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Atanu Sarkar
December 4, 2014

Table of content

Online merchants are always concerned about improving their store to lure in more and more customers. Different aspects of online store say for example open cart, product page, user interface are some of the prime concerns of online page owners. Often merchants tend to neglect an important feature of the store namely the search page. More than often if the search page is not properly developed then it can provide irrelevant results and sometimes no results at all.
To get the right number of shoppers, what needs to be done is to simply manage the whole process of finding the right products along with the right keywords to get maximum results. There are some basic techniques which can certainly prove to be helpful when it comes to customizing the search page for the increase in Ecommerce sales.
Filter the search results
The shoppers should be given the opportunity to effectively filter the results by different departments which include sizes, price ranges, customer reviews and colors. There may need for an extra filter for online shopping sites which caters to specific brands.

Observe and learn from the shoppers
Eye tracking studies had undoubtedly helped in tracking the results of search page. According to the results, people often view any web page in an F pattern. The eye first moves from left to right then again from left to down and so on. That is the reason why is most important to display the relevant search results first to get your visitor’s attention.

Give suggestions to the visitors
More than often varying terms are used to describe simplest words. In that case a synonym support can prove to be helpful and give effective search results. Message like ‘DID YOU MEAN’ helps to give the right return results if words are misspelled and wrongly addressed thus leading to the right and relevant search terms.

Make sure that the results page is actionable
A comparison tool and a quick view tool may make your search page more action oriented thus resulting in more user engagement. You should certainly make sure that the items which are displayed can certainly be purchased. Your product search page should at least include the price along with other key elements.

Keep in mind your right target audience

Do not over kill your search page. It is very necessary to use the right labels as well as filters to target your right user base. Too much of search feature can make your search page look like a cluster.

Effectively developing your ecommerce is very important to rightly customize the search page as per one’s requirements. Magento is one of the most preferred options when it comes to managing the product category and product types to give your desired results in the search page. You can easily hire a Magento developer experienced at his work concerning ecommerce development. Your Magento developer will take care of the certain important features which includes

  • Helping you choose the right product type: While defining any product types, Magento certainly provides enhanced flexibility based on product’s typical usage.
  • Managing different attributes for your products: If your product is effectively categorized with different right attributes then your search page will certainly be customized for better and most importantly relevant results.
  • Effective browsing of your product: With the help of Magento’s flexible merchandising engine, product browsing becomes much easier thus in return boosting sales. Product browsing in Magento offers
    1. Multiple image for every product
    2. Zoom-in capability of Product’s image
    3. Related products display
    4. Information about stock availability
    5. Grouped product view
    6. Adding to wish list
    With the above effective features, products management becomes an easy task for Ecommerce website developed with Magento platform. So the possibility for displaying right products in search page increases which certainly boost sales and generate revenue for any ecommerce website.

Atanu Sarkar

Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.