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If you are a small business owner and your business does not have a mobile app, then you surely need to get one. If you have a proper web presence along then it is no longer sufficient as online activity continues to shift to mobile. Smartphone apps have become very important marketing tool for small business owners no one can do without.

Low cost technologies, globalization & saturated markets are making services & products interchangeable & hardly distinguishable. To win the marketplace brands must target customer’s emotional quotients & not only depend upon the face value of branding. About 75% of Americans admit that they purchase articles or conduct market researches while in their washrooms. Thus we can comprehend how much emotional content is attached while a customer is dealing in purchase or sale.

Corporate architecture provides an excellent opportunity for business at brand building. Customers and associates come to recognize the company and the brand it represents through its visual image. When business houses custom build their office blocks and corporate headquarters to look distinctive and in an easily recognizable style with a giant logo at the top, they are using corporate architecture as a means to promote their brand image.