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Ayan Sarkar
October 29, 2015

Table of content

Creating an Ecommerce website is a craze these days and as a result plenty of such online stores are mushrooming. but have you ever think what’s the reason behind spiraling success for some and abyss of oblivion for others? Unpopular stores die an early death. In this article I shall take up few popular online fashion stores for discussion and try to sort out reasons behind their rise.


ASOS is a behemoth controlling the British world of online retailing especially in beauty care and signature fashion industry. When you mention online fashion store most of young consumers point towards it. Obviously you’d be curious to know reasons behind its spectacular success. Since its foundation in the year 2000, ASOS has grown up with times.

On the way to our research we noticed some unique traits such as that ASOS was one of the first online stores that resort to social media platforms and making itself accessible to a global audience. What they gained is holding “a global online community of fashion lovers”. In addition ASOS pioneered in creating mobile app in order for its customers to buy from them while on a go.

Next comes its enormous collection which can be judged from the fact that it offers a versatile range of brands collectively counting more than 850. Almost whatever you want, you can find here. Garments ranging all price tags are found here. In addition with this there is another extremely unique point and that’s providing a platform for new designers to showcase their creations.

Along with latest items you can easily find vintage items here. That’s why consumers of all ages find their shopping paradise here with ASOS.

Net a Porter

Net-a-Porter is a 15 years old fashion magazine style online store that was launched amidst the heydays of internet industry. Initially its owner Miss. Natalie Massenet had to plead with the reputed designers to permit her to stock their designs but not now.

With men’s only fashion with “Mr. Porter” and the outlet store of “Outnet”, “Net-a-Porter” is innovating with time. What engages customers with this website is its slick layout. Customers love to buy designer dresses coming at affordable price range. This site has made elite fashion available to the middle class.


What make this site different from most other fashion online stores are its products. Both clothes and accessories reciprocate the Bohemian style of fashion mostly popular in 60’s and 70’s. The style is still popular for its unique signature and reflects the wearer’s separate persona.

Website uses high quality pictures, well defined products and its measurements, reviews and additional information. The owners Vivien and Fernanda Bohme’s motto is ‘sexy modesty’. Making a unique style statement without being brazen is Bohme’s mantra.

Not Just a Label

‘Not Just a Label’ is a community space and global sales platform that highlights works of independent designers. Through this platform a buyer can directly contact designers.

This is more of a virtual showroom rather than an ordinary online store. Customers can directly tell the designers what they are looking for. NJAL takes a commission from designer brands and don’t store their creations.

Many innovative ideas along with slick website development and design tricks are the reasons behind spiraling success of few while keeping others behind. If you’ve innovative idea along with strong backing from a skilled web development company, you can rule the world of online fashion stores.

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Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.