This is the time of the year when we wrap up the past year’s achievement and failures and focus ahead on planning different tactics for the year 2015. The Christmas festival is over and with the approaching New Year, it is time to think about ideas to take your brand to the next level in 2015 including planning your SEO strategy for the upcoming year. We are all aware of the fact that SEO strategy is a process of continuous improvement so it is high time that we discuss about some SEO tactics which can prove to be beneficial to SEO Companies for the business year 2015.
1. Give your website a much needed Technical check
When you started your SEO program, you must have been aware of your technical audit along with details of the page with all the errors and redirects. Since then there have been numerous changes that have taken place. Say for example, your website has been designed along with new sections which may have been added. That is the prime reason why you should make sure that your website is technically sound before the onset of the New Year. To ensure these you can take help of the following steps which includes:-
- Using Screaming Frog
With the help of screaming frog, you can easily identify if there are any existing errors, duplicate URLs, redirects along with canonical errors. Check the fact that there are right Google Analytics codes on each page. As soon as you have gathered all the information, try and fix the issues without any further delay.
- Webmaster tools
You can also take help of Webmaster tools to identify the existing errors of the website. There are numerous errors that are associated with any website apart from the standard 404 errors like server issues, robots issues and sitemap errors.
With the help of Schema markup or Hreflang tags, Webmaster Tools will easily provide information on both of the above showcasing any sort of errors within the tags.
- Updating Google Analytics tool
Proper tracking is not often done in case the goals URL are changed with new forms that are added. With the help of Google Analytics (GA), you can easily get information on goal tracking alerting you on any drastic changes as well as irregularities within your account.
2. Use of static URLs
Websites which usually have a streamlined URL structure are often ranked higher than other websites which usually have a messy structure. Keep this mind that URLs and links are the building blocks of any website.
Dynamic URLs are the ones which usually end in string characters like id=13579&color=4&size=2&session=754839. These URLs have no keywords and lower click- through rates from various search engines because most searchers fail to understand what the particular page is about. That is reason why static links are much better to use.
3. Identifying the win situation
Often we tend to miss out some of the small things in our campaign which can prove to be helpful as well as beneficial in the long run when it is the question of planning SEO campaigns. Like for example:-
- The Basics such as title tags, ALT text, Meta descriptions are some of the important aspects which should not be overlooked.
- Check and recheck that there are no missing descriptions, titles, no duplicate tags and your brand is present in all titles.
- Export the list of missing ALT tags which will help you to identify different opportunities for tagging image.
- Re-purpose the content can surely prove to be highly beneficial when it is the question turning old content into new links. Fresh content can give you valuable leads when it is the question of planning your SEO campaign for the year 2015.
Above, we have broadly discussed three of the six SEO tactics which will prove to be helpful to any SEO companies to wish to see their brand reach a new dimension in the upcoming year.