If you are running a local business you know how vital it to rank your business at multiple locations is. However many times these local businesses find it really difficult to rank their websites at various locations without being penalized by Google as they may have unknowingly fell at the wrong side of the fence. In this article we shall take up some ways to ethically rank the web pages. In addition we shall try to ascertain certain things that Google is looking for in perfect local web pages. Along with this there will be an attempt to defend latest upgrades of algorithms.
Local businesses have lots of pages to target various locations. Surrounding different locations they may add additional pages for targeting different cities. If this is done in a good way this can significantly enhance your marketing and let others know your business. However there remain a lot of loopholes such as
1: Roughly crafted web pages.
2: Simple template pages are there with various details modified for different locations.
3: Location greed with a whole lot of created pages is an abused path of business. Sometimes a hurry to rank your web pages very fast may land you in a soup.
Now latest reason to worry is an announcement made by Google to update its Doorway Pages Algorithm which may catch hold of innocent looking local business websites. If thinking intelligently, these problems may be turned over into lucrative opportunities.
Which websites are targeted by Google? – This is an obvious question in our minds. Let us see which pages act as culprit.
Here what we meant is to stick with the context of various subjects such as your specific business and the visitors. Location pages should be upon specific pages with crawl able and unique contents.
There are many reputed and excellent local SEO services in your area that may help you tremendously to use ethical measures to rank your web pages at high places. You may seek their help to ethically bring up your web page rank. Play safe and play smart.