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Atanu Sarkar
November 12, 2015

Table of content

Social-media platforms are our hot favourits (excluding some exceptions). Its uses are plenty like personal communication with friends and family; blogs from reputed bussiness experts and checkingout what’s popular with lifestyle industry. We’ve a good idea of what’s quality post and what’s not. Some posts interest us most. Favourite posts depend upon our personal likes or dislikes but there is another side of these social-media platforms where its utility takes in an expanded form. Herein we focus more upon its business aspects. Development of a cohesive strategy for our company’s social-media accounts.

B2B companies easily get attracted towards replicating such campaigns that are followed by other lifestyle or ecommerce brands. These tactics may bear fruit for the companies which have established brand name but for beginners, something new is needed. This new strategy completely exploits the merits of social-media platforms for business purposes. On each new day, role played by social-media platforms change.

Recently Google and Twitter have joined arms to open new angles of twits wherein search results will display them.Obviously it will boost up SEO techniques of a B2B company. This leads us to exploit all channels of newest SEO techniques for generating more sales through more conversions.

Avoid Over Exposure on Social-Media Channels

We all have such experience of handling an over enthusiastic client who wants to post contents on his company social-media page every now and then. Basic logic says that it’s a good tactics as more the content more is the likelihood of better business. But this may not be a good idea in present scenario. It runs the risk of unfollow. They need to make understand that their audience mostly spend time on their social-media accounts to have a relaxing feeling and during that time they might not be too interested to read company white papers or some technical elaboration of a new method implemented.

To reach company message properly, social-media posts should be posted in moderation, should be interesting and spelled out simply. Simply speaking, avoid social overkill. Think in this way- will your audience be too elated to read your daily promotional posts in his/her coffee break?

Don’t invest your business time and money on futile efforts but be specific.

For the Beginners

If you have just entered into the world of social-media, building your company’s social-media page would reap in great benefits if you are posting regular posts, at least twice per week. This routine should be followed for at least first 1 to 2 months.

Company’s social-media pages are expected business bringing platforms and if your potential customer while scrolling down through the page finds scanty Twitter feeds, company’s credibility would be questioned for sure. Your potential clients want to know more about your company; it wants a confident company, one which knows what it is doing and moves forward with time with continuous application of latest techniques; a company which wants to chart out its individual identity with innovations.

Stress upon Quality

Most effective results come from direct response ads. Biggest CTAs or Call to Actions come from them. Biggest ROIs come from contents that emphasise upon your successful projects and their testimonials. Reading such contents would lead in more potential customers which therein would be lead into successful business. Those posts leading your audience to company’s ‘About Us’ page should include strategies for brand awareness but not entire content of the page should be based around it as this part of content is an indirect influencer of the conversions.

If your company is working with individual clients or with an internal team there should be portions for product or service push. This portion includes information on new arrivals, general company specific information and general services and products information. A brand can build in trust with its audience via thought leadership content which focuses upon current events and industry trends.

Whitepapers can be effectively used to fetch more business. Take for example if a customer has signed up through a newsletter to receive around 15% of his purchase, soon company emails for upcoming promotions, new product updates and every other company emails are sent to him. About 1000s of visitors may come to your ‘About Us’ page, browsing through your site and forgetting it.

Contrary to this, through your social-media page if only around 15 customers sign-up for newsletters and provide all relevant information. This will be far more valuable regarding your campaign.

Remember that organic spread of a FaceBook page is only 16% and hence is judicious to spend your time and money for a promoted post in contray with some creative posts. This brings in higher ROI. For creating visuals, contents and links if you hire a community manager, it may not be too fruitful rather than creating some promotional campaigns.

Parting Thoughts

Social-media platforms should be prudently used to market your products and services. More benefits will be reaped in if your efforts are streamlined for B2B industry only.

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Atanu Sarkar

Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.