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Atanu Sarkar
April 4, 2022

Table of content

Starting a new business can be overwhelming. New business owners being excited about their latest venture indulge in some extraordinary steps that they believe can take their business to a great height. Mistakes are bound to happen during this initial stage.

Growing your business from a start-up to a mid-level company or an established one, you need to scale up. It is a challenging transition. Even if you have great years of experience as a business development manager, organizational head or other leading positions, starting your business and growing it is a challenge.

It has been seen that even the most experienced CEO and executives in the market have to face growing pains in scaling their businesses. Overcoming the hurdles can be disrupting for one’s mental and financial health. The faster you can overcome the hurdles, the fewer chances of your business failing on its face.

One of the major problems that businesses face is the lack of experience of the leader. It is this lack of experience that brings chaos to the business. You don’t know what to do for your business. It encourages you to do everything possible. This is how you make mistakes.

Some mistakes are an intricate part of your business, and it helps you to grow. However, the rest mistakes should be avoided. But to avoid it, you have to be aware of it.

How will you understand the different mistakes that you ought to avoid? Well, it’s not easy, but you are fortunate that people have made mistakes before you. All you need to do is learn from them!

It will help you to learn what can help you to prevent and how you can grow your business. CEOs and entrepreneurs fail because they do try to do many too many things at the same time.

Top 5 Mistakes To Prevent Your Startup From Failing:

Here we have listed the top 5 most common mistakes that you must be aware it. CEOs and executives have committed these mistakes before you can learn from them and scale up your business. Let’s take a look:

1.Planning To Grow Too Fast

One of the most common mistakes that companies make in the scaling phase is that they plan to grow too quickly. Premature growth never reaps good results. You cannot claim your throne right after delivering two or three clients. Even if your clients are extremely satisfied, your growth plans are not justified.

We all can understand the excitement, but you have to curb it. Plan your growth slowly and gradually. Validate your business models, and expand your client base before scaling your business. You might have achieved success in the initial phase and also have some satisfied clients, but there is still a lot to cover in the main market.

Don’t forget that your earlier clients are businesses, that like to try new things and are looking for cost-effective solutions. But that should not be everything. You need to reach the majority. Reaching out to the majority would mean you have to diversify your client base, enhance your deliverable quality and become experts in what you do.

Also, do indulge in proper preparation and strategic focus, without them you cannot grow exponentially.

2.Diversifying Focus and Alignment

As your company starts getting clients, the decisions you ought to make also grow and becomes complex. The pressure has caused many young entrepreneurs to take the wrong call that has hurt the potential success growth of their business. It has even caused many businesses to set back.

To prevent any overwhelming situation and being disorganized in your business, you have to know your exact focus, also your team strength. It is not advisable to take on too many projects when you have only a handful of employees. It will cause unnecessary pressure on the employees and might even lead them to leave you.

You have to be careful to choose what to do and what not to do similarly you have to be aware of what you can do and what you cannot do. Don’t promise your clients something that your team knows nothing about. Maintain your focus and align with your team.

3.Hiring Is Always On!

This is one of the common mistakes that startups make. During the first quarter of their business launch, they start hiring too fast. In this urge to quickly hire people, they lose track of who will be perfect for their work culture and who will not be.

Many business owners have claimed that it was in their early phase of business launch that they hired prematurely, and it caused a severe setback. It even had a poor and negative impact on their finances.

Instead of filling the positions rapidly, all you can do is sign an NDA contract and get into a deal with a leading outsourcing agency. Look for an agency that delivers the services you need. It will help you to deliver every service impeccably to your client. Also, it helps you to focus on your clients and core competencies. The experts will take care of your services.

Your manpower requirement will get away as you hire the expert team of your outsourcing company. It is also a great way to save your office expense and manage an experienced team.

4.Juggle Between Roles

When your company is still in its starting phase, you may not want to have a head for all the functional roles, and you might think that you can handle it all.

Well, NO! That is not the truth, that is not the reality and of course, that is not feasible for you. For a week or so, you might be able to juggle between roles, but it is not a long-term solution. Being a business leader, you must have great ideas and a vision for your company, but unfortunately, these are not the qualities that every job role needs. Hence, you must have a good team of managerial staff.

You can plan, but you have to stay connected with reality. Thus, it is great for you to leave the execution to those, who have the quality to do so.

5.Marketing Your Business Too Little or Too Late

Well, both are a bad idea. You started late, oh you missed out on a lot of opportunities, probably your competitors have gained from it. You are not interested in marketing, hence using it too little, is another poor decision.

Marketing helps people to function while being visible in front of their existing and prospective customers. It can create major and sustainable growth for a business. It brings you in front of your audience and helps them to get in touch with you.

In this modern age of digitalization and technologies, the important way to market your business is through digital marketing. The traditional methods of marketing have taken a backseat. The common platforms of online marketing that helps you to scale your business include:

  • Search Engine Optimization
  • Social Media Marketing
  • Pay Per Click
  • Online Reputation Management
  • Content Marketing

Use these services and see your business grow. With a reputed and experienced digital marketing team, you can have all the services running parallelly which would give you an extra advantage to mark your efforts.

Partner With Experts To Explore Tremendous Opportunities

Being a startup, you might not have a lot of opportunities at your disposal in terms of your growth and other aspects, but that should not stop you from taking over the market. Partner with the right outsourcing agency like Webskitters and start exploring the amazing benefits of the market.

Helping you to start developing new curves and partnering with experts to enhance your opportunities. With the help of our top 1% experts, we are here to help you grab the best prospects in the market. We provide you with amazing IT infrastructure and also high-end digital solutions that help you to communicate and execute your services excellently. Our exclusive services allow every startup to embrace new technologies.

If you’re experiencing hiccups on your road to success, don’t battle alone…

Your troop is ready with Webskitters! Hire us today…

Atanu Sarkar

Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.