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Ayan Sarkar
March 24, 2022

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The fashion industry is always in transition. With distinctive fashion trends hitting the shore every now and then, the market is always looking for creativity to capture and use it. The rapid transformation of the shopping behaviour of your customers is gradually changing the entire business landscape of the fashion industry.

Customers are preferring to get online to shop for their fashion requirements. The complete shift to online shopping during the Covid-19 pandemic has hit the popular fashion retailers as a shock. Even strong and reputed brands could not protect themselves from facing the dire consequence of this shift. They experienced a major fall in their revenue. However, the scenario has changed for the companies who have embraced digital innovations to meet the changes in consumer habits.

The trend has paved the path for fashion eCommerce. It is one of the largest B2C eCommerce market segments with a huge global value. Businesses around the world are moving to shape their future with the help of the eCommerce industry, and those who are not willing to change are packing their bags to take a journey towards obsoletism.

How Fashion Businesses Could Crumble Without Digital Transformation?

In this era of digitalization, people have become too fond of their smartphones and the luxuries that come up with them. They can hardly think of anything that requires them to move out of their comfort zone and travel. Now everything is available on their palms all they need to do is just a few clicks.

Fashion businesses need to embrace the digital transformation, or else they would crumble down with the weight of their customer’s expectations and competitors’ rapid growth.

With fast fashion coming into existence, and many brands offering an extensive range of fashion apparel and accessories at a cheaper price than the retailers, customers get inclined towards them. Owning a retail store and running it would add up to your extra cost. It will also automatically raise the prices of your fashion products.

However, with the online store, a lot of your costs are cut down, and your customers can avail your products at a much cheaper rate. And you will also experience tremendous growth in your customer base.

How E-Commerce Has Changed The Fashion Industry?

Before the pandemic, eCommerce was not a very popular segment for the fashion industry. Customers still preferred to go to their favourite fashion store, try on what they like and shop as much as they want.

But pandemics changed the landscape drastically!

It forced an acceleration of digital adoption in the fashion industry. With eCommerce and online stores, digital adoption has become easy, and even small businesses are getting huge prospects.

In many instances, we have seen that small businesses have outperformed their large competitors. As it is entirely driven by the customers, online stores can change the scenario of a business.

Although people think fashion eCommerce is a part of the large eCommerce industry, that’s not the truth. Fashion e-Commerce requires businesses to have a specific mindset of catering and meeting their customer’s expectations.

How To Rule The Fashion E-Commerce Industry?

With the digital innovations all around, you definitely do not plan to just be there online; your motto is to steal the thunder and rule the industry. Developing an appealing eCommerce website for your fashion store should be your foremost step towards conquering the market.

Being into the fashion business, you might not be much aware of the trends, techniques and knick-knacks of the industry. So, you should rely on a renowned eCommerce development company with a wonderful portfolio in the fashion industry. Hiring the experts will ensure you have the best-in-class service at your disposal.

The experts ensure to take several measures to develop a beautiful and elegant platform that also helps in generating revenues for you. Let’s take a look at some of the ways through which your fashion eCommerce can boom in the market:

Flawless and Eye-Pleasing Design

A must for every fashion business is an appealing web design. If you want to be successful, you ought to be great at visually communicating with your customers. Not only your home page, but every page needs to be designed eloquently.

The creative team of designers ensure to deliver stunning UI/UX design services to help your fashion brand communicate through visuals. With proper planning and a captivating style of storytelling through visuals, they enhance the chances of your audiences connecting with you.

A flawless design also helps you set an indistinguishable customer experience and encourage them to navigate through your other pages, which enhances your conversion rate and improves their chances of buying with you.

Security and Encryption

Owning an online store is a huge responsibility for you. You have to ensure your customers that their personal and financial details are secured with you. It has to be protected against cyberattacks. Consult with your web development team and ask for their advice to give cyber protection to your customers.

Lay special focus and be relentless in compromising your customer’s security, and your customers will reward you with their loyalty and trust. These are the two most significant elements for any store- online or offline.

Make sure you select the right eCommerce platform for your business, and you will never have to worry about the security aspects.

Strong Social Presence

Half of your customers are waiting for you on social media. To tap their interest, you ought to be present there. Creating a significant social presence is one of the core functions that will help you reach atop the market.

Hiring a smart, creative and updated social media marketing team will definitely boost your social presence and establish you as a trustworthy business. In the current market, customers are sceptical about businesses that don’t have a social presence or those that don’t maintain their social media platforms. Investing time online is one of the mandates you ought to follow to shine bright.

Another interesting feature that you can add to your online store is integration with social media platforms. It enables your visitors to share what they like. It serves as an indirect form of marketing for your business and also proves helpful in bringing amazing prospects for you.

Chatbot Support

Fashion eCommerce websites have to be interactive. You have to be sure that things can go wrong for visitors who have landed on your website for the first time. Your dedicated customers might also have some questions that they need answers promptly. In such situations having robust tech support seems to work in your favour.

Installing chatbot support on your website ensures that none of your customer’s queries goes unattended. They will have the answer that they are looking for and it will be quite quickly, which helps them and gives them satisfaction.

Although many businesses also have their own customer helpline. But that can be transferred to after the initial stage. If your customers are satisfied with the chatbot, many would not prefer to talk with the executives. So, do provide them with what they are looking for, opt for a chatbot support system now.

Multiple Payment Options

You have managed to bring your customers to your site and keep them engaged for a long period. But what is all this for? To encourage them to shop with you. Right!

Still, they are leaving your site without making a purchase. Why? The most common reason is they cannot find the payment option they might be looking for.

Don’t make this mistake. Always integrate multiple payment options with your fashion eCommerce site, and your customers will never abandon their cart. The more payment options you provide, the better the chances of your customers to complete the transaction and come back again.

What Should You Being Doing Next?

If you have a penchant for fashion and want to run a successful business in the sector, this is the time for you! Break into the online fashion industry with the help of a reliable agency that can provide you with comprehensive IT services, and prospects will come to you like breeze…

It is a great way to generate revenue for the industry. Hire the best team from Webskitters and start generating exclusive opportunities for your growth. If you have the fashion sense, we have the services for you!

Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.