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Ayan Sarkar
February 8, 2022

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If you desire to gain valuable leads for your small business in 2022, you must start investing in your digital presence. Establish an alluring online store for your business and drive excellent revenue. Thousands of people are always on their lookout for products and services online. With your eCommerce store, you can help your business obtain valuable leads.

During the pandemic, people have become associated with the online world. Ecommerce has also taken a great leap in the past three years. According to a statistic, the sales of retail e-commerce in 2021 was around 4.9 trillion U.S. dollars across the globe and is expected to grow by 50% reaching about 7.9 trillion dollars by 2025.

As the internet becomes more and more popular among all demographics worldwide, E-commerce has become the synonym for virtual business operations. Businesses use this platform for selling their products and services online. With the right online presence, companies can reach potential customers and gain a competitive edge in the market.

Being a small business, the online store enables you to prosper and conduct business effectively in the virtual world. The eCommerce solution is ideal for businesses to start selling online, be visible to their customers, meet their demands, and maximize their sales potential. You can position your business at the top of the market and compete with the well-established online competition.

The Booming Growth Of Ecommerce

Some facts show if you have an online store, your business tends to perform way better than any brick-and-mortar business. The online world has enormous opportunities and businesses are exploring it to their advantage. According to studies, more than 2 billion people are purchasing goods and services through e-commerce stores, and the revenue is also high here.

For anybody interested in expanding their online eCommerce business, 2022 is a perfect time. Online attention is at an all-time high, especially in this modern age.

The booming growth of the eCommerce industry has attracted many new players. Online eCommerce platforms offer easy setup and management and require low-cost maintenance. With a payment gateway, inventory management and using various marketing tools, your business can build a captivating online store. With huge online marketplace and the growth of large companies have compelled many small business owners to start their journey online.

eCommerce business is rising today like never before. Companies are relying on this platform to expand their reach. People have also become accustomed to the online world for even their basic utilities such as food, grocery, etc. With this trend, every brick-and-mortar business plan to have a digital correspondent that can speak for itself and grab the user’s attention.

Important factors for your eCommerce site

For any eCommerce business that is growing explicitly in the current age, it is important to get used to some universally crucial factors. It doesn’t matter whether you are an eCommerce toddler or have passed several years in this sector you ought to understand the factors that help you secure a decent position in today’s extremely competitive market.

So, let us help you take a look at the various factors that will help you establish your presence in the virtual world through your eCommerce store:

Search Engine Optimization

SEO or Search Engine Optimization is a practice to get your site easily visible on search engines. It is an important factor for every business, especially for the eCommerce ones. Good SEO means getting your products at the top of the search engine results. It enhances your reach and widens your sales prospect. With a proper website that delivers the right content and helpful information about your business, the Search Engine Ranking for your business improves, and it truly begins potential traffic to your website.


Any web page that gives a good performance by loading quickly and smoothly will get the attention of its users. An eCommerce store needs to perform instantly. Modern users have no patience, if your store fails to open within two seconds, you will lose a lot of your audience there, and they might NEVER come back!

Speed and performance of the web page result in traffic, conversion and SEO rankings. A well-optimized site will be out of this problem. Hire a dedicated web development team, and your store will never experience any performance issues.


Online stores have to be attractive and eye-catchy. In today’s market scenario, any business with an ugly website will find it difficult to survive. People need to enjoy the design of your website before they make their final decision of buying from you. Thus, your foremost mission should be to build your website with an eye-catchy design that can create a good impression.

Choose to outsource your eCommerce platform designing to a proficient and experienced UI/UX design team. With their design and technical skills, these designers curate an outstanding design with unique ideas that people tend to like.


One of the common trends of the eCommerce industry today and the biggest factor that can affect your business’ performance in the digital world is the use of mobile. If you are not using the mobile phone for your business, you are probably ready to leave a huge chunk of your customers behind.

Being mobile-friendly and giving your users a seamless mobile experience is the key to success in 2022. Mobile eCommerce helps you reach out to millions of customers, raise your brand’s awareness, boost omnichannel sales and enhance customer retention rate.


Nobody needs digital security more than an eCommerce store. For purchasing with any online store, people need to fill out their details, which include their name, address, phone number, email address and even their bank account or card details. With so much valuable data, you ought to guarantee the security of your website against DDoS attacks, malware, and other attacks and cybercrime.

Your eCommerce platform should provide the right kind of cyber protection and be secured against all vulnerabilities. Security is a major concern for online store owners. So, they must choose a platform that guarantees good security for your website.

Best eCommerce platforms in 2022

Many businesses are seeking a chance to thrive in the competitive eCommerce market. Choosing the right eCommerce platform is the first step to starting a store. Let us introduce you to the best eCommerce platforms that can skyrocket your online business in 2022:


Being one of the biggest and most popular eCommerce platforms, Shopify is one of the best eCommerce platforms for businesses of all sizes. It allows businesses to build customizable and functional websites.

Scalability is yet another important factor for which Shopify is extremely famous. If your small business expands, you don’t need to shift to another platform Shopify gives you enough liberty to upgrade your business.

The platform also helps in creating a design for the website. Its fraud analysis system keeps the consumers safe from any threats and attacks. If you are looking for a user-friendly, easy-to-use website builder for your business, Shopify is the best choice.

Hire a qualified team of Shopify developers and equip your website with alluring features such as advanced inventory management, a built-in payment processor, and other extensive capabilities that give your customers a wonderful experience.


WordPress can double-up as your eCommerce platform with its plugin WooCommerce. This platform creates a website that is functional and beautiful for an eCommerce business. WooCommerce is extremely popular among small businesses for its excellent features and affordability.

The platform allows you to create a fully-customizable website and add excellent eCommerce functionality to your website. With WooCommerce you can create an alluring and engaging platform for your users to see your products and services and purchase them.

WordPress is one of the best SEO platforms on the market WooCommerce ensures that your business will rank high on the Search engine result page. It offers a basic inventory management system that is well-suited for a high-volume business. The extensions of the platform allow a business to sell their products on various marketplaces and social media as well.

Outsourcing your WooCommerce development project to a reliable agency with a proficient and skilled team ensure you can leverage excellent benefits at a pocket-friendly rate. You can create the best website for your business with the help of these skilled developers.


Magento is one of the most customizable eCommerce platforms in the online market. It offers a vast number of extensions that helps businesses to give a unique shopping experience.

This open-source platform delivers the best features to build and grow a unique online store that can provide enhanced security and additional integrated capabilities. Magento users have access to hundreds of unique features that connect them with their customers and give them a unique experience.

The platform is ideal to control the look, functionality and content of your store. You get to explore various tools and features such as search engine optimization services, catalogue management and many others. Magento caters to meet the requirements of the business and improve their customer relationships for expanding their prospects as well.

With the right Magento team on board, you can enhance your customer experience by delivering an impressive and excellent website. If you are looking for a faster, safer, and scalable website, then the Magento platform is the right option for you.

Ready to Grow?

Are you willing to grow your eCommerce business? Get the help of a reputed development team and explore the amazing eCommerce development solutions that can augment your reach. A well-built website on an eCommerce platform can go a long way in creating an impressive online presence for you.

At Webskitters, we have more than a decade of experience crafting elegant virtual solutions for our clients. Our solutions attract viable results for their business. If you are looking for a company that can give your comprehensive support for all your digital solutions, contact us!

Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.