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Ayan Sarkar
September 24, 2021

Table of content

Marketing is crucial for every business. It plays a vital role in enhancing the customer base and survive and thrive in the competitive landscape. The market today has changed explicitly due to the advancement of technologies and the COVID-19 pandemic. Digital marketing has seen a tremendous upsurge in recent years for it promises explicit and untamed reach to the companies.

The pandemic has completely transformed businesses around the world. With people being locked down in their houses, organizations needed a way to reach out to them. It was then that digital marketing became an integral part of every business. Digital marketing helps businesses to jump forward and erase boundaries and physical restrictions.

Gone are the days when businesses used to depend on the billboards and compete for specific billboard spaces by the roadside. In the modern age, billboards are things of the past. You need to be in the digital world to woo your customers and to gain their attention.

As people stopped stepping out of their homes, the value of billboards vanished, but marketing in the digital world has become mandatory. The number of people being online is increasing with every passing day. The penetration of smartphones has also compelled businesses to step into the digital world.

With high resources available at their disposal, it’s easy for multinational companies to step into the digital marketing world. For startups, on the other hand, mastering digital marketing requires a lot of hard work and time.

If you own a startup or a small business, you need a marketing strategy. A strategy that will help your business take off from the ground and touch the height of success. Being new to the business world, you need to spread the word about your business. If you hire dedicated digital marketers then you will get help in the process with fist pace.

However, being successful in the digital world is not an easy task. The competition is extreme in the virtual world because there is no specific boundary in the online world. Your new business might get tough competition from the local, national and even global players.

You need to have the right strategy, the right mindset and follow the best digital marketing practices. It will help you gain a better position to stand out in the market and generate actual results from digital platforms. If you desire to stand out in the online world, you need to get away with your traditional marketing techniques.

Embrace the digital marketing techniques for promoting your business to reach out to the audience. Your digital marketing strategy must combine intellect and emotions. It will help you to humanize your business and attract more customers. The chances of your audience seeing your ads or business on social media is extremely high. Interaction level also increases with the digital and social world.

Today is the apt time for startups and small businesses to come forward and help the audience to know about your brands. With companies adopting and shifting to the virtual world, businesses are looking forward to moving online. Digital marketing is a more sustainable and long-term effort. It has proved to be of immense help for consumers and businesses alike.

How Digital Marketing Services Help Startups or Small Businesses?

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Digital Marketing plays an integral role in the growth of startups and small businesses. It has become mandatory for every business. There are several ways through which digital marketing services help businesses:

  1. Digital marketing helps in expanding the reach of the business.
  2. It offers strategic brand services and in-depth consumer research.
  3. Incorporating world-class creative work on digital platforms, it devises strategies to bring brands closer to consumers.
  4. Digital marketers help businesses to captivate their minds through appealing storytelling.
  5. Using the power of AI, modern marketing strategies help in analyzing and allocating the right techniques for enhancing your brand reputation.
  6. With increased online visibility, digital marketing helps businesses expand their ROI and experience multiple growth opportunities.
  7. Innovative digital marketing strategies help your user acquisition and cost optimization goals.

Why Startups and Small Businesses Need Digital Marketing Services?

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For the growth of their business, the startups and small businesses use online marketing to their core. It helps in generating and enhancing the growth opportunities of a business. With the help of specific digital marketing strategies, you can achieve your marketing objectives and promoting products and services in the marketplace. Hiring digital marketing services offer exclusive benefits for their business expansion.

  1. It helps in enhancing the conversion rates with the right strategy.
  2. It develops opportunities for achieving more targeted customers.
  3. Digital marketing ensures high returns at a minimal cost.
  4. With online marketing, you can establish easy and quick communication that enhances credibility.
  5. It allows your business for efficient tracking of current and future campaigns.
  6. You can reach a global audience while being local.
  7. It helps in providing a highly personalized customer experience.
  8. Digital marketing helps in increasing brand reputation.

What Are The Most Pocket-Friendly Digital Marketing Services For Startups And Small Businesses?

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Being a startup or a small business, you feel a crunch in your pocket. But, knowing that digital marketing is essential for your business, you have to incorporate it within your marketing strategies.

Large enterprises make it a point to maintain an in-house digital marketing team for meeting their requirements. They have access to cloud-based technology platforms that enables their team to develop elite marketing strategies. With the availability of financial resources, it is also possible for them to have access to premium tools that would give them a proper insight into their strategies and effectiveness. Thus, helping them to experiment, strategize, implement, execute, and finally analyze the results. In case, a strategy does not match their expected outcome, the in-house team switches to a different strategy, ensuring high-end results.

However, maintaining an in-house team for digital marketing services is a costly affair. Startups and small businesses cannot think of maintaining it. It exceeds their budget and will always have them run for maintaining the finance. It might affect their core business functionalities.

An in-house team requires you to invest in the laptops and PCs, a proper office set up, infrastructure, electricity bills and so on. You need to provide your employees with some benefits including leaves, holidays, on-time salary, increment, bonuses, among others. It proves to be quite a lot of expense for the starting business.

It is thus that most businesses prefer to outsource their online marketing services to reliable digital marketing service agencies like Webskitters. Being a professional and reliable name in the market, companies like Webskitters guarantees to fulfil your needs and helps in vehemently transforming your business’s online reputation. With a dedicated and specialized team, the agency offers high-profile digital marketing services, customized according to your business objectives and current budget.

It is a smart choice for startups and small businesses to avail the services of these agencies rather than having an in-house team. Being a cost-effective option, it helps the startups to gain the service of highly skilled individuals and enjoy the guaranteed result for business growth.

Top 5 Digital Marketing Services to Hire for Boosting the Growth Prospects for Small Businesses and Start-ups

Let us discuss five digital marketing services that you may hire to boost the growth of your business. It also helps you to become a hit in the digital world. It’s time to explore the digital avenues and start strategizing your digital move today:

1. Search Engine Optimization(SEO) Services

The first and foremost step guaranteeing your presence in the digital world is Search Engine Optimization or SEO. You should and must incorporate this online marketing service in your digital marketing strategy.

SEO services ensure that your business shows up in online searches when somebody uses a term related to your business. Lack of effective SEO practices may result in the loss of prospective customers for many small businesses and startup companies.

Based on complex algorithms and numerous criteria, the search engine decides which website should appear in the search result, when people conduct online searches. An SEO specialist understands the algorithms and knows the criteria. They help your website comply with the search engines, making them a prospect of appearing at SERPs. With their skills and continuous maintenance of guidelines, these specialists ensure to bring your business to the front page result of the SERP, thus enhancing your skills. Being an integral part of digital marketing services, SEO helps you to become easily discoverable, they establish a presence for your business in the online world.

Search Engine Optimization Services for Small Businesses and Startups Include:

  1. Global & Multilanguage SEO
  2. Google Map Marketing
  3. Mobile or Voice Search SEO
  4. Local Search Marketing
  5. Google Penalty Recovery Services
  6. Link Building Services

Benefits of Search Engine Optimization Services:

  1. It helps in building brand awareness for new businesses.
  2. SEO services make your website faster.
  3. It helps you to beat the competition and stay ahead in the market.
  4. It improves the conversion rates for the business.
  5. SEO helps small businesses to find new customers.
  6. It will help you get more targeted traffic.
  7. It is a cost-effective service offering long-lasting results.
  8. SEO helps in building trust & credibility for the small business.

2. Social Media Marketing(SMM) Services

In today’s age, social media has become an integrated part of people’s life. If you want to reach your audience, then opting for social media marketing services is the need of the hour. To gain success on social media, you need a thorough and detailed knowledge of every social platform.

Social media marketers understand every platform thoroughly. Hence they can use each platform. The audience differs for every social networks. Your approach to reach or appeal to them should be designed or planned accordingly. It is for this reason that social media marketers are highly in demand.

You can hire a white label social media marketing agency to cater to your demands. Offering unmatchable social media marketing strategies, the agencies craft customized strategies for driving impactful results for your business growth.

Over time, social media has become one of the most influential digital marketing services. Having the power to turn your startup into a profitable and successful brand social media marketing service proves to be highly beneficial for every business.

Some popular social media platforms for building strong online presence are:

  1. Facebook
  2. Twitter
  3. Instagram
  4. LinkedIn
  5. Snapchat

Social Media Marketing Services for Small Businesses and Startups Include:

  1. Generate Leads
  2. Brand Awareness
  3. Social Audit
  4. Social Paid Advertising
  5. Attracting Influencer
  6. Social Monitoring

Benefits of Social Media Marketing Services:

  1. Social Media Marketing or SMM increases business’ visibility and recognition.
  2. It eases the targeting and improves conversion rates.
  3. SMM helps in building brand awareness and loyalty.
  4. It provides you with an opportunity to connect with people on various social platforms.
  5. It drives immense traffic to your business website.
  6. SMM plays a vital role in cutting down your marketing cost.
  7. It helps businesses to deliver improved customer service.

3. Online Reputation Management(ORM) Services

In this digital age, people judge a business based on online reviews and ratings. It serves the purpose of a reference point for buyers across the globe. Customers trust the reviews. It is the reviews that influence the purchase decision of the customers.

It takes a lot of time and effort for any business to establish trust and credibility. The reviews and ratings help in building it smoothly. With competitors in every vertical, it is important to maintain Online Reputation Management or ORM services. It plays a vital role in monitoring, identifying, and influencing the digital reputation of your business.

With the help of Online Reputation Management or ORM services, you can attract and retain your customers. In the online world, it is nearly impossible for businesses to keep an eye on all activities around the digital world, regarding their business. If you miss an opportunity, your competitors will take advantage of the situation and will stay ahead in the competition. The ORM services help the businesses to handle the negative remarks for growing their customer base. These services help businesses to battle with the negative remarks to keep their online reputation right in place. Your digital marketing service agency knows the best ways to incorporate these strategies and make your business a success in the market.

Online Reputation Management Services for Small Businesses and Startups Include:

  1. Reputation & Brand Analysis
  2. Strategy Development
  3. ORM Implementation
  4. Online Reputation Monitoring
  5. Reporting
  6. Online Branding

Benefits of Online Reputation Management Services:

  1. It helps in eliminating negative comments from the digital world.
  2. It helps in developing confidence among the customers.
  3. ORM increases sales of your business.
  4. It enhances credibility and helps in building a brand image.
  5. ORM services improve business insights.
  6. It is a cost-effect marketing strategy with great potential.
  7. It plays a vital role in improving the search result of your website.

4. Pay Per Click(PPC) Services

Another interesting digital marketing service that helps startups and small businesses establish their presence is the Pay Per Click service or PPC. It is a marketing method that uses search engine advertising to attract visitors to your website.

Startups should make it a point to leverage this part of the digital marketing service. It gives optimal results when handled by the PPC experts. They know the use of the keywords and how to set the budget and attract high ROI. It is best to hand over these specialized services to the specialized engineers, who guarantees more conversion rates for you.

The campaign management services of the PPC experts ensure to enhance the leads and sales of your businesses. Their services help in optimizing the ad campaigns for excellent performance. You can eliminate the unused budget spent on expensive keywords. The dedicated team of paid specialists help the business to gain unmatched services for helping you gain a high return with data-driven services.

Benefits of Pay Per Click Services for Small Businesses and Startups:

  1. It helps in maintaining your visibility at the top of the search results.
  2. PPC plays a significant role in enhancing ROI.
  3. It is the quickest way to get visitors.
  4. PPC plays an elegant role in testing your product’s demand in the market.
  5. It complements other digital marketing channels.
  6. Your results can be measurable and trackable.
  7. It is efficient in helping businesses to establish their brand recognition.

5. Content Marketing Services

In the virtual world, “Content is King”. It is known to all. Not everyone can leverage content in the best possible way. It helps in building awareness and increasing the customer’s interest in your business. Using the age-old storytelling art content weaves words diligently around your business.

Content marketing is a strategic approach to build brand awareness and attracts potential customers. It is designed to foster engagement with your customers and keep their attention hooked to your business.

There are many forms of content that businesses use for attracting their customers, including:

  1. Articles
  2. Videos
  3. Infographics
  4. Images
  5. Podcasts
  6. Blogposts
  7. Case Studies
  8. Whitepapers
  9. eBooks

It has proved to be a highly effective digital marketing service to enhance your startup and its position in the market. Content marketing generate more leads than the paid searches. It helps in giving long-lasting results and successfully establishes your business’s repute in the market. Creating unique and engaging content will reward you with impressive and enhanced conversion rates that build credibility and authority for your brand.

Content Marketing Services for Small Businesses and Startups Include:

  1. Blog Posts Creation
  2. SEO Content Writing
  3. Video Content
  4. eBook Creation
  5. Infographic Content
  6. Press Release

Benefits of Content Marketing Services:

  1. It established and improves your brand reputation.
  2. It helps in positively influencing conversion rate.
  3. Content enhances your SEO efforts.
  4. Content is important in the marketing funnel.
  5. It provides support to other online marketing channels.
  6. It showcases your subject matter expertise.
  7. Content sets you apart from your competitors.

Hire Digital Marketing Services to Reap Maximum Benefits:

Partnering with a reliable digital marketing service provider is a smart move. It guarantees startups and small businesses to grow impressively. Reaping the maximum benefit from the online world, the experts help you thrive in the digital age. With their bespoke solutions for your target market, they help to shape your business and promote it extensively in the virtual world.

For startups, putting on different hats and serving as a leader of every department becomes mandatory. It might not land you in the destination you want to. It’s best sometimes to leave specialized services to be completed by specialized people. Digital Marketing promises to bring back a high ROI and scale your business.

Build your all-star digital marketing team through outsourcing your needs to a white label agency, and be assured of your growth. Develop a progressive approach and meet the challenges of your domain with the help of your expert team.

Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.