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Atanu Sarkar
October 24, 2019

Table of content

“To search is to Google and to Google is to search”.

The success of Google is evident when the company has made its name on the page of the dictionary as a verb. Two genius researchers, Larry Page, and Sergey Brin founded Google organization from its parent company Alphabet Inc. They started the journey as a search engine and witnessed a huge success within a few spans of years. The rapid growth of Google has triggered a chain of products beyond Google’s core search engine. It offers services like, Google Docs, Google Sheets, Google Slides, for work and productivity, Gmail, for email, Google Calendar, for time management, Google Drive for cloud storage, Duo, Hangouts for instant messages and video chat, Google Translate for language translation, Google Pay for financial transaction, Google Fit for health and fitness tracking, Google Maps, Waze, Google Earth, Street View for navigation and mapping, YouTube for video sharing, Google Keep for memorandum, Google Photos for photo organizing and editing. The company has also flourished in hardware services from 2010, it started its partnership with major electronics manufacturers in the production of its Nexus devices, and it also released multiple hardware products like smartphones: Google Pixel, smart speaker: Google Home, wireless router: Google Wifi, virtual reality headset: Google Daydream.

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It took 18 years for Google to acquire the milestone to create a market capitalization of almost $530 billion. Google’s original business was to create algorithms for people to sort quickly through the growing amount of content uploaded online.

How Google started?

Back in 1996 when Larry and Page inaugurated the foundation, they named it ‘Backrub’. Later they decided to name it as a misspelling of the term ‘googol’. This term indicates a mathematical significance, representing the number ‘1′ followed by a hundred ‘0’s’. As the name suggests, they aimed to organize an infinite amount of information put on the internet through their search engine. Among the initial investors, friends, and family it raised around 1 million dollars. It allows them to commence their own shop in Menlo Park, California. Round the year Google already caught the attention of Silicon Valley. A renowned faculty of Stanford University was impressed with their business idea and agreed to invest $ 100,000 in the name of Google Inc. After some extra investment by the end of 1998, a new record of $25 million of funding was declared, with major investors which include venture capital firms Kleiner Perkins and Sequoia Capital. You would be surprised to know that, this American multinational technology company, which owns more than seventy officers in fifty different countries, started their journey from a garage in California. They operated their start-up journey for 8-10 months from that rented garage before shifting to a proper office space in 1999.

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(The Google Garage from where the foundation started)

Susan Wojcicki, the present CEO of YouTube was the 16th employee of the organization. As being a keen researcher, the two founders wanted to sell Google Inc., to pursue their careers in the academic field. However, they dropped down the idea after a few tries of fetching genuine buyers and started looking for investors. It took almost five months to find suitable investors to continue the business. Google AdWords, pay-per-click service played a pivotal part to give Google this propitious position, on which it is standing now. In 2002, Yahoo started a search engine service to compete with Google and rejected the latter’s proposal into investing for Google Inc. 2001 was a golden year for Google, when they launched Google AdWords and Google plugin. In 2004, Google had more than 800 employees and the founders of Google shifted to a new office, Googleplex, in California which is considered as Google’s home. From their new home, they launched Gmail and Picasa. After the two founders of Google, the Indian engineer Sundar Pichai came into the limelight in 2015. Since 2004, he was working as the VP of Product Management, where his team was developing Chrome, Google’s native web browser. This Indian American business executive has made Google reach the next level, by introducing extraordinary services, other than their core objectives. The glorified contribution to the company is Symbolizing New India with Google New CEO Sundar Pichai.

The surreal success story of Google:

Google is undoubtedly one of the pre-eminent inventions in the history of the IT industry. It has transformed the way people used to look for information. Life has become easy for this existing generation with the help of Google. People can access a world of information by just a single search. Most of us use Google so frequently, like we drink water, starting from the nearest ATM or restaurant to translate foreign language to regional language.

Google is the synonym of search

Google started its business by creating algorithms that are to help people to search rapidly among the huge content being stored online. They commenced building algorithms that would score the content against specific criteria. These included content from stalwart sources and standard measured like keyword frequency and page titles. These mentioned matters collaboratively responsible in a PageRank, which decides where a site would place on a specific query. Using this scoring method Google has earned its superior position by catering more accurate search results than other existing search engines in the market. This algorithm factor is being constantly tweaked and updated to give a better user experience.

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Google has two components: the search engine and the self-serve ad network. The former is preferred by most people in the world and the latter generates revenue of the search engine and the digital assets the company owns. Google uses it to pay for the upcoming new services they aim to provide.

September 2019 Core Update:

Google has announced that there is no fixed policy for the SEOs and the algorithmic update will roll out every now and then. Thus, Google SEOs never sit idle, they constantly make site changes to help their clients to deliver more positive results from the ongoing updates. It is very essential to conduct a detailed audit through the lens of core updates. It is the ultimate way to avoid a range of problems that could be contributing to negative influence. However, there is definitely a hope to avoid the negative influence and chance to increase during core updates. It takes a lot of research and objective to meet the targeted result. That is why it is extremely important to acknowledge all potential quality problems. Sometimes it resulted in extreme fluctuations, enormous gains during the next update or massive drop.

The Dawn of Global Village

As of June 2018, 55.1% of the population of the world has access to the internet. Google holds 92.21% of the search engine market share and established its hegemony over the world. Presently, Google processes more than forty thousand search queries per second, which means over 3.5 billion searches per day and almost 1.2 trillion searches worldwide. According to a recent report, Google search engine found more than 40 trillion innovative URLs on the web, which processes 200 billion searches every month.

Google has not limited its aim to serve as a search engine. They overwhelmed the consumers by inaugurating a plethora of services related to the internet. Google Inc. has contributed to our society in numerous ways with its ingenious ideas and advanced products. With its search engine, people get all the information at their fingertips. Cloud storage has bestowed a hassle-free service which in turn has impacted business escalation. Google Maps is another revolutionary invention, which has eased to find any location on earth.

The sky is the limit:

To establish transparency Google published information to remove content from its products on the requests of Government. To enhance the deployment of renewable energy, Google made its first investment in a utility-scale renewable energy project. It is acclaimed as the ‘number one Company’ by “Fortune”. CNN Business reported that Google and its parent company now have more than 103,549 employees. The Street View feature is presently running in more than a hundred countries. It has 28 million miles of photographed street visions. The usefulness of the function doubled its popularity. It includes 360-degree views of the Mount Everest base camp. It takes more than two hundred facts into their account to cater to the best result for all search queries in a fraction of second. It has the world’s widest network of translators which enables the users to translate almost 345 different languages.

Google is introducing incident record functions on an iOS mobile platform which will let users report road incidents to speed traps and also obstacle direct from the devices. This function was already incorporated into Android users and received positive support from the consumers. That’s why this popular feature is decided to bring to iOS as well. The search engine giant also extends new types of road hazards that can be reported via its incident feature (like lane closures, construction reports, disabled features, and objects). So that you can plan accordingly, knowing these potential obstructions on your way. It presently offers more accurate voice guidance and verbal announcement for walking trips. The features are incorporated for visually challenged people, available in English in the US and Japanese in Japan on Android and iOS. Google’s latest steps provide the consumers with a more secure user experience with additional protection options on Google smart devices like Google Home. Google’s new Pixel models are designed with services of advance Google Assistant and other Artificial intelligence. Thanks to Google for introducing more private user experience in the newly introduced devices. Google’s new facial recognition unlock feature will not share the details to the Google servers to process the action.

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Presently Google has unveiled a new appearance for its mobile search result. It provides sites a new way to highlight its own branding instead look like the general blue link. With a new search, the source for the search results comes up on the top including the site’s own logo. The website branding will aid web searchers to comprehend where all the information is coming. The word ‘Ad’ used to appear in a small green box over the source link. Now, it comes in a bolded black font where the website icon is also highlighted. It says that over the next few days, this new design is rolling out first to mobile users.

The mind-blowing facts of Google:

This company now has it’s headquartered in Mountain View complex in Silicon Valley. It is indeed a long way from the garage where they first started their journey.

If you search ‘atari breakout’ in Google images section, you can actually play the game. Give it a try. is the most visited website in the world.

In 2006 Google purchased YouTube for 1.06 billion in stock.

Google employees get death benefits which say the spouse will get 50% of the given salary each year for 10 years.

Google has impacted on language. It is not only a company but also made its name as a verb in 2006.

They have a separate dog policy where employees can bring their dogs and play across the campus.

Google treats its employees with parties and outings during summer.

The executive officers arrange a face to face discussion with all employees on Fridays, where they can clear their queries related to the company.

All employees have access to volleyball courts gyms, outdoor sports park at Mountain view campus.

Google Inc serves three meals a day to every employee at Google’s Mountain View Campus.

Employees get healthy bonuses and stock options with a salary of an average of $140,000.

They can engage themselves in desired departments and teams. The work atmosphere is very flexible and friendly.

Google Inc has their personal tech support team which is available 24×7 to assist the employees with hardware and software issues.

Transportation is completely free for each Google employee they have access to a free shuttle bus to attain office.

They have indoor rock-climbing walls by well-known architects with amazing views.

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Atanu Sarkar

Atanu Sarkar, the Founder and Chief Executive Officer of Webskitters Technology Solutions Pvt. Ltd & Webskitters LTD has strong data analytics, business development and entrepreneurship skills. He keeps himself updated about latest technological innovations in his past time and encourages his team to incorporate new technologies and move beyond the defined boundaries of design, development and digital marketing. His inquisitive nature constrains him from flattering any limits and that’s made him a successful entrepreneur, a great leader for his team and a wonderful human being.