Why SEO Matters for WordPress Websites: Core Benefits Explained

According to Forbes, around 700 million users now use AI search. A new WordPress plugin, LovedByAI, seeks to democratize AI SEO. Plugins have always been one of the core WordPress SEO benefits, among others.

However, experts have been divided again and again on this question: Is SEO dead?

SEO isn’t dead, but evolving. While traditional SEO is being reshaped by AI-driven approaches like AEO, GEO, and voice search, both methods currently coexist and complement each other. WordPress SEO plays a key role in this evolution by enabling better crawlability, user experience, and sustainable organic traffic growth through a blend of conventional and emerging SEO practices.

Let’s explore all that and more in this blog.

Is SEO Dead?

Conventional SEO is on the brink of collapse. That vacuum is now filled by emerging SEO practices such as AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Voice Search Optimization, and more.

So, if you are asking about the death of conventional SEO (specifically), you might be somewhat right. However, if you are thinking of the whole SEO process, it’s nowhere near being dead.

SEO has evolved a lot (and is still changing). That’s why we love to call SEO Search Everywhere Optimization instead of Search Engine Optimization.

Do you want to know more about emerging SEO strategies, AEO, and GEO? You can check out GEO vs SEO: The Ultimate Battle for Web Traffic Dominance.

Here are some SEO statistics that show SEO is evolving with AI, rather than being dead:

• 74% of recent digital content is produced with Gen AI

• 56% of marketers use or implement AI for their companies

• 60% of companies are using Gen AI in their marketing efforts

• 65% organizations report that they are getting better SEO outcomes with AI

Does that mean that conventional SEO is dead and AI-driven SEO is replacing it? Let’s look at some other data.

• 66% users predict that traditional SEO will last for 5 years before AI SEO takes the lead

• 44% of marketers are still waiting for the right moment to integrate AI when it becomes stable

• 88.1% of user queries that trigger Google’s AI Overview have informational intent. And, only 1.43% has navigational intent.

While the former stats show the rise of AI in SEO, the latter ones show the need for conventional SEO practices. A perfect SEO strategy should be a blend of both approaches.

AI market instability, the lack of desirable outcomes, and the alignment of AI SEO strategies with a single intent can be attributed to the need for traditional SEO.

In a nutshell, SEO is evolving, and none of the approaches is dying or replacing the other. Though emerging SEO practices are dominating the search landscape, conventional SEO strategies are here to stay.

Now that we have established that SEO is far from dead, let’s explore why SEO is essential for WordPress.

What is SEO for WordPress?

WordPress SEO is the process of optimizing a WordPress site to rank much higher in search results. This concept is excellent for attracting organic or unpaid traffic to WordPress websites.

Do you want to know more about WordPress Optimization? You can check out: Ultimate WordPress SEO Guide to Rank Higher on Google.

Before discussing the benefits of WordPress SEO, we need to define what organic traffic is.

What is Organic Traffic?

Organic traffic refers to the number of visitors who land on a website without any paid strategies. It is generally considered the holy grail of internet visibility.

When someone searches for a topic, search engines like Google, Yahoo, or Bing return results. There is a mix of sponsored and non-sponsored results.

In case your content or website link ranks at the top in the non-sponsored results, a lot of users land on your content. That set of users who click your link and land on your webpage is referred to as organic traffic.

Fun Fact: Only 9% of users scroll to the end of the first SERP for their query.

That’s why ranking at the top of the result page is exceptionally crucial. And, you can attract massive organic traffic if you can do that with WordPress SEO.

Why Enhancing the Organic Traffic with WordPress SEO Matters?

• Inexpensive: Cost-effectiveness is a significant benefit of attracting organic traffic through WordPress SEO. You can gain more leads than paid content without incurring much cost.

• Trust and Credibility: These unpaid content pieces are more credible to users than paid or sponsored results. This leads to a higher conversion rate and engagement.

• Sustainable: Unlike sponsored or paid ads that stop generating traffic after a certain point in time (or when the budgets go tight), the organic traffic stays and generates traffic for a longer time.

So, WordPress SEO helps with your organic traffic, which has its own set of benefits.

We have to see whether WordPress is a desired launchpad for your site if you want to incorporate SEO for your business website.

Is WordPress Good for SEO?

Yes, WordPress is an excellent platform for integrating both traditional and emerging SEO practices. For that reason, it is one of the most popular CMS choices for content marketers.

The WordPress websites garner substantial traffic. SEMrush reports that WordPress receives 2.4 million global searches per month.

Let’s see why WordPress is such a good choice for SEO and content marketing professionals.

1. WordPress Helps Crawlers

Crawlers are small, automated spiders that crawl webpages and determine whether the content matches the user query. If it does, the crawler indexes the webpage into the search engine.

But crawlability depends on the code structure and content quality. If the webpage’s underlying code is messy and complex, crawling can be problematic. This will lead to poor crawlability, which in turn reduces the chances of indexing. Ultimately, that leads to poor visibility of your website.

WordPress websites are designed with simple and readable code. Plus, a standard code is used in all of the webpages of a site. This helps the search engine crawlers find, understand, index, and finally rank the website.

2. Website Speed in WordPress

Although website speed isn’t a direct ranking factor, it’s part of the CWVs (Core Web Vitals) that make webpages faster and more user-friendly.

If you want to know more about Core Web Vitals and the importance of website speed, you can check out, 10 Core Web Vitals Optimization Tactics to Skyrocket Your SEO.

A speedy website leads to higher conversion rates and lower bounce rates. This can make a massive difference to your website’s visibility. Typically, the WordPress sites are lightweight and fast. That’s because it uses minimal resources.

If your WordPress site is running slowly, it’s because your CMS isn’t optimized.

3. Social Media

Today, SEO is not just about website content. It includes social media content as well. That’s why we call it Search Everywhere Optimization. So, marketers are now aligning their SEO strategy with their SMO efforts.

Moreover, social media provides insights into your website or brand’s performance. You can even build a direct, meaningful connection with your audience through social media.

WordPress is one of those Content Management Systems that allows you integrate your social media content with your website. You can even merge campaigns on social media with a WordPress website.

WordPress is your best choice for incorporating both emerging and traditional SEO practices. You can get a wide range of WordPress Plugins that you can use to make your website stand out with exceptional SEO strategies.

What are the Core WordPress SEO Benefits?

Now comes the moment when we can finally explore the WordPress SEO benefits. It has a plethora of benefits. Here we will discuss some of the most important ones.

1. Enhanced Online Visibility

A website can be beautiful and appealing. But it can never reach its full potential if it doesn’t reach its target audience. That’s why online visibility is paramount.

Enhanced online visibility will lead to increased organic traffic. This is only possible if you adhere to both traditional and emerging SEO practices. WordPress SEO enhances the visibility of your webpages in SERPs.

2. Exceptional User Experience

SEO is not just about keywords and rankings. It is more about creating content that aligns with the user’s intent, along with other factors. The crux of it is that WordPress SEO is all about enhancing the user experience.

When you improve the content quality along with the structure of your WordPress website, you can make your site user-friendly. All these can be done with WordPress SEO. This leads to better user satisfaction, enhancing the UX and business reputation.

3. Cost-Effective Method

There’s no denying that WordPress SEO is much less expensive than other forms of paid advertising. Aside from being long-term and sustainable, it is also more affordable. This maximizes your ROI if done correctly.

4. Boost in Organic Traffic

We have already discussed how valuable organic traffic is. Unlike other traffic sources, organic traffic is more active and focused. Moreover, the traffic you attract organically is more diverse, resulting in greater exposure and brand awareness.

WordPress SEO can help you attract more organic users or prospects who can be captivated by your extraordinary content and aesthetics.

5. Increased Trustworthiness

Users tend to trust websites that rank organically at the top of the SERPs more than sponsored websites. High-ranking sites are deemed more authoritative than lower-ranking ones.

You can easily achieve this improved ranking through WordPress SEO. It not only increases the site’s credibility but also the brand’s reputation. This way, your business can gain a competitive advantage.

Final Thoughts

WordPress is one of the most powerful platforms available to marketers today. Be it informational sites (personal blogs) or websites of e-commerce companies, you can easily make one through customization options and a wide range of WordPress plugins.

With WordPress SEO, you can do anything and everything that is needed in today’s emerging SEO field. But you need to know how to optimize the site and incorporate useful plugins. If you can do it correctly, there are a lot of WordPress SEO benefits.

But, without proper execution, your WordPress website can get lost in the digital noise. Don’t know how to properly execute WordPress SEO? Webskitters is here for you.

Book a call with us and let us help you on this journey.

FAQs

1. Is SEO really dead?

No, SEO is evolving with AI-driven practices, not disappearing.

2. What is WordPress SEO?

It is the process of optimizing a WordPress website to rank higher on search engines and attract organic traffic.

3. What is organic traffic?

Organic traffic refers to visitors who land on your website through unpaid search results.

4. Is WordPress good for SEO?

Yes, WordPress is SEO-friendly due to its clean code, speed, and plugin support.

5. Why is WordPress SEO important for businesses?

It improves visibility, builds trust, and delivers long-term, cost-effective traffic.