In this hi-tech world of advanced technologies and new and unique developments, there is a great need for every enterprise to excel in their business and to connect with their customers in every possible way. A large number of significant gateways have developed around the market which promises to help the enterprises to meet their business objectives and to stand with their head tall in the market.
One of the significant factors which businesses are focusing upon essentially is the need to grab the attention of the customers. It is a known fact to all that the entrepreneurs and the marketers together sit for a mind-boggling session and come up with some alluring and excellent strategies which seem to be lucrative enough for their target audiences to turn them into the prospective customers.
A well-developed strategy required thorough and in-depth research about the market, which must include the following information:
Hundreds and thousands of findings can be conducted in order to get the best of the result and thorough research about the market, but it is only a comprehensive finding which proves to be ideal for every business. Every point in the above-mentioned list gets significant focus from the marketers and the entrepreneurs, except the last one. People generally believe in adopting every kind of latest technologies and modern techniques that make them stand apart from their competitors, but they neglect its impact on the visitors or lay very little focus on the way the website visitors or the target audiences will react to the same.
When it comes to the online businesses, the most important thing that plays a key role in deciding whether the business will grow or will face significant failure in the market is the page speed of the website. “Don’t Test The Patience Of The Visitors” is the key that works here. Not everyone is aware of the significant role which the page speed plays in attracting new traffic, retaining the old one and in helping the website to do a good business.
Many a times, page speed is often confused with site speed. Site speed is the speed of the website or the time that it takes to load the entire website, whereas the page speed is the measurement of the time that a page takes to load entirely. Page load time is the duration between clicking the link and displaying the entire content of a web page on a browser.
It is an integral part in the recent years to help the businesses to attain great traffic to their website, something that they had always desired for. The quickly a page of a website loads, the efficiently it can attract the target audience.
There are three core aspects which are necessary to understand the page speed in the context of user experience and the performance of the website. These aspects include:
The speed of the page subsequently impacts the search engine rankings of the website and hits the traffic negatively. Paired up with other website performance metrics, the page speed plays a key role and thus should be focused upon essentially.
The metrics of slow differs from person to person. Some people have more patience than others, which enable them to wait for a page to load for a minute or alike. But, not everyone is equipped with the same kind of patience. In general, anything that is slower than the blink of an eye- 400 milliseconds is slow.
The engineers of the leading search engine, Google have discovered that if the page load time is longer than 0.4 seconds, it is long enough for the website to cause users to search less for the page, and gradually decreases the popularity of the website.
With The advancement of technologies and innovations has helped the modern technologies to come a long way in improving the internet experience for the users. In the cyber world of 1990s, internet due to the over-crowded network was often labeled as the World Wide Wait, but the new innovations have changed the entire landscape and have brought about revolutionary changes in the world of internet.
The current generation of online businesses has all resources available at their doorstep which helps them to deliver content instantaneously to their visitors. It also equips them with necessary resources to leverage the speed-optimized websites and pages that deliver the best user-experience to them.
For the businesses that don’t mend their ways according to the new technologies and does not optimizes the speed of the pages of their website would experience 1 in 4 visitors who would abandon the website if it takes more than 4 seconds to load in any electronic devices.
According to the statistics, 46% of users tend not to visit a poorly performing website again. 74 percent of mobile-users will switch the website if it doesn’t loads in 5 seconds. Based on this statistics, it can be said, that the website owners have mere 5 seconds with them to engage the visitors and turn them into a wonderful customer.
Delay in every one-second in the page load time could lead to $1.6 billion online losses for leading online merchants which include Amazon. 47 percent of ecommerce customers expect the page to load in less than two seconds. It has been found that 40 percent of the traffic of an ecommerce website abandons the site at the third second of waiting. This has led the website owners to focus more on the page speed and optimize it to the fullest in order to get the best of the market attention.
When the speed of the page increases, the website-owners can see its reach expanding at a great pace and might also prove to be a way for them to reach the height of success excellently.
Customers, existing and new, get frustrated and disillusioned with the website if they find that it will take ages for the pages to load. Whether you agree or not, this is one of the key reasons why exit rates of a website starts to climb to a great level. The problem with web pages that load slowly is that people will not wait for its loading; they will simply cut off the tab and will never return to the site again.
This is the reason why the page speed becomes immensely important for every online business. It causes your business to lose conversions and also takes away the existing customers. The page speed always plays a key role in instigating the customers to engage with the business and to get the right kind of solutions at the right point of time.
Page speed is extremely important to ensure that the customers get a positive user experience. This in return promises to lead to an increase in conversions. Whether the website offers content, products or services, when the visitors will be able to move around from one page to another flawlessly in no time, then they will be content to the core and will come back to the website over and over again.
Google has formally included page speed as one of the reasons upon which depends the ranking of a website in the search engine. It is now focusing more on the people to have a wonderful experience while surfing the internet. Page speed matters to Google because there are good chances that users will remain on your website if they have a positive experience, which leads to better conversions. It is thus that Google picks up the website and pushes it up on the search engine rankings. The ones that load quickly are deemed to be relevant and thus Google improves their ranking excellently.
A slow website can have an adverse effect on the traffic of your website and it might force the people to abandon the website and look for other website that loads quickly. There are several factors which are responsible for causing the web page to slow down and allow the people to experience high-performance of the website unperturbed. Apart from the factors which are mentioned below, there are several other critical and complex reasons which can be identified and handled by experts. Thus, one should consult a page speed expert in order to get the problem resolved at the earliest. Some of the factors include the following:
The most common cause of a slow website is a bottleneck somewhere in the backend of the website. The server or the network, that runs the site, might actually have the bottleneck which would result in making the website slow and sluggish. It is extremely difficult to get hold of this website in general conditions, but it appears to the forefront only during the period of high traffic. It is at this point of time that you actually get to experience a chug and slow website. The site at that point of time does not run but begins to crawl instead. It is pretty easy to figure out the problem and find its unique solutions. It means it’s pretty easy to figure out where the problem lies, if you monitor the website excellently.
The five bottlenecks which are mainly categorized as the cause of slow down the speed of a web page include:
1.Too Many Third-Party Widgets, Ads And Analytics Tools– Offering too many options for liking, sharing or tweeting about the product or the content that the page contains, is always a good and successful idea for the promotion of your business. The website owners also prefer to track everything and every activity that happens around their business, as a result of which the website becomes, too heavy which contributes in reducing the page speed. What further creates to its less-speed is the culmination of the entire thing bogs down, if any of them are particularly not deployed asynchronously.
2.Huge Server-Side Processing– This takes place when your server is handling things out of its capacity. The probable cause for this can be that you could be asking your servers to do plenty of work, or the code that is managed to suit the backend is sloppy and inefficient. Understanding the real capacity of the server, and using it wherever its necessary is what guarantees you to have a wonderful web page with good speed.
3.Failure To Compress, Concentrates and Combine– There is a great need for all to compress the file-especially the videos and images before firing it off to the clients. It has been observed that most images can have their size reduced by up to 10% without any loss of quality, which can mar the impact of the image.
4.Poor Choice Of Hosting– When it comes to hosting your website, you have to be extremely careful and cautious. Outdated versions of server-side software are not optimized for handling the modern web traffic. In case you are hosting in a shared environment, the performance of your website is susceptible to the performance of all other websites that are being hosted from that environment.
Once you identify the real problem or the bottleneck, you can deal with the problem easily through several ways which include:
The Website Isn’t Properly Optimized/ Configured
If you have found that there is no issue with the high-traffic of your website but still the page loading time is slow, then the probable reason behind it could be the way your website is configured. It becomes mandatory for you to check and to make it a point to understand the configuration of your website, so as to help yourself to get better configuration for a speedy web page.
But how will you identify the problem? It is simple; all you need to do is see if you are using a large number of rich media in your website, a resource- intensive style sheet or a ton of plug-ins. In case, you are doing so, and are facing slow page loading speed, then that’s exactly what the root cause of the issue is. A poorly-developed and inefficient code is also a major contributor to the slowdown of the website.
However, in order to understand and nail down where you’re going wrong with your configuration, you can always rely upon some of the best tools of the market that will definitely help you to understand the problem with the configuration of the website. In case, you are using a CMS, there are several plug-ins which are available in the market serving the same purpose for you. After, you are done with figuring out the issues with your configurations, there are several measures that you can undertake to address and fix it elegantly:
Database Is Overloaded
In case your optimization software is not able to detect the problem that is causing the slowdown of your page speed, then you must be aware that you are going to deal with a busted database, this becomes more valid a point if you are using a Content Management System or CMS.
It is a well-known fact that even a minor problem with the database can cause a longer page loading time, you need to gauge the problems as soon as possible and fix it in order to enjoy an engaging and quick loading page that promises to attract the attention of the users. The first step before planning for any action or implementation is to figure out where the glitch is happening. The best way to do so is by checking and testing things manually on your own or by other person who understands database and its functioning.
If you have found the glitch and are ready to tackle with it brilliantly, then here are some solutions that will help you to resolve the issues excellently:
There’s An Issue With The DNS, Host Or ISP
There is a great chance that if you haven’t found any of the above-mentioned points as an issue for the crawling speed of your page, then there is a configuration issue with your domain, host or your service provider. It is easy to resolve. The best solution is that you should contact the company in question and must also work with them to resolve the issue. However the first thing that you need to do is to determine where the problem lies.
You’re Using A Lot Of External Resources
There is also a great need for you to check on what exactly is there on your page. It can vary in terms of the number of calls to external image/ media hosting services or websites. Yes, it’s a tiring and hectic work but if you are not optimizing it then you are probably missing out one of the major cause your page is loading slowly. If you are tired of using all other options then try reducing the volume of external content or resources which you are using in your page.
The number of graphics, their sizes, use of frames and tablets, the size of the webpage, efficiency of the CMS and other reasons associated with website or web page design can be the major reason for your webpage for not working efficiently and loading quickly. There are several ways through which one can deal with these issues; some of the best solutions that one can ever take are to optimize the graphics and videos or photos which are used on the website and keep the web pages less heavy in weight.
Checking the webpage loading speed is actually pretty simple and very effective. There is a great need for every business to get acquainted with the varied range of problems and issues which are making them lose their customers and good business prospects at a very quick rate. There are a large number of professional tools that have been introduced in the market in order to help the people to check the page load time. It helps you to access the see if your web pages are loading slowly and in case it is, there are some brilliant options for improving the page load performer. Some of the best tools that you can use for checking on the speed of your webpage include:
Imagine, you have great website, with an alluring banner, creative design, outstanding headline and content and a complete package is offered to the visitors for a mesmerizing and delightful experience. Even after having all these, your leads are not converting, your online business is not working and you are not getting ideal prospects for your business expansion.
What can be the probable cause for this?!
Nothing in the front-end that you can look up to, because the problem is lying in the back-end. The biggest major problem in this scene rests well behind-the-scene, until and unless you realize its existence. You may have guessed what I am talking about and needless to say your guess is completely right. Yes, it is the speed of your web page, which is stopping your appealing website to serve the right purpose for your business.
There are several measures that can be applied and implemented to a website for ensuring the right kind of solutions for the business expansion and further development in the sector. Some of the common measures and recommendations which will work in the favor of your business and will increase the page load time efficiently includes the following:
When you own a website, there are certain things which need to be understood excellently. You definitely may not be ready to compromise with the quality of your website. With the help of the GZIP Compression tools you can actually cut down the size of the website by about 70% without having to compromise with its size in any way.
Through the help of GZIP Compression Tools, the size of the HTML response is reduced significantly. It is known to all that HTML is redundant. Every tag that is used in this language for the development of the website needs to be closed with a matching closing tag. This becomes a major problem for larger web pages which requires many lines of code; this creates a lot of excess coding fat which makes the webpage heavy. Compressing the site through this tool ensures that the excess fat is cut out and the website is quick and easy to load.
It is its brilliant usage and excellent services which has made it a reliable name in the industry and is used by several websites around the world.
Every time someone visits your website, they have to download one or the other files from your website from your server. It is always wise for the website to enable its caches and use it. You might be wondering what role the caches can play to help you save your web page from loading slowly. Okay! So let us inform you.
When the browser caching on your website is enabled, you are actually exposed to great and efficient opportunities to be in the good-books of your clients. Instead of pulling files from your server, the website stores some of the files on the browser of the visitors and pulls the files from a local source.
Although the visitors will have to download the files of your website for the first time when they visit your page, but from the next time onwards, the page will load faster. Each subsequent visit to the website, which include refreshing the page or moving to a new page, the pages seem to load faster and quicker. Reason? Because it makes fewer requests to your server, because of the cache that the browser has stored to itself.
If you are a tech-savvy, you can always leverage the browser caching by editing the HTTP headers and set certain types of expiring dates to several files as per your own wish and demand. In case, you have no idea how this is done all you need to do is to use the varied tools which are available in the market and gain their services excellently.
Optimizing the CSS and JS files will ensure that the irrelevant data is simply eroded from the back-end files, making the web page extremely light in its nature. It is thus that every web developers are aware of its worth. People at times prefer to minify the JS and CSS on their own, but it is always better to work with a minifying tool in order to avoid introducing any new kind of error in the page. It increases the speed of the page without affecting how a page is displayed.
Always do remember, your web server is your foundation. If your server is slow, your site will ultimately be slow. With the increase in the company’s growth and the traffic on the website, you will need a server that can brilliantly cope up with the increased demands. Additional visitors to your website means additional load on the server, if it is not apt for handling it efficiently then there are chances that you will be facing poor or slow page speed.
Every business has a peak season, thus managing your server resource efficiently is important so that you will be all ready to experience the huge influx of traffic coming to your website is handled efficiently.
The longer your server waits to respond to the need of the visitors, the slower the page speed will be. There are three major ways through which you can actually elevate the response time of your server. These ways include:
Redirection is one of the major problems which are faced by individuals around the world. It takes away the attention of your visitors. If you have shifted a particular page to a new location, then most of the time the 301 redirect proves to be helpful for you. But too many redirects in a website may actually result in a negative impact of the website on the minds of the visitors and at times can also have negative influence to affect the speed.
Each time your website redirects the user to a new page, an extra HTTP request is created which slows down the pace of the page. It is always wise to use a different solution in case it is absolutely necessary but the redirection should be your last call as it can dramatically affect your page speed.
JS is known for bringing interactivity to your online pages. It must always be located at the bottom of the HTML files. It is so because the JS scripts actually prevent parallel downloads, when the JS code is loading. When it is placed at the bottom of the HTML files, the HTML content will be displayed before the JS is loaded and thus the page will be open quickly for the visitors to engage themselves. It also enables you to display a page-is-loading spinner on the screen.
CSS or the Cascading Style Sheets detail how the HTML elements are to be displayed on the web page. It is thus essential to place it at the top of the HTML Files. When you place these style sheets at the beginning of the programming documents, the pages appear to be loading faster and quicker. It also enables the browser to display whatever content it contains to the visitors as soon as possible.
If your web page is slow and takes quite a lot of time to load, then the images used on it has to be blamed. Yes, we do understand that you love images, but don’t show your love for them on your web page. It makes it heavy unnecessarily. Visual communication is the best form of communication but trying to depend only on this can cause a major problem for you.
Keeping the first thing in your mind is that you should use the right type of image (.gif, .jpg, or .png) for the website. Secondly always adjust your image displays. Displaying an image, making it larger in its width and height even if when it is of smaller size contributes in the slow-down of the displaying page.
For a better understanding of how the image can affect the speed, let us take into consideration a small example. Suppose your image display on the page is 200 X 300 pixels but your original image size is 2000 X 3000 pixels, which you have uploaded without compressing or optimizing. What can be the result? The web browser of the users have to load the entire 2000 X 3000 pixel version in order to show the entire page, which naturally will slow down the page loading speed.
There are several tools available in the market which promises to resolve each and every issue that you face regarding the images. Using them is a wise idea as it enables you to get the right kind of result and equip your website with ideal type of image size and quality.
Tidy and clean codes, does not only make your developers happy, but it also helps the pages to load quickly as well. It has been clear to us by now, that reducing the size of the site files, especially in the front-end ones can have a major impact on the speed of the page. The smallest of the characters and issues like extra space, indentations, line breaks and the likes can affect and hurt the page load time.
There are different ways to code a webpage to get attractive visual impact. At times, you will come across web pages which are poorly-coded and well-coded to be appearing similarly attractive and appealing, visually. The difference is only found in their performance. It is an unsaid rule for every pro developer to use the clean, minimalistic code in order to make the files smaller and increases the loading speed for each page.
In case you are not ready to hew your scripts, then it is time for you to at least prepare the website in a way so that the upper half of the website loads faster than the lower half. This practice is still okay for your business as it at the minimum gives the visitors something in their platter to get themselves engaged, till the time the other half of the website is loading.
Avoid using any kind of poor quality plug-ins in order to maintain minimal code in a proper and clean structure.
2017 is an advanced year in terms of technology, advancement, innovation and everything attached to it. The pace of the year is remarkable and it is this pace which is pre-determining and demanding every industry and sector to be on-their-toes in order to grab great business prospects. With high-speed internet being the talk-of-the-town and is enjoyed by a large number of people around the corner, the fast loading speed of a webpage has become imperative and is something that everyone looks forward to.
With everything being so fast and quick, there is no surprise if the market demands for a faster loading webpage. In this advanced scenario, if the loading speed of the website is slow, then it could be a nightmare for the owner and there will be no other way out to help the business from touching the lowest point of the market. It is for the obvious reasons that people should make it a point to focus on the website and the speed of the individual pages.
How many of you will stick to the website that takes ages to load? Of course none of you will! Everyone desires to experience a website that loads fast because nobody has time to wait just for a webpage to load. They will rather prefer to switch to the competitor’s website which promises to load faster and in no time and brings to them the kind of information that they were in search of.
The sooner, the website owners understand it, the better result they can reap in the future. Countless benefits, vast range of prospects and new customers are waiting for you as you optimize the speed of the page. It is thus, that the website owners must spare some time from their strict schedule in order enjoy enormous amount of benefits for the business.
The benefits and advantages of having a fast loading website in 2017 can be summed up in the following points:
The demand of the clients are not only restricted to the speed of the page, there is also a great demand for every website to have its mobile counterpart, with no less the speed that is offered by the desktop version. This demand is definitely in-the-market because of the presence and usage of the mobile device and the kind of experience and exposure that people get through it.
Page speed and mobile optimized website goes hand-in-hand. There is nothing which can actually take your business in front of millions of people and can represent it in the best possible way than the speed of the web page in both-the web application and the mobile version of the website.
With Google, the giant search engine, continuously evolving and improving its algorithm, the latest update is of course about the mobile site and the speed of the page. The giant search engine player has proved that it is obligatory for the businesses to have a mobile version of their website with fast-loading web page. Making it one of the conditions for the rankings that they provide, it is a great step taken by Google which surely and quickly is changing the market at a rapid pace.
The standards set by Google is developed keeping in mind the demands of the market and the requirement of the consumers. One single second of difference between your website and that of your competitors might earn you a bad name in the market and can definitely affect the revenue of the business.
The giant conglomerate has also introduced new and faster mobile web page formats which promises to be of extreme assistance. They ensure that the consumers should never go away by feeling let down by the website and should always be served with what they look for within few micro-seconds in order to satisfy their thirst.
The increasing time that people spend on apps have further accelerated a new and faster mobile web page format, which is far easier for the end-users to consume. The regular mobile web pages take too long to load which as a result turns the users off and forces them to switch to another site. It is only recently that the need for fast-loading web pages for mobile is also recognized and is taken proper care of.
Another reality which lies here is that once the consumers get the taste and experience of a fast-loading website, it is difficult for them to look back. This makes things far difficult for the slow website owners. It takes away even the slightest chance that they had to expand their business, as a result of which, they have to succumb to the pressure and either have to alter their mind to transform their business or have to forget their business forever.
Competition in the mobile space is extremely high and intense. Entrepreneurs today are not ready to compromise with their growing business prospects with anything else. They are always on-their-toes to adopt the latest change and be the first one to introduce and implement it in their business. Yahoo CEO labels the year 2014 as the “tipping point” for the internet. It is because it has introduced a new phase in the digital world and has experienced remarkable changes which promise to help your business to experience instant take-off. With the advent of 2017, the entire focus of the market has shifted and large number of companies is now paying attention to the core aspect of fueling the growth of their business, which generally starts from high-speed of the web pages.
Earlier, the entrepreneurs used to consider both, the website and mobile, as a single entity, and had never thought of having separate ideas for both. This has changed significantly in 2017. People have now realized that both these are two different entities and need to be served differently. One should be the replica of the other, but both have to be really quick in order to grab the attention of the target audiences.
The shift has today focused on providing quality and top-notch user-experience to the visitors. Failing to which is earning a bad repute for the business in the market. With excellent speed of the web pages, the loading time lowers down which in turn lowers the wait time of the visitors and thus leaves them happy and content while offering them a good and unrivaled experience. Happy visitors results in a strong competition and will also increase your brand value to the core. It also makes it extremely convenient for the businesses to reach out to their prospects efficiently and quickly.
Understanding the necessity of page speed and analyzing its utmost importance in today’s extremely competitive market, we render quality services which optimize the page speed and enable our clients to experience great success in their virtual feat. Since 2010, we are working on optimizing the speed for our clients and have achieved great success by increasing the number of visitors, traffic, engagement and sales of their website. You can rely on us for an exclusive business opportunity that is crafted according to the needs and demands of our clients and keeping in mind the kind of problem that is faced by their website.
Page load speed is often overlooked by entrepreneurs; leave apart its optimization for mobile. Yet, it is one of the most significant factors of conversion optimization and for SEO. Your businesses may be doing all of the right things at the right time to be on the right track in front of the right audience, but slow loading page might kill all your efforts. It is extremely important for each and every business, new or old, and small, medium and large to grow your page load speed at a top priority. In online business every second matters a lot when it comes to provide the best possible experience to the customers.
There are a number of ways and techniques through which one can easily detect the problem which causes the decreases of the page load speed and improving which can improve the number of visitors your site receive every year.
The future is all about the new devices which will all be connected with internet. Each of the devices with different screen shape will provide the individuals the liberty and the facility to access the World Wide Web and stay connected with other people easily. This has brought about revolutionary changes in the field of technologies as well of websites.
The prospect of businesses expands as they are able to reach to the large number of customers, interested in their business. The best way to do so is to be visible to them and to allow them to access their web page on the go, without facing any trouble or issue.
Ignorance can never be bliss when it comes to your business. You always have to be ready to adopt new changes and make your website live up to the expectations of your clients.
Website with slow load time in this era is completely frustrating for users. Lots of potential sales go down and submerge or drain because of few seconds. For a general website, – desktop or mobile version- both demands it to load with 4 to 7 seconds. In case, it takes more than that people start losing out their patience and trust and the result is completely devastating for the business, if the speed remains the same.
However, if you own an e-commerce business and expect your visitors to wait for your site to load for about 7 seconds, then it is one of the greatest myths that you have. No visitor will wait for you. They will simply cross the tab and will move on to another website. For being in the ecommerce business, it is extremely necessary for you to be as quick as possible and your website has to load within 0.04 seconds.
Leveraging your website is one of the best way through which you can enhance the prospects of the business and as a result you can experience enhanced revenue opportunities and brilliant scope for growth and development.
The future lies in speed. The more quick and fast your website is, the better there are chances for you to gain a high position in the market. Few simple efforts and ways, to optimize the speed of your web pages and your business are ready to touch the heights of success and fame in no time. If you are able to impress one customer, with your speed, it is likely that the word of mouth promotion will work for you and there you will have five more customers who again will their great experience with others, thus creating a chain of unintended promotions for your business. While this happens at one side of the business, the other side of your business, because of the speed factor and the increased number of visitors, will pull you to a higher rank on the search engines, opening more gateways for further development!!!