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Ayan Sarkar
October 29, 2015

Table of content

[vc_row][vc_column][vc_column_text]As entrepreneurs we all know the significance of social-media platforms serving as efficient media of marketing. Along with Google+ and FaceBook, Twitter is fast emerging as an efficient medium of marketing. Whether it is promoted tweet and trend or twitter ad campaign, you can heavily rely upon Twitter towards expansion of your business. It has been predicted that by 2019 an impressive numbers of 77.8 million Twitter users will be there in only North America. In this scenario is not this the best time to reap in benefits of Twitter as a platform for online marketing and expand your brand awareness? Let us see how and when.

Twitter Chats

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No we are not concerned about ordinary social-media chats but business specific ones that let you communicate with your business peers, target customers and thought leaders in an organized way. In this way you are not only expanding your brand but also driving in business as herein you are able to
communicate with customers those are interested in your products or services. Remember that best way of marketing is forging a personal level of communication with your customers which is enabled by Twitter.

Pinning the Promoted Tweet

An enhanced page or a brand profile can be increasingly highlighted with pinning a promoted tweet at the top of the timeline. By default the promoted tweets will be displayed at the left sidebar. Otherwise you can pin it at the top of the timeline.

Using Interest-targeting Aspect of Twitter

Great news for owners of promoted tweets or accounts as now you can enlist a list of customers who will be specifically targeted with your tweets. In this manner you are able to target greater number of customers having similar interests as of your brand and effectively engage them. This seriously increases the probability of successful business transaction.

In this way you can efficiently serve the purpose of creating websites that is offering required information to visitors. You can offer beneficial messages and discounts here.

More than 350 different types of interest categories can be targeted. Sub categories can also be targeted like that of ‘Horror Movie Buffs’ within the main head of ‘Movie Buffs’.

Read the Pulse of your Audience

By now you have identified your target audience and it is time to engage them with your brand. To forge a strong branding strategy it is important to form a personal connection with your customer and for that you need to understand them and focus on your offered or planned contents. See if it is actually beneficial to them.

This is a continuous monitoring process where you need to know the time when your interest group is active and feed them with your tweets and retweets at the time. Next step is to follow them and retweeting some of their tweets which match your brand interest. Also see the way your customers or competitors are using their twitter account for business.

Utilizing the Hashtags

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What is in a hashtag? Well lots of things. Effective hashtags makes your tweets more searchable and long-lasting on tweeter sphere. Below mentioned are options to utilize the hashtags as part of your promoted tweets.

  • You need to be creative if you want to hold limelight in the world of ads. Here to more unique your hashtags are, more your viewers are. Make offbeat hashtags.
  • For increasing your brand exposure, shift to an existing popular hashtag.

Optimize your Tweet Timing

Timing of social-media posts are incredibly important. The users are extremely aware of events all around. That is why you need to tweet relevantly and on time. Along with this there is a specific time when tweets generate biggest attention and this time can be determined through some tools like Tweroid.

After ascertaining the time when most users engage with your tweets, you should upload contents on those peak hours. Also do not pile up contents rapidly rather give time to your readers to digest them.

Promotion of Quality Content

Traditional advertisement campaigns are publicly promoted after lots of trials and retrials. Same will apply with Twitter. Select the option of ‘Automatically refreshing your newest and most popular tweets’. To have fullest control over your tweets keep ‘Manually select your tweets’ before you post your twits.

Geographic Targeting

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If you are holding an event say in California and using Twitter as one of the promotional media then target your audience in a geographic specific manner. This will bring in more visitors and serve your overall purpose of organizing the event. In other cases you can specifically target ‘Metro Areas’ rather than a particular country.

Bridging Both the Online and Offline Location Targeting

Not only can your online presence be benefitted via Twitter but also offline presence! Startled? It is a reality. Twitter’s geographically based ads can generate massive offline benefits.

Blending active conference hashtags with geographic marketing is an amazing B2B marketing strategy. If you want to bring in customers at your doorstep then you should serve relevant ads to a niche, qualified group of customers.

Ever Self-promotional is not at all Beneficial

Twitter presence can be best realized when you are of help to your niche sector also. That is always posting self-promotional matters will not realize your targets. We all know how difficult it is to enhance your follower base and your chances of being unfollowed grow up as you post more and more self-promotional content. You need to be a thought leader in your industry and produce creative and engaging contents that also serve the needs of your followers.

Do not Fall Shy of Sharing Tweets

Relevant tweets that associate with your posts should be shared leniently. This will help in significantly raise your brand credibility.

Twitter can be used in optimized manner to bring in highest possible marketing benefits for your brand. You should explore its versatile features as much as possible to realize its highest potential.[/vc_column_text][/vc_column][/vc_row]

Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.