5 Deadly UX Mistakes That Hurt Your Website Conversions

Have you ever visited a website that’s full of ambiguity and extremely slow? We all have been there and frustrated ourselves! It’s like entering a dark, unending tunnel without a flashlight. This is nothing but the epitome of poor user experience, a result of UX mistakes.

As a business owner, we’re sure that you don’t want your prospects to enter a perplexing void full of UX errors. They will get annoyed and may never return to your site, affecting brand reputation and customer loyalty. What’s the solution? Consulting exceptional UX design services.

You will be surprised to know that an outdated web design may still work but not a poorly designed site. Users become extremely agitated by poor UX designs. You don’t have to make your UX design smart. However, you have to try the best to make it accessible and easy to understand. A good design is not that’s aesthetically pleasing but the one that answers user queries in the easiest way possible.

Before formulating and implementing an exceptional UX design, you have to chalk out the UX mistakes first. You don’t have to look anywhere else for that.

In this blog, we have compiled the 5 most deadly UX mistakes that will kill your conversions. We will also discuss why fixing the UX of your website should be your top priority. Before everything else, we need to know why exceptional UX matters for businesses. So, without further ado, let’s get to it!

Why Exceptional UX Matters?

When we talk about UX (User Experience), the term UI (User Interface) often comes up as a closely related concept. No matter how synonymous they sound, they are entirely different.

Let’s try to understand the difference through a ketchup bottle.

User Interface (UI): This is the feel and look of a ketchup bottle like the color, label, shape, design, and outside texture. UI is everything about making the product aesthetically pleasing.

User Experience (UX): User experience or UX goes much beyond the appearance of the bottle. It deals with its usage and how you experience it during the interaction. It entails the ease with which you open the bottle, taste and consistency of the ketchup, and your overall satisfaction. UX ensures that your journey with the ketchup bottle, from start to the finish, is seamless and makes you happy.

So, user interface deals with the aesthetic appeal of the product’s interface while user experience (UX) includes covers the customer experience throughput the journey. It guarantees that the interactions are intuitive, meaningful, and relevant to the customer needs and expectations.

But, why does an intuitive UX matter? Let’s look at the goals of an exceptional UX design!

• Accessibility: You have to design the UX by considering everyone. The true meaning of accessibility is to make business services and products usable for everyone, even those with varied abilities. It entails adding features that meet the different expectations and needs of users, so everyone can smoothly use and access the product with ease.

• Usability: You have to keep it simple, short, and understandable, all while making it engaging. Usability entails reducing usage barriers while ensuring that the visitors can accomplish the tasks easily with enhanced satisfaction.

• Utility: Make it as useful as possible. Utility revolves around guaranteeing that your product can do the task it is intended to do without any sudden complications. You have to understand your users and make features that cater to their needs.

• Delight: Sprinkle a little bit of joy on every user interaction. Delight involves the creation of user experiences that evoke positive user emotions. This can enhance brand loyalty by exceeding user expectations.

Let’s try to understand these goals through a banana.

Imagine a banana that you bought. Is the banana unripe or ripe? Is the peel easy to remove? These are part of the accessibility of that banana. Is the banana easy to eat without further complications? Usability answers that question. Why eat a banana? It is because it provides instant energy and nutrition. These are the utility of that banana. Do they smell and taste great? Does this banana come with biodegradable packaging when you buy it? Delight ensures that!

5 Deadly UX Mistakes Killing Your Conversions

Now that we know all about the goals and relevance of an outstanding UX or user experience, let’s walk you through the top 5 UX mistakes that can impact your conversions negatively.

1. Imbalance between Functionality and Aesthetics

You cannot compromise with either the aesthetics or the functionality. This is one of the major UX mistakes. Both of these aspects should go hand in hand with a great UX design.

If you emphasize one, while ignoring the other, you burden yourself with the risk of customer frustration with either poor functionality or a bad visual experience.

However, a slightly increased prioritization is needed when it comes to functionality over aesthetics. An extraordinary product visual is important, but if it doesn’t work as intended, you lose the game to your competitors.

Don’t agree with us? Here’s an example. Let’s take a look at Craigslist. One of the most visited websites globally has no logos, banners, or images. It includes links only those users have to click to get the required information. Even, the usability design of this site hasn’t changed much since 1995. However, this doesn’t impact the site’s popularity. The link-based UX may frustrate modern users, but its functionality supersedes its aesthetic absence.

(Source: Craigslist)

2. Ignoring User Feedback and Needs

There is no denying that the user is the king when it comes to UX design. Don’t fall into the pit of thinking that you know much better than your customers. Moreover, don’t delude yourself into thinking that you’re a user. That’s one of the biggest UX mistakes that can harm your business.

Along with user research, you have to seek their feedback seriously. This will help you bridge the gap between your delivery and user expectations and requirements.

You have to design a UX by prioritizing each and every step of the customer journey. Optimizing the UX based on customer reviews and feedback is a must to build a high-conversion website. Constantly optimize and improvise your design, so that it offers an unique yet smooth solution to the user pain points.

Even tech giants like Apple provide extensive website feedback forms to identify errors, bugs, and issues on their websites.

(Source: Apple)

3. Overlooking “In-Between” States

In the world of design, things don’t always turn up as expected. An exceptional UX design predicts unintended circumstances just like the ideal scenarios.

Just don’t think about the beginning and the end, consider the in-between states as well. Overlooking this can act as one of the major UX mistakes you can make.

Imagine a user who is signing up for a free trial on your website. In case everything goes as planned, the UX design entails the initial “form page” and the final “success page”.

However, unplanned things happen. So, you have to consider those circumstances:

• What will the visitor see while signing up?

• What if they forget a field when filling up the form?

• What is displayed on the screen if a user submits the information but has exhausted his/her free trial?

• What do they see during an error?

Let’s take the last case for example. In case of a 404 error, you can evoke positive emotions among your visitors to take action and engage with another page instead of showing a bland 404 page. Don’t believe us? Let’s see an example.

(Source: Pixar)

This way, you can delight your visitors with something engaging and interactive, even in the most uninteresting circumstances.

4. UX Writing as Irrelevant

Although UX writing isn’t an essential part of product design, it’s the core of UX design and user experience. Thinking the UX content to be irrelevant is one of the UX mistakes that kill conversions.

Written UX content that’s done as an afterthought can be devastating when it comes to bridging the gap between UX design and user needs. This can even be catastrophic, especially if the writer produces content using half or incomplete knowledge of the business product.

How do you mitigate this issue? Prioritize UX writing and share insights with the UX writers at every stage of product development. This ensures engaging and intuitive content by helping the writers understand the placement of content in the final design.

(Source: Duolingo)

If you want to check out an amazing UX writing, you can check out the site for Duolingo. It is a language-learning web app known for its outstanding UX writing. Crisp, to-the-point, and interactive elements are what make it one of the most popular websites in its domain.

5. Too Much Information to Suffocate the User

One of the common UX mistakes that business do is overwhelming the user with too much information. We know that you want to inform your visitors and prospects with as much as information as possible.

This instance suffocates users with too much data to gulp down, making them drive away to your competitors. Data or information overload can confuse the prospects, leading to higher bounce rates. We aren’t saying you have to provide insufficient information to your prospects in any way. However, a balance should be maintained between information relevance and conciseness.

The first frame of the site or app shouldn’t contain too many elements. This can perplex the users when it comes to starting accessing the information. They will disengage and will drop off, leaving without learning much about your business.

So, try to start with important need-to-knows about your product and make the content sharing digestible. A good UX design is what makes the user understand your service or product in a minimal way.

Let’s look at the example of Nike when talking about information conciseness. The website showcases its product concisely, without leaving out any relevant data.

(Source: Nike)

Why Fixing UX Mistakes is a Top Priority?

UX design influences user interaction and brand perception. So, fixing UX mistakes should be a top priority for any business. In this section, we will discuss the reasons why an intuitive and engaging UX design is crucial.

1. Improved User Satisfaction

The core objective of UX design is to enhance user satisfaction so that you can turn those prospects into loyal customers. Making a website enjoyable, interactive, and functional can ensure positive user engagement and interaction.

3. Aligning Design with User Data

User research is an integral part of product and UX development. Comprehending user behavior, motivation, and needs can make UX designers design something that truly resonate with the target audience.

3. Mitigation of Usability Issues

Usability testing enables UX designers to address problems early in the website or app development phase. This testing can guarantee informed decision-making and suitable adjustments to the UX. Usability testing and implementation can skyrocket user satisfaction, reach, and conversions.

4. Improved Business Outcomes

From the above discussion, more than anything, designing a well-crafted UX by avoiding UX mistakes can positively impact your business results. It can skyrocket your conversions and user retention.

5. Maintains Competitiveness

In this rapidly evolving technological world, UX designers should constantly adapt to the designs as per preferences and trends. This continuous adaptability keeps the site and the app relevant, competitive, and user-friendly.

Webskitters Technology Solutions: Outstanding Web Design at your Fingertips!

The UX functionality and design can make or break your business. You only have a fraction of a second to impress your visitors and leave a long and lasting impression on your customers. This way you can navigate these users towards taking meaningful actions.

By avoiding these deadly UX mistakes, you can revive your conversions and boost it. Remember, when it comes to UX, there’s no set of rules about how to engage and interact with your visitors. You have to constantly improvise and experiment to make something click.

Are you looking for exceptional UX design services? Worry no more as Webskitters Ltd. is here!

Webskitters has a pool of top 1% designers that thrives on creating an aesthetically pleasing and engaging user experience design to maximize website conversions. Explore our exceptional UX design services personalized to adapt to your business requirements. Our specialized services of UX design for conversions can transform your vision into a stunning digital reality.

So, don’t wait! Rely on us and let’s make something extraordinary together.