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Atanu Sarkar
March 21, 2022

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Many businesses have boomed during and after the pandemic. One such booming vertical is a restaurant. People have been ordering food online even before, but during the pandemic, online food ordering has seen a surge.

Restaurateurs add creative ideas to develop their business and of course, they serve delicious food. To rule the restaurant business, you ought to create a fantastic guest experience.

To enhance their footfall, the restaurateurs are always brainstorming new ideas and implementing them. With every business going online, it is a smart choice for restaurant owners too. A strong and influential website is a must in the modern age. Most restaurateurs will agree that in most of their brainstorming sessions, going online and maintaining an enticing website, is one of the hottest topics for debate!

The choice is clear: either get online or make way for your competitors. In this modern age, you either have to go beyond a certain limit to capture the attention of your customers or forget about your customers.

Are you surprised with such an upfront comment? Well, you are here to have more surprises on your way!

Being in the modern age, you will find around 90% of the customers, do their research online before choosing a restaurant to dine in. Your online reviews and feedback do play an important role in directing traffic to your restaurant. Hence, you ought to pay good attention to managing your online reputation.

But, along with this, you also need to have a perfect website that will support your business’ growth.

Your website plays a critical role in delivering an exciting and engaging experience to your customers, from even before they have visited you.

Having a well-designed website serves the purpose of being the front door of your business. It has to be brilliantly designed to lure people to dine or order with you. Your website should be appealing so when your visitors land on it, they must have the feeling like this is what they were looking for.

Don’t forget, your restaurant needs marketing and your website is the foundation of your marketing strategy. It reaps both- online and offline- benefits for your business. So, you better pay a lot of attention to its design.

Why Design Is Crucial For Your Restaurant’s Website?

Restaurant websites are better ways of attracting customers in this digital era. You desire to stand out from many of your competitors and the best way to do so is to have a unique design. You don’t want to overwhelm your customers, and nor would you want them to leave your website without checking the details. So, the design is carefully planned to create a proper balance of elements that would entice people.

Having a well-designed website also gives your business a path to make its way towards grand success. It isn’t just an online pamphlet for your business. It is a page to attract and engage your visitors and initiate their conversions. Other reasons for which you want your website design to be impeccable, include the following:

  • You want to establish a great first impression
  • Need your customers to stay updated about your business
  • Give a virtual tour of your restaurant
  • Want to be able to lure customers
  • Develop an engaging platform for your customers
  • Establish your brand identity and personality
  • Entice customers to shift their smooth online experience to an offline one!

What To Include In Your Restaurant Website Design?

Your website acts as the virtual branch of your restaurant, offering your customers a glimpse and taste of what you have to offer in your restaurant. Hence, there is a great need to put in your efforts for creating a thoughtful website design. There is no limit on the elements that you can add to your website. The rule and need are to make all the components look impressive with each other.

After all the efforts you put in, all you need is to make sure anyone who visits your website want to eat with you right away. If you can do this, you can experience wide growth in your business.

So, you need to have everything in place to attract your customers to your website. But what should be included in the website? Let us help you learn some interesting elements that will help in creating a stunning website and will attract desired results for your business.

  • Style elements that represent the vibe of your restaurant

When it comes to designing a website for your restaurant, you have to lay extra focus on the style elements that you are using. The style elements consist of the design, font style, and colour scheme. You ought to select the elements that represent the true essence and vibe of your restaurant.

Indulge in some brainstorming sessions to come up with a sensitive show for your customers. Keep up with the latest design trends, and choose an alluring layout that would make your customers feel you like to be updated yet different from your competitors. Choosing an image that accentuates the design of your website is yet another essential element, you would like to focus upon.

  • Guide your customers with good navigation

The visitors to your website come for an excellent experience. You ought to give them what they are looking for. Or at least help them move around your website easily. For this, you have to build excellent navigation for your website.

You can opt for a classic top navigation bar, where all components are listed or go for a vertical navigation bar that remains static on the web page. The choice is yours. You might even think of a new way of navigation, after all, there is no hard and fast rule about it.

The one thing that you ought to pay attention to is the ease of navigating throughout your website. Make sure your customers can move around swiftly and without any issues.

  • Write your menu, don’t upload a jpeg or pdf version

Being a restaurant website, your menu is one of the most visited pages. So, the page has to be designed in a very appealing and responsive way. To create an impactful and effective menu, you have to type the available dishes rather than upload a JPG or PDF version. By writing it directly on the website, you can scale it on the various search engines, easily.

It also gives your mobile visitors an easy time to stay on your page, hence increasing your clicks. If you upload the jpeg or pdf version of the menu, it becomes difficult for people to read it on different devices. It can put the customers off and might also have a negative effect on your website’s search engine ranking.

  • Feedback forms facilitate communication

Make sure that your restaurant website has a simple feedback and contact form. It should be simple, and clear. The customers should understand its purpose, just by having a glance at it. It encourages them to share their experience with your business or connect with you by simply giving a few details.

Here, you have to be cautious of asking for any sensitive or personal information. Encourage them to establish clear and effective communication with you by having them fill up the fields such as email address, their name and message. With such basic and simple questions, you can win the hearts of your customers, conveniently.

  • Display your gallery photos

Do you want your customers to dine with you? Then, you have to entice them to your website and restaurant. And what’s the best way of doing it? Adding enticing pictures of the delicacies that you serve at your establishment, serves to be a great way to attract your customers. You can add a brief description that would go along with the picture so that people can order the dish when they visit your restaurant.

You can also encourage your visitors to click their images and post them consistently on your social handles. You can select the best pictures from there and display them on your website too! It is also a great way of creating engagement and conversion to your business.

  • Design for mobile

Always remember that the majority of people look up restaurant options on their phones. So, if you want to lure them to your restaurant, make your website mobile-friendly. Make sure that your menu, graphics, and other elements of your website are aligned for mobile too.

Optimizing your website for mobile or developing a responsive website can create a major difference in your conversion rate.

Tell your story with the help of experts!

When it comes to handling your restaurant business or designing a smooth website for the same, you always need to look for options, beyond a certain level. Hiring the best and most creative minds from the market ensures that you can tell your business story to your audience flawlessly.

These experts have great design sense and they are also aware of the best UI/UX design techniques, which would bring your customers back to your website, over and over again. The first impression matters the most, so build your restaurant’s website with a high-quality experience for your customers and experience the brilliance that it brings.

Atanu Sarkar

Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.