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Atanu Sarkar
December 26, 2023

Table of content

There is constant pressure to deliver cutting-edge technology to meet evolving customer expectations.

The digital realm is shifting to cater to newer challenges and make space for further opportunities. For brands to stay afloat, catching up with the web development trends is the best strategic move.

For the New Year 2024, the digital space is ready to brace some exciting development advancements.

What do you think the trends will be? Is it vital to stay aligned with the growing trends?

From the strengthening of AI to the advancements in cyber security, several opportunities are approaching for growing businesses. It is essential to stay informed, reap the benefits of the technologies, and possess a competitive edge. A reputable web development company understands the need to evolve accordingly and offer innovative web development services.

In this comprehensive read, let us explore the key web development trends in 2024 and their foreseeable impact on the digital world. This read will also unveil the future of website development and what it means for rising brands.

Why Web Development Trends Matter in 2024?

As we embrace new technologies, frameworks, and methodologies, it will influence the design, development, and experience of websites and applications. The rise of mobile devices, the integration of AI, and the increasing demand for seamless user interactions are a part of the paradigm shift.

Web development trends are driven by the ever-changing user needs and preferences. As user expectations evolve, web development companies must respond with creative solutions. The emerging trends ensure that digital experiences remain relevant, engaging, and user-friendly.

Web Development trends matter, and the reasons are:

  • To Meet User Expectations: Users expect modern, intuitive, and efficient online experiences. Adapting to new trends ensures that websites align with these expectations, offering users satisfaction.
  • To Gain a Competitive Edge: Innovative technologies and methodologies set brands apart from competitors, establishing them as leaders and trendsetters.
  • To Improve Efficiency: These emerging trends are not ideas to do something new. These trends often bring advancements in performance, efficiency, and security. It results in faster load times, streamlined workflows, and enhanced overall functionality.
  • To Access Future-Proof Solutions: Fortifying a business presence with emerging trends is a proactive strategy for future-proofing the business. It ensures the digital presence remains relevant and scalable as technology evolves.

Website development is a field of continuous learning and embracing change. Development companies and online businesses should stay up-to-date with upcoming innovations. This helps create a web presence that is relevant and future-ready.

15 Key Web Development Trends in 2024

Now that we have covered the importance of being well-prepared to embrace innovations - let us start with the web development trends to follow in 2024.

Expanding online brands must have sound knowledge of these innovations and how they can benefit their trade.

Without further ado – Here is a list of innovations that will help brands seek advancement towards the road to success. Let us explore the 15 web development trends and their advantages for brands across industries.

#1. Progressive Web Apps (PWAs)

Progressive Web Apps are a fusion of mobile applications and web pages. Over the years, PWAs have become popular because of consumer's reluctance to download apps from the store.

The application software is built with HTML and JavaScript. It allows websites to act like native apps. The users can place the website on the mobile home screen without the need to access Play stores.

The most prominent advantages of a PWA are its speed, functionality, and heightened user experience. It creates an immersive presence and faster loading irrespective of the network speed.

An innovation-focused web development company will always recommend PWA to a rising brand for the following advantages –

  • PWA is a trending solution to meet a large customer base, especially users with low-end gadgets.
  • It is a reliable and faster method of website access that also offers a push notification feature and offline access to content.
  • Businesses that already utilize PWA are experiencing increased engagement and conversions.
  • The development cost of PWA is doable.
  • PWA is free from the various web stores, can be installed fast, and allows automatic updates.
  • Well-known brands such as Pinterest, Spotify, and Starbucks have been utilizing this feature for some time.

#2. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages or AMPs were a result of collaboration between Google and Twitter (now called X). It is an open-source HTML framework that aims to develop faster-loading pages. It also helps to gain traction in SEO. In simpler terms, AMP is a stripped-down version of a traditional web page.

AMPs reduce the web pages to their basics. It uses a new language model with three basic components – AMP HTML, AMP JavaScript, and AMP Cache. You must hire a web development agency to turn your business web pages into AMP.

Although launched for news publishing websites, the benefits helped it expand across the digital domain. Here are some of its advantages –

  • AMP, if implemented correctly, can offer measurable improvement in website speed. It directly impacts users' engagement and abandonment and helps increase the conversion rate.
  • AMP is not a direct SEO factor; however, the increased page speed is a ranking factor in the search results.
  • AMP paired with Structured Data can increase the chances of ranking through rich results.
  • This feature makes web pages highly responsive to several browsers.
  • Similar to PWA, the development cost of AMP is not high.
  • 1.4 billion Websites utilize AMP, including some famous names in the United States like Buzzfeed, CNBC, and Business Insider.

#3. Voice Search Optimization

With the soaring popularity of smart devices, conducting voice searches has become a norm. It is a faster and more convenient option for users to complete their queries. From a business point of view, voice search optimization is the best way to cater to a wider audience base.

There are a billion searches conducted every month. The year 2024 is promising for websites that are voice search optimized – since they are likely to experience 30% revenue growth. If a business is not catching up on this trend, they are simply losing potential leads.

Here are the advantages that can help maximize business goals –

  • It elevates the customer experience with its swift delivery of information. The current consumers are busy and expect information on the go, and voice search enables that.
  • Voice search optimization impacts SEO efforts and alters how people find a business on search engines. Voice searches extract information from the feature snippets. And a website with voice search activated and optimized content will readily rank at the top. (To optimize content for voice search, it is essential to avail of digital marketing services)
  • It adds trust and credibility among users. When users find quick and accurate information ranking at the top, they psychologically trust the source and keep coming for more.

#4. AI Chatbots

AI Chatbots are the upgraded versions of traditional bots powered with artificial intelligence. Traditional chatbots can solve queries to a specific limit; AI bots utilize Natural Language Processing and Machine learning to respond to user intent. These chatbots have advanced analytical capabilities and cater to each user with human-like processing.

The AI Chatbots of 2024 will have higher intelligence and purpose and help brands stay ahead of the competition. They will resolve queries, connect the users to the relevant representatives, and even perform an action.

AI chatbots are faster than human representatives and can resolve generic complaints, while experts focus on complex ones.

For a business, the benefits of AI-chatbot implementation are many:

  • Chatbots offer 24/7 customer support for e-commerce brands and improve customer experience.
  • Personalized Chatbot experience is the future and has proven to elevate customer-brand interaction and increase returning customers.
  • Chatbots are multilingual; brands that serve globally can avoid communication barriers and offer consistent interaction.
  • 35% of today’s users prefer a business with chatbot support since it reduces communication errors and resolves queries quickly.
  • US-based brands such as Sephora and Bank of America use AI Chatbots to help users navigate effortlessly with minimum to zero friction.

#5. Augmented Reality

Augmented Reality upgrades are growing exponentially and will continue in the coming years. Virtual reality immerses users in a completely virtual space. AR allows users to enhance reality by overlaying information, visuals, or experiences onto the real-world view.

The technology has revolutionized multiple e-commerce brands and helped users get a real-world experience of the products before committing financially.

AR leverages multiple devices such as Smartphones, tablets, AR glasses, or web browsers. E-commerce brands can leverage this technology to enable virtual try-ons. For instance, customers can preview products like clothing or furniture in their personal spaces with AR.

AR is already present in the industry and is revolutionizing the online shopping experience for users. For businesses, this means reduced return rates and higher conversions.

Source: Statista

Here are a few benefits for businesses if they choose to implement AR features:

  • It elevates the shopping experience, enabling users to engage with products leading to heightened customer engagement and brand trust.
  • The feature offers dynamic and visually enhanced experiences across a variety of industries. For instance, AR could be utilized in several sectors - education, training, and healthcare, to simplify complex concepts.
  • It provides real-time information overlay and is beneficial in navigation. It offers dynamic directions and details about points of interest in their immediate surroundings.

#6. Multi-Experience

Among the various web development trends to follow in 2024, Multi-experience will be an indispensable inclusion.

Consumers today are not just focused users of laptops and Smartphones. The present digital generation avidly uses multiple gadgets like wearable, AR/VR gear, IoT devices, and much more.

Multi-experience is a development strategy to create websites and applications that deliver a smooth user experience across several platforms and devices. It includes various digital interaction touch points like touch, text, voice, or vision.

Multi-experience development will be a strategically sound move for brands in the upcoming year. Instead of offering multiple user interfaces, multi-experience offers an optimized yet consistent platform accordingly.

Here are the added benefits of multi-experience:

  • Multi-experience is a cost-effective endeavor. It is developed once with an emphasis on multi-experience and coherently adjusts wherever required.
  • It offers the brands a scalable business model and adjusts to the increasing business size.
  • Multi-experience utilizes a single code base and operation space. It allows brands to streamline a large number of processes with ease. From the user's end, they experience a consistent and fast-paced digital presence.
  • For a web development company handling a multi-experience platform for a brand, the potential risks are lesser since they have 360-degree control of the presence in a single platform. It is also developed on a low-code framework and offers greater deployment control.

#7. Cyber Security

Cybersecurity will continue to hold its importance in 2024 and bring about advancements to secure users and businesses.

Cyber security is protecting systems, networks, and data from unauthorized access, cyber-attacks, and damages. As businesses are becoming increasingly reliant on digital platforms, the importance of cyber security cannot be overstated.

Source: Researchandmarkets

Several innovations are set to reshape the future of cyber security. The coming year is expected to introduce advancements in Artificial Intelligence (AI) for threat detection, Zero Trust Security Models, and the integration of Blockchain for enhanced data integrity and authentication.

For a business with ample ongoing traffic, ensuring robust cybersecurity is crucial for several reasons – it safeguards sensitive customer data, protecting it from theft, unauthorized access, and potential misuse. A secure online environment builds trust among customers, assuring them that their data and transactions are protected and fostering long-term relationships.

Being aligned to cyber security advancements offers a host of benefits for businesses:

  • Advanced measures provide real-time threat detection, allowing businesses to proactively address potential risks.
  • Embracing cyber security advancements ensures compliance with data protection regulations, avoiding legal repercussions.
  • A commitment to having a secure website enhances brand reputation and signals customers that their security and privacy are top priorities.
  • Implementing robust security measures bolsters a business's against evolving cyber threats, minimizing the chances of potential attacks.

#8. Single-Page Application

A promising future lies ahead in the digital realm for SPA or single-page applications. This feature allows websites or web apps to rewrite themselves with user interaction without reloading. In simple terms, every time a user acts, the data gets implemented without loading a new page.

There are several renowned single-page applications we use daily – Pinterest, Netflix, Google Maps, and Gmail. These SPA websites are built with fluidity and scalability in mind and only send specific information users request.

For instance, in Gmail, when a new email is received, we get to see an unread thread popping up. Or, when we delete a thread, it gets seamlessly deleted without a reload event. The navigation, sidebars, and heading remain unchanged, and nothing gets re-rendered. This is what a Single-Page Application offers to businesses.

Here are a few more advantages of SPA:

  • It employs a single request to fetch data from the server, letting users experience a convenient and stable web presence. SPAs consume fewer data resources and allow users to work offline if the situation demands.
  • Single-page web presence is faster and more responsive, which is all the present-day user expects from websites. This builds trust and leads to higher revenues and sales.
  • For a web development agency, developing a single-page application is a swift endeavor. The front-end and back-end can be separated, allowing two developers to work simultaneously. For a business, this means quicker deployment and reduced cost.

#9. Responsive Websites

The concept of responsive websites has always grabbed center stage through the years of emerging web development trends. Responsive website advancements reshape how users interact with online content. It adapts seamlessly to various devices and screen sizes, ensuring an optimal viewing experience across desktops, tablets, and Smartphones.

Responsive web design is not merely a trend but a necessity in the digital age. The vitality of responsive websites lies in their ability to enhance user experience and accessibility. It addresses the diverse ways people consume digital information.

For a business, availing of responsive website development services, here is the array of benefits –

  • Responsive design ensures cross-device compatibility, and the websites function flawlessly across devices. It eliminates the need for separate designs for each platform and reduces cost at the business end.
  • Users encounter a consistent and user-friendly interface leading to improved user experience. Regardless of the device, a responsive web presence leads to higher satisfaction and engagement.
  • Responsiveness and search engine optimization go hand in hand. Search engines favor responsive websites and contribute to better search rankings and visibility.

#10. Dark Mode

Dark Mode is a design innovation that reshapes aesthetic preferences to provide practical benefits to users. It is a user interface (UI) design option that presents content on a dark background, contrasting with light-colored text and elements. This trend has gained immense popularity due to its visual appeal and the potential advantages it offers.

Above 60% of users prefer a dark mode on their devices. Websites that offer dark mode adaptability have a higher preference among the masses. It reduces eye strain, especially in low-light environments, and minimizes the contrast between the screen's brightness and the surrounding environment.

Dark mode enhancement is a sustainable solution for the future. It consumes less power on devices with OLED or AMOLED screens and contributes to increased energy efficiency.

From a user’s POV, the high contrast between text and background in Dark Mode enhances readability, making it easier for users to consume content. This leads to a higher engagement rate across websites.

Dark Mode Advancement for the 2024 season may include:

  • Adaptive Dark Mode settings that automatically adjust based on ambient light conditions or user preferences. It will provide users with a visually appealing and comfortable browsing experience, aligning with modern design preferences.
  • Custom dark mode options that offer users more control over the degree of darkness, allowing personalized experiences. It can differentiate a website or application, thus contributing to a unique and memorable brand identity.
  • Dark Mode’s integration with Accessibility Features will cater to users with visual impairments or light sensitivity.

#11. Mobile-First Websites

A mobile-first website approach involves designing and developing websites with a primary focus on mobile devices. It prioritizes the user experience on smaller screens before expanding to larger devices like desktops or tablets.

With a significant surge in Smartphone users, especially for browsing and online transactions, prioritizing mobile-first design aligns with the prevalent user behavior. These advancements lead to faster load times and improve the overall experience.

Brands investing in mobile-first website development services experience enhanced SEO results. This contributes to better search rankings, visibility, and overall SEO performance.

Mobile-First Websites development benefits brands and businesses in several ways:

  • It ensures a seamless and intuitive experience, regardless of the device, promoting user engagement and satisfaction.
  • There are over 310 million Smartphone users. Mobile-first websites cater to these audiences and accommodate the massive user base.
  • Developing for mobile-first often results in streamlined designs, potentially reducing development costs and efforts.
  • With the continued growth of mobile usage, mobile-first websites are future-proof websites, ensuring relevance and adaptability.
Source: Statista

#12. Headless CMS

With the rise of new devices and technologies, headless CMS provides a future-ready architecture that can adapt to evolving digital landscapes. Headless CMS allows content to be seamlessly delivered across platforms. This includes websites, mobile apps, and emerging technologies, offering a consistent user experience. In simpler terms, businesses can manage content in one platform and deploy it across multiple channels.

The advantage of headless lies in the decoupling of the front end and back end. It allows development professionals to choose ideal technologies for each, enabling faster development and easier maintenance.

Headless also adopts an API-first approach, emphasizing the importance of Application Programming Interfaces (APIs). It offers smooth communication between the back end and the front end.

For businesses turning to Headless CMS, the benefits are here:

  • Headless CMS enables content delivery to diverse channels and platforms, providing a consistent and coherent message across the digital ecosystem.
  • The decoupled architecture of headless CMS allows for scalable and flexible content management, accommodating the dynamic needs of the growing platform.
  • Headless eliminates the constraints of traditional monolithic CMS. It improves website and application performance, resulting in faster load times and enhanced user experiences.

#13. Server-less Architecture

Contrary to its name, Server-less architecture doesn't mean the absence of servers. Instead, it refers to the abstraction of server management, allowing developers to focus solely on code deployment and execution without the burden of server maintenance. The server end of it is managed by cloud providers.

Serverless architecture is a scalable and cost-efficient model for most emerging businesses. It grows automatically based on demand, ensuring optimal performance. Developers can shift their focus from server management to coding. This accelerates the development cycles and allows swift incorporation of innovation. The cloud providers handle operational tasks, reducing infrastructure management complexities and enhancing overall system reliability.

Going for Server-less Architecture will benefit businesses in the following ways:

  • Server-less is a cost-efficient model. Businesses only pay for the computing resources consumed during code execution and can save significant amounts.
  • With simplified infrastructure management, developers can expedite the deployment of applications, resulting in faster time-to-market for new features and updates.
  • Serverless architectures benefit from built-in redundancy and automatic failover mechanisms. This contributes to enhanced system reliability.

#14. Metaverse Integration

Metaverse integration brings together augmented reality and virtual reality under the same roof. It develops an immersive web presence enhancing the engagement features. It is an immersive 3D space where users can interact and operate like they do in the real world.

The metaverse is fairly new to the digital domain and not all businesses have access to the features. However, effectively equipped web development companies are on the move to implement this integration.

Metaverse integration will open up a whole new world of possibilities for businesses to interact with their users and make conversion happen in a jiffy.

The following business domain can benefit profoundly in the metaverse field –

  • Travel businesses can help users experience a meta-based virtual tour before financially investing in a full-fledged travel package. Metaverse makes virtual tours easy as we speak and offers a digital environment for users to explore.
  • The healthcare industry can offer world-class medical consultation within the metaverse. This means consumers can consult the top medical specialists from the comforts of home and in a clinical environment.
  • Metaverse coupled with social networks can offer a surreal experience. People can meet, interact, and participate in social settings without geographical hindrance.

#15. Internet of Behavior (IoB)

We have heard about IoT – the Internet of Things. IoB, or Internet of Behavior, is a comparatively new trend emerging in the digital landscape. This feature focuses on delivering personalized experiences to users based on behavioral psychology. The technology collects data from users' internet activities, analyzes them, and develops tailored strategies.

For a business, this feature enables creating more and more user-centric presence leading to higher conversions. IoB promises a personalized and responsive user experience for the coming years.

Source: Precedenceresearch

By utilizing the Internet of Behavior, businesses can –

  • Offer outstanding customer experience and meet customer expectations at the right place and time.
  • Align marketing strategies to customer behavior and precisely test and modify marketing campaigns for improved sales.
  • Improve the products and services to level with the competition and gain user trust and credibility.

Future Web Development Technologies for 2024

With these above-mentioned game-changing technologies – Advanced cyber security, PWA, AMP, etc. the future opens doors to innumerable possibilities. Businesses that readily embrace these enhancements will create an impactful digital presence.

For a business, thriving to make a stand in the digital arena, the prime objective is meeting user expectations. Users expect more as we move through the years – they look forward to smooth websites, enhanced experience, and security.

The web application development trends we discussed are curated to enhance user satisfaction. These trends help websites and web applications stay relevant, engaging, and user-friendly through the years.

For a soaring web development company, these are exciting times. They continue to embrace every trend tactfully to deliver better results to the brands.

As we head towards 2024, companies offering website development services will revamp their expertise to cater to the growing advancements.

The future of web development is dependent on how quickly websites embrace the development changes and the ability of development experts to offer expert upgrades.

How Web Development Trends Impact Businesses?

For a digital brand, its online presence is the epitome asset. It is the first presence the user interacts with and develops the first impression. We have already discussed how the digital domain evolves at a steady pace. In the long run, these evolutions reshape the business presence and the user’s impressions.

Each year these trends are developed to align with changing user expectations. And each year, every business readily embraces new web development trends. These businesses thereby offer an enhanced experience to the users and meet head-on with their expectations.

That is the broader sense of how web development trends impact businesses. To get a better understanding, let us break it down and split the impact across the various upcoming innovations –

  1. Business websites that will upgrade to Progressive Web Apps will experience an increased engagement rate.
  2. A website with voice search optimization will experience increased organic traffic and improved search engine ranking.
  3. AI Chatbot implementation will allow businesses to offer tailored customer service to the users, and free up human resources for complex tasks.
  4. With Headless Commerce, businesses will deliver faster and more seamless content updates.

These are just a few of the positive impacts the emerging trends will bring forth for rising businesses. There is a proven record of each of these trends' success in the industry. These trends are tools capable of reshaping businesses and placing them effortlessly into the success trajectory.

Choosing the Right Web Development Company

Whether you are planning to launch a brand new website, or revamping an existing one with emerging trends, it is crucial to choose the perfect web development company. Several companies and agencies are promising the best website development service. How do you pick your perfect match?

Google(ing) ‘web development service’ will take you so far and offer half-baked results. To ensure you do it right, we have listed 5 pointers to identify the ideal web development company for your business needs –

  1. What type of website development service do you need?

Website development service entails multiple components – from building a website from scratch to making minute changes across the presence. Before approaching for services, have clarity of your website requirements. Having a rough framework idea, or update list can offer a clear understanding to the company as well and leave no room for multiple iterations.

  1. Is the website development service compatible with your needs?

Website development is not a one-time process. There will always be room for enhancements, changes, troubleshooting, and more. A healthy, long-term relationship with your development service provider helps in the steady growth of the brand.

Not all website development companies offer the same kind of services. Ensure they offer the right set of development services you need. And since we are discussing emerging trends, ensure the company has a capable team to offer constantly evolving upgrades.

  1. How much is your development budget?

Some of the discussed trends are affordable, and others are expensive. There are several trends to explore but we cannot chase them. Take guidance from the web development company and understand their charges for each upgrade. While you can implement all the upgrades at once, determine how much you can based on your budget.

  1. Have you checked their portfolio and case studies?

Before connecting with a web development company, diligently go through their projects, portfolio, and case studies. This will give a vivid overview of their service pattern and their capability to handle emerging trends. The case studies will help you determine if a company is the right fit.

  1. Are the Review and Testimonials positive?

Reviews and testimonials speak volumes when it comes to service-based companies. As a soaring business, you would expect underwhelming work. Thoroughly go through reviews and testimonials to determine what clients have to say about their business. Also keep note, of the length of each client served.

Expert Opinions on Web Development Trends

As technologies keep emerging steadily, for a business without technical expertise, it can seem tumultuous. There is that constant feeling of being at the edge or not evolving enough with the trends. As industry experts in web development, we have listed a few pitfalls business owners must be prepared for –

  • As a business, it is crucial to be creative and not strict with development trends. Several things are evolving; it is hard to keep track or ignore. Instead of getting overwhelmed, pick trends that align with your business. Take help from your trusted web development company.
  • When developing a website for your brand, practice inclusivity. The website must offer ease of access to all users. It can sound tricky, but a reputed web development company will guide you through.
  • Embrace change with scalability in mind. Whichever, new trend you choose to implement, understand how it impacts the overall website and what it entails for the future. For instance, if your business is selling skincare, the pet-friendly trend is a scalable solution and is here for the long haul.

It is essential to keep the business website constantly maintained for optimum performance around the clock. Focus on implementing a structured maintenance plan by collaborating with your development experts.

Web Development Trends for Assured Success

We have come to the end of the blog after exploring an array of web development trends. The web development landscape in 2024 will be a thrilling space with several unique opportunities for brands and development experts

Starting from headless commerce to dark mode enhancement and server-less architecture to mobile-first websites, we have explored each. These trends come with benefits to ensure businesses stay relevant in the coming year and succeed digitally.

There are 5 billion internet users across the globe. These web development trends emerge to deliver an enhanced experience to these users. Both businesses and development companies should be ready to keep up with the trends. These trends will ensure a competitive edge within the industry and grab a leading position.

Webskitters Technology Solutions Pvt. Ltd., is a leading web development company offering top-notch website development services to multiple brands across the industry. With years of experience in developing scalable business websites, we understand the vitality of staying ahead of technology trends. Our expert team of developers offers tailored services aimed at creating an enhanced business presence that stands out.

Talk to our experts today!

Atanu Sarkar

Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.