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Ayan Sarkar
October 27, 2014

Table of content

With the increase in numbers of more and more online portals, the right kind of promotion as well as advertisement is very necessary for every ecommerce website. More and more people are now opting for online shopping for its easy convenience and wide range of options. That is why various ecommerce websites are now offering different promotional sale to lure more and more vendors to their website.

Social media is certainly the best options when anyone wants to promote any ecommerce website. We often see promotional advertisements of definite products, special discount advertisements on different social media website like Facebook. It is certainly very easy to make Facebook advertisement for ecommerce website. It involves certain steps and the use of different Facebook features. Some the ways and as well as benefits of Facebook advertisement are certainly as follows:

  • There is a particular feature of Facebook which is termed as Website Custom Audience. This helps in creating Facebook advertisements that targeted to the audiences who visits a particular page on one’s website. Facebook helps in creating different groups to target different promotional activities.
  • Engaging audience is very easy with definite email list on Facebook. Once someone has a definite email list, it can easily be uploaded to Facebook and can also be combined with Facebook advertisement thus optimizing any campaign with definite target audience.
  • Interest based campaign are often launched on Facebook because it certainly helps in reaching the heart of what customers wants. For promoting definite products, one should use some definite common likings factor to get people of same choices connected under a group.
  • There is one particular feature on Facebook which can prove very beneficial while promoting any ecommerce website. That particular feature is Lookalike Audience. This feature uses same existing custom audience to connect to audience having similar users. This tool can be effectively used for any type of business objectives as a suitable tool for marketing.

We often see different advertisement on Facebook, say for example special products launches, newly available discount, special offer and many more. When users gets attracted to any post they usually like as share that post which spreads the advertisement to more and more people. In fact it also helps in knowing the target audience much more easily.

Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.