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A visually appealing website is the face of your business and one of the biggest sales channels in your arsenal. Whether starting with a new venture or levelling up your existing trade - a well-designed website must be the next move.
According to a Statista report (2021), 21% of US consumers search for local businesses online. So, yes, your small business needs one for all the good reasons.
A digital storefront allows you to reach a larger customer base outside your geographic location. A website is a huge growth opportunity to let your potential customers know you are there.
Wondering, where to start?
This blog is your ultimate guide to website design for small businesses. We will tell you everything you need to know about building a stellar website that checks all the boxes on the design and digital front.
70% of US citizens prefer shopping online, and by 2025, the number of digital buyers is likely to hit 268 million. The United States alone represents 18% of the global economic growth, and the e-commerce sales revenue hit 811 million the previous year.
Given the prevalence of the e-commerce industry and how our daily lives are entwined with it, the importance of your business's digital presence cannot be overstated. More and more people are turning to online stores for the convenience and ease of shopping.
Shouldn’t they find your business too?
These were only a few benefits of having a website for a small business. Hence, a well-structured and optimized website allows your business a competitive edge and reaches the relevant audience to maximize business growth.
Before we get into the vitality of an effectively designed website, let us share some website design stats with you:
Given the chance for your visitors to explore your website content for just 10 minutes, the majority of them will prefer a visually appealing web presence with smooth functionality. Your website design is the very first impression of your business, and it helps visitors perceive your brand. The design then leads your visitors to other pages and later on, facilitates conversion.
After first impressions come UX or User Experience. Website design and User experience go hand-in-hand in providing a positive experience to your visitors. It streamlines your customer's journey and is conducive to the business' conversion rate.
Remember, a good website design hooks your audiences to the website; a great one entices them to convert.
A beautifully designed website grabs your audience's attention; easy and hassle-free navigation appeals to a visitor to convert.
A lot goes into making a successful website; appeal and impressive visuals are not the only roles web design plays. E-commerce website credibility and trustworthiness have a vital role in your business success, and website design has a considerable contribution to it.
Imagine visiting a healthcare website with a massive font, popping colors of pink and yellow, and not much information about the services or products.
Something sounds off. Isn't it?
Well, these are the components of a website design that add to its credibility and trustworthiness.
Website credibility means when the website convinces the visitors you have the expertise and knowledge, and influence them to convert.
As a small business website coming alive for the first time, it can be difficult to grab reviews and testimonials right away. Reach out to the locals, who know about your business and request an authentic review to start. Add images of your local store if there is one, to add more to the trustworthiness.
A robust website design is all it takes to attract potential customers and keep them engaged. What do we mean by a ‘robust’ website design? One that is responsive, navigable, and intuitive enough to attract and compel visitors to visit the rest of the website. The first five seconds on your website hold the utmost importance in visitor engagement.
To make such a website design possible, three things are of ultimate importance – user-friendliness, responsiveness, and the message.
Responsiveness is the top priority. Is your website functioning equally across all digital mediums? There were 187 million mobile online shoppers in the US, back in 2022 (Source: Statista); and these can be your potential customers. The navigation and overall UI need to be responsive across devices, no matter the screen size.
The website needs to offer a clear and concise message to its visitors about the brand and its products. The pitch needs to have a hook and offer customers a solution to a problem they never knew they had.
Finally, comes user-friendliness. Is someone capable of using the internet can navigate your website without hassle? If yes, you are good to go.
All the CTAs need to be properly visible and clickable, and the navigation bar needs to be logically organized as well as smooth.
There is no one answer to 'How to build a small business website that is engaging?'… Engagement factors differ from user to user. These are tried and tested tips; there are several other factors to experiment with for website engagement.
SEO or Search Engine Optimization is a powerful tool for a business to attract organic traffic and enhance website visibility. To succeed in today’s digital landscape - SEO is a must for all businesses, especially for a brand-new small business like yours.
SEO ensures that your website content is effectively optimized with unique content and keywords to be visible to search engines. To be able to rank on the first pages of search results enhances the chances of getting discovered by the targeted audience 10x times.
However, content and keywords is not the only thing that enhances SEO; the website design for your small business has a role to play too.
Poor website design structures can negatively impact your SEO efforts. For instance, if your website has critical navigation, the content is not readable, and the load time is huge - your visitors will abandon the website right away. Google's algorithm considers these factors and lowers your organic rank immediately, and your website loses a chunk of organic traffic.
A professionally built website design for your small business ensures you get top-notch results from your SEO efforts. This involves looking into several intricate design elements – visuals to typography and navigation to responsiveness. Here are some quick tips to help you with your website design keeping SEO in mind –
When your small business website design gets developed and deployed, how do you plan to measure performance rate? – Web Analytics.
Web Analytics offers complete website performance data at your fingertips. It tells you the complete story of how visitors are interacting with the website – the traffic count, customer journey, and the number of clicks, top-performing pages, social channel traffic, bounce rate, engagement rate, and much more.
Each of these data sets helps you analyze the aspects of your website design that perform well and ones that do not. A successful small business knows how to leverage web analytics and revamp website design strategies for elevated success.
Hopping into an analytical tool and coming across several analytical jargon can be mind-boggling. To ease out, we have listed the essential engagement metrics that matter for a small business's success –
Digging into analytics and measurement gives a vivid understanding of whether or not a particular website design is highly converting and whether there is a scope for improvement.
A stellar website presence is a must-have for the growth of a small business - this has been made significant. A lot of effort goes into developing a small business website design. It must offer the necessary responsiveness and positive user experience and contribute to conversion. You will need a professional team for such compelling website design services.
Research the web, and you will come across a range of companies offering affordable small business website design services.
If not, the professional design agency you choose will walk you through various options at the start of the design process.
Added tip – Whichever amount you dedicate to your digital needs, set aside 25% of it for your website presence.
Another way to go is by visiting clients' websites and gaining a real-time user experience. Their website design structure must show efficiency in terms of UI and UX.
Go through the various case studies listed by these website design providers. Evaluate the various design problems solved and the solution approach. Scan through the design process and analyze if it adds value to these small businesses.
Years of experience in website design services are another factor when choosing a business.
These steps and questions help you build a robust partnership with your web designer, leading to a truly eye-catching and conversion-friendly website.
As a small business taking your first step towards digital success – it is overwhelming, we know!
Every successful website you see has once started with a basic design wireframe. The success of these websites goes down to their attention to detail. Starting from how immaculate the UI is to their near-perfect image presentation.
Here are some names that started as small businesses and succeeded through incredible website design–
This is a gorgeous website with a stunning color scheme and scrolling effects that immediately kill the 'getting bored' factor. On entry, the website offers a visual awe to its visitors with its transition effect.
As you browse through products, you are offered life-size images with stunning UI layouts and premium font style. The website navigation is smooth and intuitive – two notable factors of website design success.
This is a 2017 established website that sells the finest quality tea across the United States. They have recently achieved a 13% traffic growth over the month.
This 2017-established Chicago-based brand specializes in premium coffees and wellness teas. This brand has both a physical as well as online presence, and one can locate physical stores through the website.
CFP, very much Bennett Tea focuses the visual presence on the aesthetic end. The navigation is intuitive, and the website takes full control of quality content. The majority of their website traffic comes from search engines, which is close to 20k every month.
The website design has highlighted trust factors on the homepage with customer reviews and notable accolades.
Another visual stunner, Willwood Bakery, has incorporated enticing visuals to increase conversion possibilities.
The website design immediately passes the 5-second test as to who they are and what they offer with product visuals. The font is not-so-subtle specifically meant to grab the most attention, and the UI is built to increase engagement.
Anyone can hardly miss the CTA button; they are highlighted and huge and in contrasting color schemes.
They too are successfully running both physical and online stores that sell bakery goods. They have recently experienced a traffic spike of 31% compared to previous months.
These successfully running websites tell us that investing in a beautiful digital presence can profoundly impact business growth. It could be simple factors, like highlighting reviews to using stunning imagery, or completely revamping the UI. The idea is to focus on your potential visitors’ needs and what would they enjoy the most. Whichever service you offer through your website, ensure the design contributes to a user's positive experience.
The first step to online success is a dominant online presence that offers visitors the nitty-gritty details of your trade. The website for your small business holds the first impression and is the ultimate platform for conversion. It must showcase the right information while being visually appealing and amplifying the user experience.
Apart from being engaging, a small business website design must cater to SEO and responsive needs. The design structure impacts the digital experience of your customers as well as the website’s authority in search results.
At Webskitters Technology Solutions Pvt. Ltd., as website design & web development company we understand the value of an impeccably crafted website design and the value it adds to a brand's presence. Our team focuses on delivering website designs with structural finesse and a superior conversion rate – one that leads you to digital success. Elevate your digital presence with our team of design experts today!
