popular campaign, influencers with 200,000 and 10 million were asked to pin on the behalf of the company. This campaign brought 1000% increase in site traffic, a 1300% increase in Pinterest-led revenue and 30,000 captured email addresses. Adding this to your marketing campaign is very easy and requires few steps such as
Touch the desire of your users as well as surprise them.
If you can touch the desire nerve of your users then offer them lucrative offers. Like for example, you can get shoppers to visit your website but if you want conversion then you can tempt on pinterest by offering free shipping.
In fact you can additional pop up on your interest to take your visitors by surprise. Trust me that element works wonders with maximum conversions.
To apply this campaign, you can take steps like:
According to sources, Pinterest enjoys full support of the users. For internet marketers, Pinterest certainly provides added advantages and helps in converting passive browsers into paying customers.