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Ayan Sarkar
November 9, 2015

Table of content

Well blogging is certainly high in rise in the present times and is quite popular profession. Blogs are rising in importance. Every brand marketing strategy now includes blogging with high-quality blog increasing the visitors to website. There is another recent trend which is rising fast that is video blogging or Vlogging as it will help in increasing the engagement ratio of every brand. Well video trends express personal thoughts and views.

Internet users to be honest have a short attention span and if content are not entertaining then people will surely move on. The engagement ratio is higher with chances of gathering potential clients for your brand. The video should be interesting as well as targeted to your audience. The Millennials are not responsive to print advertisements which have worked for older generations. But the modern generation wants engagement. The good news is that they can be engaged with video. Here are three reasons why you should incorporate video right into your marketing strategy to reach millennials.

Using video for the purchase process

Today, Millennials usually consume video for more than just entertainment. They can use video to learn about various companies as well as to purchase decisions. One of the popular consumer studies by Animoto proves that nearly eight out of millennials find videos helpful when they are researching about a particular product or service.

Video guide millennials right through the purchase cycle. There are numerous ways to do so like demo videos right on the product pages or customer testimonials right on the “About Us” page.

In fact you can also show potential customers how to use your product with offering intimate interactions with different brands online.

Creating buzz on the social networks

Well Facebook, Instagram as well as twitter are now adopting social video trend which was started by YouTube in the year 2005. It is apparent that one will scroll right through the Facebook News Feed. Videos are followed everywhere with 75% on YouTube and 47% follow them right on Twitter.

According to the aforementioned Animoto study, 84% of millennials follow brands or companies on Facebook, 75% follow them on YouTube and 47% follow on Twitter. Social media platforms have become a destination where millennials keep up with not only friends, but also companies and brands.

Driving results

Driving results is certainly very important as nearly half of the millennials consider that companies which produce video content are expert in their products and services.

Branded video content is becoming extremely popular and companies usually capitalize this opportunity for interesting brands to follow.

Nearly half of millennials consider companies that produce video content as experts on their product or service. As branded video content becomes increasingly popular, companies that capitalize on this opportunity will be seen as early adopters and interesting brands to follow.

Video does not improve the perception of the brand but also drives results. In fact video on particular product increases the rate of conversion rather than the average order value. One also needs to understand what the millennials prefer.

Creating an effective video marketing strategy is surely not an easy task. Here are some tips which will effectively help you in planning an effective online video marketing strategy.

  • Matching duration along with Format

Well the duration determines how likely a user is to interact with the video player or the app which have it. Ads are often shown in the course of video viewing and pair long form media along with traditional linear ads and short videos with various elements ask for interaction.

  • Matching campaign type with the right format

If you are running an awareness campaigns, certain linear ads does work wonders. But never let the ad become repetitive as it will annoy the viewer. For engagement campaigns and branding, try to choose interactive ad types allowing viewers to engage with ad leaving proper viewing experience.

  • Matching in-stream creative along with rich media

Proper in-stream campaigns often provides proper purpose to television ads but ads can be used in other ways like within rich media elements. Take the example of movie trailers which work well with expandable ad type. Well with that ad, you can expand your reach without creating video assets.

With the rising growth and trend of social media, video marketing can surely draw huge number of targeted customers thus increasing the ROI for your business.

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Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.