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Successful Adwords campaigns are carried forward by a successful bidding process. Bidding helps you to correctly choose revenue driving keywords and specify other areas which bring in high profit. Now, very soon Google will roll out revamped automated bidding processes for Adwords. This year further Adwords updates will simplify formation of bid strategies which will perfectly align with performance goals.

Recently many Webmasters and SEOs have reported big changes in ranks at Google. Its reply regarding all these hue and cry is because of ongoing updates for its Core Algorithm. Removing shroud of mystery Google’s Garry Illyes said that these are changes in ‘core algorithm’ and ‘not penguin’. As Webmasters are curious to see which expected Penguin updates will hit the platform- as it is expected to do so early this year- noticing some changes in overall rankings many people quickly react and term this to be Penguin update.

Since India-born Sundar Pichai became the Google CEO among many other speculations one of the most interest generating was naming ways of its Android versions. Why should be names based upon only western sweets? Why not Indian sweets’ names be included or for that matter from any other country? Jellybean, Kitkat, Lollipop and now Marshmallow. The naming style is really controversial. However, Google may soon give up such an idea and may come up with an interesting alternative.

The CEO of Google Sundar Pichai is in India. This is the first overseas trip to India of this India-born CEO of this big US technology giant. Well the top executives from Google as well as Youtube have talked about the plans for the company for India. Here are some of the key takeaways which should be focused about what Google CEO has said.