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Atanu Sarkar
March 11, 2022

Table of content

One of the biggest challenges of online shopping is that it doesn’t provide a comprehensive and sensory product experience. Transforming the brick-and-mortar environment into an online one requires your business to give something out-of-the-box to your users. The more you give to them, the more you can expect from them.

When people go shopping, they can touch, feel and try the products, and check out how it looks on them. So, if you can give them the same experience while shopping with your online store, you can receive brilliant prospects together.

Even a few years ago, it wasn’t possible to even think of a fashion eCommerce website that can have this feature. But with the advanced technology of Augmented Reality (AR), it is possible. You can now give your customers complete information about your products and allow them to try on the clothes right from their own homes.

What is Augmented Reality (AR)?

Augmented Reality or AR is an immersive technology that helps to blend the physical and digital world. It superimposes computer-generated images over the real world and is a perfect fit for the fashion industry. Retailers use AR in their online stores to bridge the gap between the physical and digital fashion experience. Any room, any place, can be transformed into a fitting room with the help of an app. It also provides a convenient solution to the customers for the kind of clothes they like. Lately, customers found it extremely difficult to find a solution for their pain points. Even businesses were trying to identify the problem the customers face during the completion of their journey. The solution is implementing Augmented Reality technology. And as shoppers are moving online, top brands are deploying AR tools to put them in use. Gradually, it has proven its worth in the market. The businesses that have implemented Augmented Reality technologies are being rewarded with huge conversion rates and strong brand loyalty. It is changing the entire landscape of fashion stores.

Relation between AR and Fashion

Being a fashion brand or store you might have a good customer base, already. But when it comes to the online fashion world, you have to revamp your presence almost altogether. Your online presence has to be strong and exciting.

With the help of Augmented Reality, you can enhance your brand awareness, attract new shoppers and improve their experience with your business. When you implement AR tools into your online business, you can establish yourself as a business offering an excellent experience to the customers. According to Google Consumer Survey 2019, almost 66% of people have shown their interest in using AR for help when shopping.

AR in the fashion industry allows users to be more interactive during their buying process. It’s a fun and easy technology that also impresses the consumers and provides them great satisfaction.

How Augmented Reality Can Improve Your Sales?

Fashion is always trendy and innovative! Every business involved in the sector has a marvellous collection of fresh and exclusive apparel or accessories. The industry is always on the roll to transform itself and make the best use of the latest technologies. Embracing consumer trends and demands fashion industry is always reviving itself.

During the coronavirus pandemic, the fashion industry has experienced a seismic shift in the consumer’s mindset, the rapid development of technology and people’s attitude towards shopping. The traditional way of shopping has been badly hit and consumers have shown their interest in exploring the unexpected with the help of AR.

  • Try As You Buy Feature

Augmented Reality can give the customers exposure to a wide range of exciting opportunities that they can experience. One such opportunity is to try as they buy. The feature is a game-changer in the online fashion business and has also proved to be a convenient option for customers. The virtual trial room idea is a hit, and it gives a punch to the purchasing journey of the customers.

  • Reality Features

The modern generation is a lot more tech-savvy than the previous one. And it’s not wrong to say that they are also known to enjoy the experience of window shopping. The trend of window shopping through the mobile app of a particular brand or store has taken new heights in the modern world. Using the AR technologies give the interactive and enhanced experience of window shopping. Brands find it a worthy trend as it entices people’s experience and also makes their brand more socially engaging.

  • Personalization

One of the best features that the brand leverages through the help of AR technologies is Personalization. It helps people have a great shopping experience, according to their preference, location, style or even previous searches. The brands that have helped people experience personalization by exploring their mobile apps have been able to rule the market.

  • High Engagement

AR services offered by the industry experts make it certain that the visitors can enjoy their time with your business. The longer a visitor spends on your online store, the higher their chance of purchasing with you. It is a novel way to entice customers to browse items that can hook them for longer. AR increases customer engagement, which in return increases conversion and encourages additional purchases.

  • Increased Conversions

As we have already mentioned before, Augmented Reality helps in increasing the conversion rate among the customers. The average conversion rate of online fashion stores stands low, however, for the stores that have implemented AR technologies, the conversion rate is quite high. The consumers get a virtual in-store experience through these technologies and it enhances their stay time on the app. The longer they stay, the more they are engaging with your app and hence, more chances of increasing your conversions.

  • Enhanced Brand Loyalty

AR-driven fashion stores guarantee a smooth and reliable customer journey that addresses the pain points of the customers. It thus enhances their shopping experiences and plays a vital role in boosting their loyalty towards the brand. Customers get attracted to a brand that pays attention to their journey and gives them personalized choices. It results in them having great loyalty towards the brand.

  • Provides Rich and immersive Customer Experience

You cannot deny the immersive experience of an AR-based fashion app. It caters to elicit emotions among the consumers and influence their decision to purchase the product of their choice. The modern technology helps to make the consumers feel more connected with the products.

  • Potential To Go Viral

When we talk about Augmented Reality, immersive experiences are a part of it. It is also worth talking about. It gives a wonderful experience to the customers and hence entices them to share it. As and when people start using your Augmented Reality feature-rich app, you gain a larger audience for your product. People feel enticed about sharing it with family and friends. It means your customers will promote your product, and attract more audience to your business, which helps in reducing your cost on marketing.

  • It Boosts Buyer’s Confidence

Giving your customers, a personalized or immersive experience with the efforts of AR technologies, ensure that you are reaching your buyer’s confidence. Your efforts are all designed to reach out to your audience and bring them towards the end of the sales funnel and continue their sales journey. It requires you to boost their confidence. The more confident your buyers feel about your business, the more they are likely to buy with you.

Get Ready For The Market!

If you plan to use AR to enhance your fashion store, you ought to choose the right partner for developing the AR platform. Check out the successful track record of your selected partner and use their expertise to deploy Augmented Reality technologies in Fashion.Having the technical know-how of Augmented Reality, the team should be capable of capturing your creative vision. Hire the excellence of the market and ensure that your brand stands above your competition.Augmented Reality is the future of the fashion industry. Start exploring it to reach out to your potential customers with plenty of innovations within their fingertips. Webskitters help you to accessorize your business with a realistic feature and 3D render to cleverly use the Augmented Reality technologies. With the expertise of the market, their team implement AR in your fashion store enhancing your conversion rates, customer loyalty and returns. It gives your customers the shopping experience that they really desire.If you ought to make the most of your AR technologies, Webskitters can satisfy your appetite for technology-driven experiences!

Atanu Sarkar

Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.