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Ayan Sarkar
September 23, 2016

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After nearly a two year wait, the penguin Google algorithm have been updated again. This will surely come as a huge blow to webmaster making this the major release with Penguin 4.0. In this type of release, this one is the last release as Google now says that Penguin is the last signal well within the core search algorithm.

All About The 4th Major Release Of The Penguin

The algorithm Penguin was filter designed for capturing sites which are said to spamming the search results of Google working very like the basic way Google’s regular spamming systems might not notice. Introduced in the year 2012, this update has operated right on periodic basis.

This Penguin will run filter and easily catch sites which are said to be spammy.  In fact the algorithm was so important that sites will remain penalized even if they improved or changed till the filter ran which can sometimes take nearly months.

The last update of Penguin 3.0 is said to have happened on October 17, 2014. Any sites hit by it will surely have waited for nearly two years with a chance to be free.

Well the long delays are now certainly a thing as with the latest release of Google, Penguin becomes real-time. As Google are re-crawls as well as re-indexes pages which are happening constantly, these pages will surely fall under the Penguin filter. Pages can easily be caught or freed by this Penguin as the part of this regular process.

As Per Google:

The data is refreshed is real time which means that the update will roll out faster taking effect after the page is re-crawled and re-indexed by us

Penguin Updates Becomes More Page Specific

As per Google, this update is much more granular. From the post released by Google, Penguin is certainly granular devaluing spam by making an adjustment of ranking right on the spam signals instead of affecting the complete website.

The previous updates of Penguin penalized your website. But since this update is more specific, it is now page specific. But it does not only mean that it affects pages.

The interpretation of the update may be that it might have affect on specific pages or may impact certain side sections with the other pages kept fine.

Has The Update Rolled Out?

Well the real time update is not fully live at present but as per Google, the update is rolled out. The exact time is surely not mentioned by Google but as per Google, it will surely not take long maybe a couple of weeks.

How Will You Know If Your Site Was Impacted By Penguin 4.0?

Now if your website was hit by Penguin 3.0 and there is no chance of recovery then there are chances that you are still impacted. After the update have fully rolled out and check the analytics to see if there are chances of recovery.

The difficult part will be that some part of the page or some sections will be affected so it will make it difficult for you to know which page or more especially which section is affected Spammy Update.

The next thought which will bother your mind is that how to save your website from the update before it is rolled out.

Steps To Save Your Website From The Latest Penguin Update

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A penguin penalty is certainly related links as well as anchor text. This will certainly include the external links from the site with the incoming link along with the variation in anchor text.

Here are things which should be implemented to save your website from the recent roll-out of the penguin update:

  • Increase Distribution of anchor text

Well some micro-niche websites got hit due to the distribution of anchor text. There are various digital marketing experts who use keywords well within anchor text for getting quality backlinks.

Try working on the diversity of link to save from the Penguin update.

  • Quality of link

Well if you have used paid services for getting backlinks then it is high time you check those measures to avoid getting penalized by Google Penguin Update.

  • Check Google Webmasters tool

Well as suggested from the name itself, Google Webmaster Tool is surely an official product of Google. Make use of site’s details to check your SEO status in details.

  • Avoid Building Unusual Links

The affect of outbound link in SEO is something which every blogger should know. Avoid getting back-links from guest posts. Backlinks which are not related to the blog topic are surely considered to be spammy by Google and certainly unusual. Stop creating them.

  • Keyword Density

Keyword stuffing is certainly very harmful for your website. Stop doing that as it may affect website. Maintain a keyword density of 1.5% and make the write-up as genuine as possible to avoid getting penalized by Google Penguin Update.

To save your website from the wrath of Google Penguin 4.0 algorithm update, opt for expertise ethical ways of search engine optimization to avoid getting penalized.

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Ayan Sarkar

Ayan Sarkar is one of the youngest entrepreneurs of India. Possessing the talent of creative designing and development, Ayan is also interested in innovative technologies and believes in compiling them together to build unique digital solutions. He has worked as a consultant for various companies and has proved to be a value-added asset for each of them. With years of experience in web development, product managing and building domains for customers, he currently holds the position of the CTO in Webskitters Technology Solutions Pvt. Ltd.