SEO or Search Engine Optimization has been an integral element in the world of Digital Marketing. Needless to say without SEO your website page ranks would not rise during the appearance of Organic Search results. So SEO is a must to showcase your website before a good number of audience. Let’s see what new things are in store regarding SEO in 2016.
SEO and Social Media
Google+ the pet social-media platform of Google has been more or less ditched by itself. That’s why significance of others have raised considerably. Importance of social-media is not new but for last couple of years it has grown up in stature regarding its influence upon SEO. Twitter, FaceBook, LinkedIn and Pinterest; all of them are playing important roles in SEO. If your site has not implemented its benefits still now then its time to do the same.
Social-media platforms have been integrated by Google into its SERPs and next time make sure to create a relevant Twitter hashtag so that it appears in Organice Search results.
SEO strategies have been modified a lot since past years and those tactics which were relevant then, are now obsolete. For example, inbound links to the site which were very important then are now obsolete and its place has been overtaken by social media signals.
Your business will expand and its branding will increase if your customers would comment frequently on product posts; share your product posts; click on ‘like’ button. It will show up on search engine results also.
Social media channels are mediums to directly interact with your customers and are extremely useful methods to increase your brand campaign on organic search results.
Around 17.5% of web traffic comes through the mobile device (survey conducted in 2013). 2014 has seen 11.1% mobile device generated traffic results. Thus it is proven that more and more of us are using mobile devices for accessing the internet. Mobile optimized content was never before in such great demand.
Creation of responsive design is a must so that visitors receive the greatest experience irrespective of devices. No responsive design, more bounce rates and enhanced harm to fruitful conversion rates.
Some of the most important tools to enhance your campaign efforts are as follows:
- Local Search
- Mobile Voice Search
- Google Maps
- QR Codes
- Social Network Integration
It’s highly important to optimize your site for mobile devices and 2016 is the year to look forward to in this sphere as it is expected to surpass desktop users.
Contents in past were meant to put focus upon keywords howsoever it may be relevant with it. Not now as the algorithms have become intelligent and it’s more focused upon quality.
Quality content that is offering quality information to viewers are ranked better and no way can you expect a low-quality, keyword stuffed content to rank your site in top.
Knowledge Graphs and Semantic Searches are decreasing the influence of long-tailed keywords. After Hummingbird Updates quality contents are outweighing long-tailed keywords.
Content word counts are varying during phase wise algorithm updates. Average word count for the year 2014 was 550+, for 2015 it reached to 1000+ and 2016 is expected to see a rise in it and reach up to 1400+. However, this fixation is debatable. But no compromise is done with content quality. It should be high as usual.
Next important thing for Google is content variety. It should be informative incorporating many different things like white papers, graphics and high-quality videos.
Social media content is also expected to be unique and of high quality. More algorithm updates mean stricter observance by Google on social media contents.
For 2016 SEO trends, Guest Blogging is one of the most useful techniques expected to run the SEO world this year. To built-in quality inbound links, your brand presence and expand relevant traffic, Guest Blogging is a good way to implement. Keep a close eye on your guest blogging content as per its placement as it significantly affect rankings.
- Stringent criteria should be followed while selecting targeted sites.
- Place high-quality content.
Targeted sites should be relevant to your site and able to bring in effective inbound links and high traffic.
Build your brand as an authority on the topic and integrate social networks, content, Google authorship and guest blogging with strategies for your campaign.
With increased access of internet from mobile devices, voice search technique is on the rise. Make thorough plans before going for voice searchs like how do you like to use it? By asking questions or uttering keywords?
Local SEO efforts get boost with conversational tone using words like ‘who’, ‘what’, ‘when’, ‘where’, ‘why’ and ‘how’.
More people search using phrases and long-tailed keywords play vital roles for mobile device optimized sites.
2016 will implement above 5 tips in more details. Regarding implementation of these methods with your website you may consult a SEO service company.