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Atanu Sarkar
November 21, 2023

Table of content

As a B2B business owner, you surely understand the momentous a well-functional website holds for your business. A well-structured website is a decision-making platform for your potential clients. It is meant to offer all the necessary information about your services or products and help make a conversion happen.

For a website to thrive and succeed in this digital landscape, starting from its creation to management, the platform on which it is built plays a vital role. It must be flexible, user-friendly, offer a scalable infrastructure, as well as cater to a rapidly growing company.

Fortunately, when it comes to creating a B2B website with such requirements, WordPress is the favorite of many. This platform has come a long way since 2003, from being a beginner-level blogging website to the most widely used CMS platform.

According to W3Techs, WordPress serves as a platform for 45.8% of all websites on the Internet in 2023. The platform has an impressive global CMS market share of 64.3%, hence proving its superiority.

Having expertise in WordPress Development for B2B, we clearly understand the pros and cons of the platform for your B2B business. In this article, we will discuss the many benefits of WordPress and why more and more B2B businesses like yours are likely to benefit from it.

15 Reasons to Choose WordPress for a B2B Business Website

When completely developed and functional, WordPress websites can help businesses expand their presence online. It is a popular content management system, and most of you have worked with it at some point.

Our development experts have recommended multiple B2B business models to opt for WordPress. There are multiple grounds for small B2B businesses to benefit from WordPress, especially ones to expand. Let’s explain to you all the benefits in detail –

1. User-Friendly & Easy To Use Platform

One of the prime reasons the majority of businesses benefits and prefers WordPress over any other platform is its user-friendly dashboard. The learning curve required in managing a WordPress website is little to zero. The platform supports usability by non-technical people in the industry as well.

It is one of the most intuitive CMS with proper navigation available in the sidebars. One can easily add new blogs, manage comments, upload media, or implement plugins without expert help.

For a new business owner, a little exploring is required to get a grip on the platform.

Did you know? SearchLogistics claims around 500+ websites are built on WordPress daily. That is, every 2 out of 5 websites you visit is built on WordPress.

2. WordPress is a cost-effective option

Keeping track of expenses is a necessity for a small business. WordPress ensures you are free from website cost worries.

WordPress is a free, open-source platform. You pay for hosting, premium themes, and plugins, which are necessary for a B2B website to function. Other website necessities, like security, bandwidth, and customer support come under web hosting plans.

WordPress has several pricing plans to choose from and offers competitive prices compared to its competitors, making it the ideal platform for businesses of all sizes. Your website expenses can range from $4 to $45 a month.

The perfect plan for a small business website is the ‘Business’ plan of $25 a month. It offers access to 50000 plugins, automated site backup and one-click restore. It supports payments from 60+ countries and has a storage capacity of 13GB. You will receive SFTP and database access, meaning complete website control.

3. WordPress’ impressive Plugin Library

Apart from WordPress being user-friendly and cost-effective, the extensive plugin library adds to the platform functionality for big to small business owners. In simple terms, plugins are supposed to add a new feature or enhance a website’s functionality without the need to code.

Have an optimization need? Get Yoast SEO. Need a user-friendly form that serves several purposes? WPForms got you covered. Need an analytics plugin to study performance?

Check MosterInsights. There is some plugin or the other that meets your business needs.

There are 59000 plugins to explore and choose from, some of which have been downloaded a billion times.

Among the many, Yoast SEO deserves a special mention with 5M active installations and one of the 10 most downloaded WordPress plugins. This plugin amplifies your SEO efforts, defines meta information, creates sitemaps, and tests content SEO scores.

The free version serves the purpose; however, the premium version is available for $99 only for one website.

Please note: Avoid using too many plugins since it negatively impacts a website’s performance in terms of speed. Get in touch with experts for B2B WordPress Development for a high-functional website.

4. WordPress has proven to be the best CMS for SEO

What’s the point of an attractive website if it doesn’t attract enough traffic? Search Engine Optimization is essential to gain a sustainable flow of organic traffic and expedite conversions. As HubSpot specifies, SEO-led leads have a 14.6% chance of a close rate.

However, 90.63% of web pages sometimes get no organic traffic from Google, according to an Ahrefs survey. It is, therefore, highly necessary for a platform to be SEO-friendly.

WordPress is an advantageous platform when it comes to SEO advancement and built-in capabilities. Here’s how –

  • The platform focuses on user experience, a highly essential feature for improving SEO efforts and decreasing bounce rates.
  • Metadata is easy to manage in WordPress. For added functionality, we can go for plugins like Yoast SEO and All in One SEO.
  • Among the huge collection of free and paid WordPress themes, there are several SEO-friendly ones. Here image optimization is easy, and getting crawled & indexed is faster.

WordPress is the most popular CMS for a reason, and great SEO support is one of them.

5. Mobile Responsiveness with WordPress

82.2% of the website traffic comes from mobile phones, stated Forbes in Website Statistics for 2023. Hence, it is only smart to focus on creating mobile-responsive websites to avoid losing potential traffic.

What does mobile responsive mean? A flexible design layout that adjusts itself according to screen size – mobile, tablet, or laptop. The key indicators of responsiveness are –

  • Test readability without zoom-ins
  • No horizontal scrolling
  • Adequate interactive space

WordPress understands the value and importance of a mobile responsive website. Hence, offers a plethora of templates and themes that are responsive and engaging with high retain-ability.

Get in touch with the best WordPress experts at Webskitters for B2B Custom WordPress Development for high-responsive websites…

6. Scaling with WordPress

WordPress is known to run it all – from a blogging website to an online store, however the size of the website. As a site grows in terms of traffic and popularity, B2B business owners are likely to face multiple challenges in terms of performance. It is when scaling becomes of utmost importance.

WordPress scaling is enhancing the capacity of the website to accommodate increased traffic without hampering the performance.

When your small business turns into a big one, scaling with WordPress is easier than ever, with the right theme, hosting, and plugins.

Majority of the Fortune 500 companies trust WordPress as their platform. Starting from 21st Century Fox to Target, and Microsoft to Samsung Electronics run on WordPress CMS and have heavily benefited from the overall features.

Make sure your WordPress website gets the right infrastructure and resources to scale. Hire the best professionals from Webskitters for B2B custom WordPress development.

7. Secure Website with WordPress

We are going to start with the bad news first.

WordPress, you must have understood so far, is one of the most popular CMS platforms in use. Not just B2B websites, but other business models as well. The popularity thus comes with side effects, like getting hacked.

In a year, thousands of WordPress websites get hacked, and the reason is not the vulnerabilities of the software. Here are reasons why these websites get hacked and the solution –

  • Outdated core software – About 40% of websites on the internet are running on outdated WordPress software. As the WP Scan Vulnerability Database highlights, 74% of the vulnerability lies in the core software.

To tackle such security anomaly, WordPress 4.7.2 was released, which immediately fixed security issues for all the updated websites.

  • Outdated Plugins and Themes – WordPress has 59000+ plugins in the repository and over 20000 themes. Since these aren’t offered as much attention as the core software, the vulnerabilities go undetected.

A Wordfence survey on hacked websites concluded, that 60% of the time, where owners knew how they got hacked, mentioned a theme or plugin vulnerability.

  • Poor Hosting Solutions – Apart from how updated your WordPress software and the plugins are, the hosting environment is a contributing factor to your website security. A secure hosting solution mitigates half the risk of getting hacked.

The Website Security Team does a great job in quickly fixing security issues regarding the core software. As a B2B website owner, if you carefully follow security updates, it is highly unlikely to experience vulnerabilities.

8. WordPress and Website Speed

Before we get into the importance of website speed, here are some stats that speak for themselves:

So, website speed is of the utmost essence and regulates everything on a website – organic traffic, bounce rate, SEO, user experience, and most importantly, conversion.

The question thus arises - how does WordPress help website speed optimization?

Several optimization tactics enable you to speed up the website speed without coding or expert help. Read on:

  • Choosing a powerful hosting solution to avoid severe backlash: Most small businesses opt for shared hosting options to cut down on the budget. This negatively impacts your business site’s performance during traffic surges. Hence, it is advisable to get a dedicated hosting solution.
  • Using themes optimized for website speed: There are near-infinite themes to choose from in the repository; focus on the ones with speed and efficiency. You can also utilize the Query Monitor plugin to test the theme for performance issues.
  • Avoid using large images and videos that tend to take up a huge space and slow your website down. Use third-party tools to integrate videos, such as YouTube or Vimeo.
  • Opt for a CDN (Content Delivery Network) if your business serves a global customer base. Instead of using one server in one location, CDN helps create a network of servers to store static files that offer a faster website experience to visitors at any location.

You can always consult WordPress development experts for further help in optimizing your website for speed.

9. WordPress as a Content Management System

Your website’s content allows visitors to learn more about your business and the services or products offered. As a small business, it is not always feasible to have someone manage your content regularly.

An effective content management system allows the website’s owner to create content, edit, and modify it without the need to code or possess technical skills.

With a CMS, you can modify several content formats – product pages, press releases, blog posts, and more. Content management systems also include features like media libraries, rich text editors, user management, and so on.

Without a CMS, you would have to manually add pages or add users through code. And this can be a bit of a struggle for a non-technical person.

63% of all the websites on the internet utilize a CMS, and the most widely used one is WordPress. It is indeed wonderful; the fact that more than 55% of websites are on WordPress proves it.

At a glance, WordPress’ CMS offers the following features –

  • Built-in SEO tools – In regards to On-Page SEO, WordPress CMS offers an added advantage as it takes care of crucial elements such as precise HTML markup, SEO-friendly permalinks, Image optimization, and content optimization. To advance these features, there are SEO plugins available to add more to the efforts.
  • Easy no-code customization – The CMS dashboard has a simple user interface, and all options are understandable and present in the dashboard. Themes, plugins, and other necessary tools can be easily installed without code.
  • WYSIWYG Editor – The ‘What You See Is What You Get’ Editor in the CMS enables users to add and modify content in the best way possible, making each content piece compelling and valuable for conversion and SEO.

Having WordPress as your Content Management System means sharing the platform with famous biggies across industries. Some notable WordPress users are Sony Music, PlayStation, Time Magazine, CNN Press Room, Spotify Newsroom, Microsoft News, and TED Blog.

10. Community Support by WordPress

WordPress is known to have an extremely supportive and friendly community of WordPress lovers. They are in charge of making changes to the core files and keeping them updated and secure.

Now and then, WordPress camps are hosted by the community as an outreach for users and offer equal support to small businesses and enterprises.

Here are a few community support forums to look out for and rely upon if yours is a B2B business running in WordPress –

Being active on a WordPress community support forum will help you look for necessary answers for your B2B website, follow relevant discussions, and solve a few challenges without expert support. You can find both resolved and unresolved topics that could be related to your business.

11. Integrating Necessary Tools for B2B

B2B businesses are challenging and a very different ball game compared to B2C. The customer base is comparably smaller, lead generation takes longer, and getting hold of the perfect audience is a difficult feat.

This is where WordPress Integration comes in. By integration, we mean supercharging your business website with tools, services, and other platforms to amplify power and effectiveness.

Why integration is important?

There are approximately 1.13 billion websites on the internet, and a well-integrated B2B business website will always stand out in the market. Added to that, integrations enhance the functionality of the website, streamline management, benefit SEO, and add to the increased ROI.

Several kinds of integrations can be done to your B2B WordPress website. The following are the ones we believe to be necessary.

  1. Social Media Integration for a greater audience reach – This allows users to share your content on social platforms and log in to your website using social media for easier interaction.
  2. SEO integration for improved online visibility – This allows website owners to optimize their content with effective keywords and monitor technical issues of the website.
  3. Email Marketing integration for personal engagement with users – This allows the collection of email lists, sending targeted personalized emails, and keeping track of email campaign performances.

Apart from these, you can also integrate analytics and tracking tools, security integrations, and eCommerce integrations if ever required.

WordPress Integrations can be done in a jiffy. You can install directly from the repository or upload manually. Activate and configure the tools based on business needs and test to ensure functionality. Once done, you are good to go!

Some popular tools to integrate are Yoast SEO for SEO, Shareholic and Smash Balloon for Social Media, Mailchimp for email marketing, Jetpack for website management, and Wordfence for security.

12. Customizable Websites For B2B

It is 2023, and your consumers are smart enough with the internet to find similar products at a cheaper rate. There are tons of websites promising the same in terms of service or product as you.

Why would visitors pick your business?

Personalization and customization is the key to standing out in this vast market. A tailored website ensures a deeper relationship with your audience, an increase in sales, and a reputation as a valuable business.

Slideshare mentioned in their statistics report that 80% of audiences are likely to convert to a business that offers a tailored experience. This makes customizing even more vital for the upcoming years for B2B businesses.

WordPress is a flexible platform with a compartmentalized structure where customizing everything is easy – design, functionality, etc. WordPress theme customization ability depends on your website requirements and technical skills.

For instance, the Default Theme Customizer requires zero to no coding skills. You can locate Appearance>Customize in the WordPress dashboard. Here, you can customize the homepage, menus, widgets, Sidebar, Blog, and more.

With WordPress Full Site Editor (Appearance>Editor), customizations can be done to entire website blocks directly from the theme. You can customize with slide shows, tiled galleries, image compare stories, and more using the drag and drop feature.

Any advanced customization beyond this stage would require coding skills, and we advise avoiding modifying codes for customization. The slightest mistakes would be irreversible in terms of a website.

Here are a few Custom WordPress websites to get inspired from – Method, Houston Zoo, Vogue, and Joanne Rowling.

13. Convenient Analytics and Insights

Web analytics tell you how many and from where visitors come to your website, their entire online journey, and interactions.

With effective study of analytics and insights, businesses can study customer behavior and determine future trends. Analytics is a powerful tool and a true ally to B2B businesses; there is no denying it.

All websites come with in-built analytics called Jetpack Stats. You can learn the traffic amount, the source, the high-performing content, and overall website performance.

Apart from Jetpack, Monster Insights is the best plugin for Google Analytics. It shows all the data and metrics in the WordPress dashboard itself. Starting from traffic increase, ranking pages and articles, as well as tracking outbound links, affiliate link clicks, form conversions, and scroll depth.

Although yours is a B2B business, Monster Insights is also an impressive choice for e-commerce websites for its enhanced e-commerce tracking.

Monster Insights is trusted by famous names in the industry – FedEx, Yelp, Subway, and PlayStation to name a few.

14. Multilingual Support with WordPress

If yours is a B2B with no multilingual features, now is the time to upgrade. Did you know? 40% of consumers avoid websites that aren’t available in their native language. (Source: CSA Research)

With an increased rate of globalization and the pace of cross-border online business, your B2B should essentially move forward. Having a multilingual website expands your reach to a wider set of audiences. After all, 65% of visitors are more likely to convert if they read product or service descriptions in their native language.

This is one impressive scope to gain a competitive advantage in the B2B domain. Moreover, it is super easy to set up a multilingual store with WordPress.

A multilingual website sounds complicated indeed. Thanks to WordPress’ plugin collection - there are several plugins from the lot to transform your website into any desired language.

To name a few –

  • Translate Press – Translations are displayed in real-time and support both automatic and manual translation. This plugin can also translate metadata with its SEO pack.
  • WPML – Comes with a Translate Everything mode, which translates the entire website in minutes.
  • Polylang – The visitors can access the language switcher for an improved user experience. An add-on for Polylang, Linkgotek Translation, can be installed for language consistency.

Some WordPress website that offers multilingual support are – 99designs, Samaritanspurse, Srpnet, Starmicronics, and so on.

15. B2B e-commerce with WooCommerce

The B2B e-commerce market has experienced massive growth in the past few years. The sales are hiking up to hit $1.8 trillion by the end of 2023 in the United States alone. A report by McKinsey highlights that the pandemic in 2019 has possibly triggered this B2B e-commerce rise.

However, should growth be the only reason behind e-commerce upgrades? We have more to highlight –

With B2B e-commerce, selling is more effortless with access to stores, product catalogs, and shipping and delivery details.

  • E-commerce platform enhances customer relationships by offering accurate and timely delivery to B2B customers.
  • Enhanced insights and analytics with B2B e-commerce allow real-time fixation of bottlenecks and business challenges.
  • Customer-centric support with personalization, rich content, intuitive design, and more. Each aspect adds to a positive customer experience.
  • Improved brand awareness and increased sales using SEO-friendly content, promotion, and marketing.
  • Some names that made it big by utilizing B2B e-commerce are Alibaba, Made-in-China, Ferguson,, and Tradekey, to name a few.

With WordPress, switching to B2B e-commerce requires WooCommerce Development; that’s it! It is the world’s most popular open-source ecommerce solution with 5+ million active installations.

WooCommerce offers businesses a powerful blend of commerce and content, thus creating beautiful storefronts that convert. There are built-in tools to enhance the e-commerce platform – namely SEO, customization, cart experience, and more.

Businesses can conveniently accept payments via WooPayments, as well as, third-party payment gateways. WooCommerce stores are easily manageable, and you can keep track of orders, payments, and shipments on the go through the mobile app.

From a WordPress B2B Development POV, WooCommerce is loved by most developers as scalability is highly possible to meet client’s expectations using extensions and custom solutions. Any service can be integrated virtually using Rest API and webhooks. Custom content blocks can be created with React, and lightning speed can be achieved, which is primary for e-commerce.

Get your custom WordPress website developed by the experts!

WordPress is widely used and popular for several reasons – 15 of which we have already shared. For B2B models of any size, as well as other business models, WordPress has proven to be a flexible model with a huge library of themes, plugins, and integration capabilities to enhance the online presence.

Starting from being user-friendly to cost-effective and SEO-enhanced to offering scalability options, WordPress caters to businesses thriving in this modern digital landscape. Owing to its popularity, we may come across security vulnerabilities however; the WordPress Security Team has proven to be a great support over the years.

When handling WordPress Custom Development and e-commerce transition, a business owner, is likely to experience a technical knowledge gap. Hence, it is advisable to have experts at your disposal who can make a difference.

At Webskitters, our team of WordPress development experts come together to curate practical design and development solutions with a growth-driven mindset. We focus on developing highly responsive and agile WordPress websites that cater to a vast global audience.

So, whether you are migrating your business to WordPress or looking forward to a fresh new website launch, we understand your business needs and are ready to help you accomplish this.

Atanu Sarkar

Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.